Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes

When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that bothered some media critics, who said Forbes had just tossed a grenade at the ad/edit wall. But three years and a slight rebranding later, the same platform -- now dubbed BrandVoice -- at least appears to be helping Forbes revenue. The company said 20% of its ad revenue this year will come from buys that include Brand Voice elements. The proportion will hit 30% next year, the company said.Accounting for the precise impact of BrandVoice remains tricky, partly because Forbes often sells it as part of larger packages that include other kinds of ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-11 00:00:00 UTC ]
News tagged with: #giving advertisers #stories directly

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Chronicle Buys Game Brands from Wild + Wolf

Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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21 new books to buy from your local indie today.

You know what they say: November is the new December! When’s the best time to support your local bookstore and get holiday gifts? Well, there’s no time like the present. (Get it?) (I’m sorry.) (But seriously, support your favorite indie and check out these new books!) * Jonathan Lethem, The... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-10 19:44:02 UTC ]
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Why I Went Into Debt to Buy Back the Rights for Two of My Books

Yesterday, I attended a virtual book club where Heavy: An American Memoir was being read. When I clicked the link to join the Zoom, I saw the faces, necks, and shoulders of seven beautiful pixelated Black women from as far west as Las Vegas and as far east as Long Island. I assumed from their... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-10 09:49:30 UTC ]
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‘Help us solve goals that we can’t solve in person’: How Industry Dive soared revenue as B2B budgets migrated to digital

The B2B digital publisher generated $60 million in revenue in 2020, ahead of expectations going into the year. The post ‘Help us solve goals that we can’t solve in person’: How Industry Dive soared revenue as B2B budgets migrated to digital appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-10 05:01:23 UTC ]
More news stories like this | News stories tagged with: #digital publisher

The new COVID trend? Apparently, it’s buying rare books.

Ah, tradition! Just as Shakespeare wrote King Lear in quarantine, in this quarantine, rich people are buying copies of King Lear for $10,000,000. While independent bookstores are struggling during COVID—according to the American Booksellers Association, more than one independent bookstore has... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-09 17:44:18 UTC ]
More news stories like this | News stories tagged with: #rich people #king lear #independent bookstores #rare books #literary hub #independent bookstore

S&S revenues up 29% in third quarter

Worldwide sales at Simon & Schuster have leapt by 29% in the third quarter, increasing from $217m in the same period in 2019, to $279m this year.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-09 10:36:56 UTC ]
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The 19 best books ‘Fast Company’ staffers read during quarantine—and the indie bookstores where you can buy them

Independent bookstores are hurting as shoppers stay online. Pick up one of our staff picks to support bookstores throughout the U.S. Whether you’re diving into an engrossing period drama, reading up on the history of protests or pandemics, or escaping into a fantastical world, chances are you’ve... Continue reading at Fast Company

[ Fast Company | 2020-11-06 16:00:54 UTC ]
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20 Scary Comics For The Haunting Season

I've compiled a list of the best scary comics, graphic novels, manga and webtoons to scare and creep you out this season. Enjoy! Continue reading at Book Riot

[ Book Riot | 2020-11-06 11:32:00 UTC ]
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Hachette UK hails 'stellar' quarter but Lagardère sees revenue plunge 38.3%

Hachette UK has reported a “stellar” third quarter with year-on-year growth of 15.6% and record download revenue for e-books and audio. Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 11:50:37 UTC ]
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Bertelsmann Buys Quad's Book Printing Plants

In a deal that closed on October 31, Bertelsmann Printing Group USA’s Berryville Graphics division acquired Quad’s book printing plants in Fairfield, Pa., and Martinsburg, W.Va. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-03 05:00:00 UTC ]
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The 20 reads book people actually want this year

Check out our 2020 holiday book gift guide for the best non-fiction and fiction picks for literary enthusiasts on your list. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-10-30 15:00:05 UTC ]
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Amazon Rolls On, Seeing Massive Revenue Surge in Q3

Third-quarter sales rose 37% over 2019 and earnings soared at the e-commerce giant. The company said it has seen signs that customers are indeed shopping early, something retailers of all kinds are pushing for to avoid lost sales if Covid-19 cases surge closer to the end of the holiday shopping... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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HCG buys 'funny, feminist' YA tale from Tuffs

Hachette Children's Group is to publish two books in a "funny, feminist, witchy" YA series from debut author Julia Tuffs. Continue reading at The Bookseller

[ The Bookseller | 2020-10-30 01:58:02 UTC ]
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Faber launches Cummings ad van at Barnard Castle

As part of  Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October).  Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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20 Small Press Books from 2020 You Might Have Missed

There’s no denying that this is a rough—if not catastrophic—year for many businesses, from mom-and-pop-run local eateries to huge corporations like Macy’s. But as the Washington Post noted, a national array of bookstores and readerly good-will has helped Bookshop.org raise millions for indie... Continue reading at Electric Literature

[ Electric Literature | 2020-10-28 11:00:00 UTC ]
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Navigate360, a security-services company, buys Social Sentinel, a threat-detection company

Social Sentinel technology scans and analyzes digital content to identify potential safety and security threats, according to Richfield-based Navigate360. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-10-27 16:39:45 UTC ]
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16 new books to buy from your local indie bookstore this week.

With Halloween fast-approaching, I feel the need (along with every other person on the book internet) to remind you that one of the scariest things imaginable might happen: your local indie bookstore might close. Their fate is in your hands. Go on and pick up one (or two or three) of these new... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-27 13:16:05 UTC ]
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Frankfurt finale sees 200,000 access the virtual fair's professional content

Frankfurt Book Fair director Jürgen Boos has said he envisions a hybrid digital/physical model at the 2021 edition of the world's biggest trade fair. Continue reading at The Bookseller

[ The Bookseller | 2020-10-18 15:36:03 UTC ]
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Celaya on the boom in audio content in Spanish-speaking markets

Javier Celaya is the founder and c.e.o. of Dosdoce.com, a member of the executive board of the Digital Economy Association of Spain, as well as head of institutional relations at the Spanish Digital Publishing Association (Aselid). He talks to Tom Tivnan. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 01:37:55 UTC ]
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