Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter Q&As that brands typically organize. For example, Sony Masterworks set up a real-time chat on Facebook to promote a new album from artist Jackie Evancho last fall. Now, MTV and iHeartRadio are plugging video into those virtual meet and greets. Late Thursday afternoon, MTV set up a Facebook chat with Teen Mom 2 star Kailyn Lowry to talk about her show. And last week, iHeartRadio ran a Facebook Q&A with YouTube singer Max Schneider. He responded to eight questions from fans in one hour with short video clips. It's all part of Facebook's plan to turn the site into a video platform for brands, publishers and creators. Clips are uploaded straight to Facebook through BumeBox's platform with a branded logo at the top of the screen, similar to what Periscope streams look like. The social videos aren't technically streamed since they are uploaded, but the idea is to crank out responses through clips quickly, similar to how brands use Periscope and Meerkat to answer questions in real time. Unlike Meerkat or Periscope, though, the videos are saved and posted to brands' pages, which Chris Williams, iHeartRadio's chief product officer, said is a major differentiator. "What... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-17 00:00:00 UTC ]
More details emerged Thursday on the subscription-based news product announced by Facebook head of news partnerships Campbell Brown earlier this month. Brown said at the Digital Publishing Innovation Summit in New York earlier this month that the social network would begin testing a... Continue reading at AdWeek
[ AdWeek | 2017-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook head
#begin testing
The Michiko Kakutani book review is an institution unto itself, one that has now come to an end as The New York Times chief book critic steps down from her role after 38 years at the Times, 34 of which have been spent writing about the work of basically every author in the contemporary Western... Continue reading at AdWeek
[ AdWeek | 2017-07-28 00:00:00 UTC ]
More news stories like this |
Michiko Kakutani, the chief book critic for the 'New York Times,' is leaving her job in the books department. While the paper has not named a new chief critic, Parul Sehgal (formerly of PW) is joining the paper's team of daily critics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michiko kakutani
#books department
#chief critic
#parul sehgal
The bi-monthly magazine hits the stands on August 8. The post Trusted Media Brands to Distribute Reminisce Across Newsstands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-27 00:00:00 UTC ]
More news stories like this |
This week, our top stories examined Amazon’s video platform and Facebook’s tool that will give publishers more Instant Articles performance data. The post Best of the week: Amazon makes push for video publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video publishers
#video platform
#give publishers
The move could help quantify the monetary benefits of Facebook's fast-loading articles format, which publishers have been souring on. The post Facebook is throwing publishers a bone in the form of more performance data on Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post facebook
Facebook’s Instant Articles product allows publishers to post news articles that can be read within Facebook rather than on the publisher’s website. Continue reading at The New York Times
[ The New York Times | 2017-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news outlets
Credit: Illustration by Tam Nguyen/Ad AgeFacebook's plan to let publishers sell subscriptions on its platform is renewing some of its media partners' optimism about their future together.Campbell Brown, head of news partnerships at Facebook, confirmed at an industry event this week that the... Continue reading at Advertising Age
[ Advertising Age | 2017-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers hope
#media partners
#campbell brown
#news partnerships
#industry event
Adrian Tchaikovsky’s Children of Time has been optioned for film by the producers behind the Hunger Games and the Twilight saga. Continue reading at The Bookseller
[ The Bookseller | 2017-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan mac
#hunger games
#twilight saga
Facebook Wednesday introduced a way for publishers to compare the performance of their Instant Articles with that of the mobile web versions of the same content. The social network debuted its interactive, feature-rich, fast-loading Instant Articles in May 2015. Product manager Mona Sarantakos... Continue reading at AdWeek
[ AdWeek | 2017-07-20 00:00:00 UTC ]
More news stories like this |
Facebook introduced its Facebook Journalism Project in January, and Thursday, head of news partnerships Campbell Brown and vice president of product Fidji Simo provided an update of its progress at the six-month mark. Brown and Simo said Facebook has met with 2,600 publishers globally since... Continue reading at AdWeek
[ AdWeek | 2017-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook introduced
#vice president
Facebook has begun implementing a new feature that can prevent fake news from making it on the social network. It has started killing non-publisher Pages' ability to edit the link previews that appear on the website when they post a story, including... Continue reading at Engadget
[ Engadget | 2017-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#begun implementing
#link previews
The next battleground in Facebook's war against fake news is the link previews on shared posts from publishers. Product manager for news Alex Hardiman announced in a blog post that non-publisher pages can no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API... Continue reading at AdWeek
[ AdWeek | 2017-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fake news
#link previews
#product manager
#non-publisher pages
#graph api
#page composer
Need networking know-how, but don't know where to turn? Whether you're a networking administrator or an everyday computer user looking to set up a network in your home or office, Networking For Dummies seamlessly gets you connected with the basics and gives you the knowledge to work out whatever... Continue reading at Betanews
[ Betanews | 2017-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#limited time
Podcast: Shira Brown, head of video partnerships for Billboard and the Hollywood Reporter on how publishers are handling the Facebook/Google duopoly, how established brands can navigate Snapchat, the power of premium video to drive engagement for two iconic trades. Sponsored content by... Continue reading at Digiday
[ Digiday | 2017-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#premium video
#hollywood reporter
#established brands
#sponsored content
Manage stress and boost your productivity at work using mindfulness. Mindfulness at Work Essentials For Dummies explores the many benefits of utilizing mindfulness techniques in the workplace, offering managers, HR professionals and business people of all levels guidance on how mindfulness can... Continue reading at Betanews
[ Betanews | 2017-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#limited time
#business people
#innovative companies
#good reason
Pearlstine will retire in mid-July after a 40-year run in the publishing industry. The post Norman Pearlstine, Time Inc. Vice Chairman, to Retire appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#norman pearlstine
#vice chairman
#publishing industry
For years, news organizations have had little recourse but to cede more distribution and advertising dollars to Facebook and Google, even agreeing to give away articles in the hopes the wider digital audience will pay off in the long run. But as profits continue to decline in journalism, news... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news organizations
#advertising dollars
#long run
#news media
Le Monde and Le Figaro have paired up to offer a scaled digital ad proposition, and 15 other publishers are pooling audience data to rival the duopoly. The post French publishers are joining forces to take on Google and Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#french publishers
#facebook appeared
#joining forces
#le monde
Alliance of 2,000 organizations says the two companies’ dominance in online advertising and traffic has created an unsustainable future for journalismNews outlets are seeking permission from the US Congress for the right to negotiate jointly with Google and Facebook, two companies that dominate... Continue reading at The Guardian
[ The Guardian | 2017-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#online advertising
#seeking permission
#social housing