When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that bothered some media critics, who said Forbes had just tossed a grenade at the ad/edit wall. But three years and a slight rebranding later, the same platform -- now dubbed BrandVoice -- at least appears to be helping Forbes revenue. The company said 20% of its ad revenue this year will come from buys that include Brand Voice elements. The proportion will hit 30% next year, the company said.Accounting for the precise impact of BrandVoice remains tricky, partly because Forbes often sells it as part of larger packages that include other kinds of ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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Hanif Kureishi writes introduction to book edited from 120 hours of conversations from the Let It Be sessions, in tandem with Peter Jackson documentaryThe first official Beatles book since seminal Anthology in 2000 is to be published in August 2021.The Beatles: Get Back will tell the story of... Continue reading at The Guardian
[ The Guardian | 2020-09-16 13:00:23 UTC ]
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The private equity firm Atlas Holdings, with the support of a creditor group, has agreed to acquire LSC Communications in a deal that is expected to close before the end of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-15 04:00:00 UTC ]
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Gore Vidal’s “Hollywood” is finally getting the audiobook treatment, and not a moment too soon. Continue reading at The Washington Post
[ The Washington Post | 2020-09-14 12:00:00 UTC ]
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As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek
[ AdWeek | 2020-09-03 12:30:00 UTC ]
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ViacomCBS is expected to reactivate the sale process for Simon & Schuster this month, and Bertelsmann's chief says he's interested. The post Report: Germany’s Bertelsmann Interested in Buying Simon & Schuster appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-02 18:34:05 UTC ]
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Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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A decade ago, you’d be hard-pressed to find a laptop weighing less than three pounds with a profile slimmer than a paperback book. Now every manufacturer has at least one, making even some of the most jaded tech reviewers exclaim “how did they do thi... Continue reading at Engadget
[ Engadget | 2020-09-02 13:30:08 UTC ]
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Laurence King Publishing, the original publisher of adult coloring book queen Johanna Basford, has been acquired by fellow U.K.-based publisher Hachette UK in a deal signed August 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-02 04:00:00 UTC ]
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Hachette UK has bought arts and gifts specialist Laurence King Publishing for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2020-09-01 17:19:46 UTC ]
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This past weekend was Independent Bookstore Day! I hope you used it as an excuse to buy all the books your beautiful nerd heart desired. (Me? Yes, despite the fact that I had frequented two of my favorite indies the weekend prior, I returned to my local Greenlight for a copy of this year’s... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-01 13:45:29 UTC ]
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Global revenues at Penguin Random House fell slightly by 1.4% year on year in a "solid" six months to 30th June despite the impact of Covid-19, while parent company Bertelsmann saw group revenues tumble 8.9%. Continue reading at The Bookseller
[ The Bookseller | 2020-09-01 10:51:49 UTC ]
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Third-party sellers selling "new condition" books will be able to bid for Amazon's buy button in the UK from January 2021, the retail giant has confirmed. Continue reading at The Bookseller
[ The Bookseller | 2020-08-26 16:41:34 UTC ]
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After publishing the first instalment in Alex Pheby's Mordew trilogy earlier this month, Galley Beggar has announced it has secured the next two books in the fantasy series. Continue reading at The Bookseller
[ The Bookseller | 2020-08-25 23:32:01 UTC ]
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Titles leaning more heavily into e-commerce include Cosmopolitan, Good Housekeeping, Digital Spy and Runner’s World. The post How Hearst UK’s e-commerce revenue grew 322% during the second quarter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-21 04:01:50 UTC ]
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Farrago, Duckworth's fiction imprint, has acquired Lee Farnsworth’s debut novel Odd Bird. Continue reading at The Bookseller
[ The Bookseller | 2020-08-19 02:58:12 UTC ]
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The US publishing industry’s revenues are down 4.2% for the year to date, according to the Association of American Publishers' latest StatShot report, although Trade sales in the six-month period held on with a rise of almost 3% compared to the first half of 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-08-19 02:12:36 UTC ]
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'A diverse range of themes' and experimentation with form are reflected in the 2020 longlist announced by the jury of the German Book Prize. The post German Book Prize Jury Names 20 Novels to Its 2020 Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-18 12:59:15 UTC ]
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HarperCollins imprint Thorsons has scooped a new book from Rhonda Byrne, author of global phenomenon The Secret. Continue reading at The Bookseller
[ The Bookseller | 2020-08-16 21:08:19 UTC ]
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DMGT says quarterly print advertising down 69% and digital income down 17% The publisher of the Daily Mail, Mail on Sunday, the i and Metro is to cut up to 100 roles as the coronavirus pandemic continues to hammer the newspaper and magazine industry.Daily Mail & General Trust, which also... Continue reading at The Guardian
[ The Guardian | 2020-08-13 11:23:11 UTC ]
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Warner Bros TV has acquired TV rights to Diane Cook's Booker-longlisted novel The New Wilderness, published this week by Oneworld. Continue reading at The Bookseller
[ The Bookseller | 2020-08-13 05:38:11 UTC ]
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