Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter Q&As that brands typically organize. For example, Sony Masterworks set up a real-time chat on Facebook to promote a new album from artist Jackie Evancho last fall. Now, MTV and iHeartRadio are plugging video into those virtual meet and greets. Late Thursday afternoon, MTV set up a Facebook chat with Teen Mom 2 star Kailyn Lowry to talk about her show. And last week, iHeartRadio ran a Facebook Q&A with YouTube singer Max Schneider. He responded to eight questions from fans in one hour with short video clips. It's all part of Facebook's plan to turn the site into a video platform for brands, publishers and creators. Clips are uploaded straight to Facebook through BumeBox's platform with a branded logo at the top of the screen, similar to what Periscope streams look like. The social videos aren't technically streamed since they are uploaded, but the idea is to crank out responses through clips quickly, similar to how brands use Periscope and Meerkat to answer questions in real time. Unlike Meerkat or Periscope, though, the videos are saved and posted to brands' pages, which Chris Williams, iHeartRadio's chief product officer, said is a major differentiator. "What... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-17 00:00:00 UTC ]
After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content. Into launched in March as part of a... Continue reading at AdWeek
[ AdWeek | 2017-08-15 00:00:00 UTC ]
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Learn how to attack and defend the world’s most popular web server platform. Linux Server Security: Hack and Defend presents a detailed guide for experienced admins, aspiring hackers and other IT professionals seeking a more advanced understanding of Linux security. Written by a 20-year veteran... Continue reading at Betanews
[ Betanews | 2017-08-15 00:00:00 UTC ]
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N K Jemisin has won the Hugo award for best novel for the second time after being the first black person to claim the science fiction prize last year. Continue reading at The Bookseller
[ The Bookseller | 2017-08-15 00:00:00 UTC ]
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Media ratings giant Nielsen announced today that publishers will now get credit for digital video content aired on Facebook, Hulu and YouTube. "Through capturing this audience, Nielsen is providing publishers, agencies and advertisers with a better p... Continue reading at Engadget
[ Engadget | 2017-08-15 00:00:00 UTC ]
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The 17-strong longlist for the 2017 Financial Times and McKinsey Business Book of the Year has been announced, with perspectives on modern phenomena such as driverless cars, Uber and the history of the iPhone, and studies on Facebook, Google, and Amazon making the cut. Continue reading at The Bookseller
[ The Bookseller | 2017-08-15 00:00:00 UTC ]
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It looks like we're not finished with deals between comic book creators and online movie studios. Hot on the heels of Netflix announcing its acquisition of Mark Millar's comic book empire Millarworld comes news from Amazon. The company now has a firs... Continue reading at Engadget
[ Engadget | 2017-08-11 00:00:00 UTC ]
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Facebook announced Wednesday that it has invented, well, television.The social network finally revealed the details behind a new video hub that it had been developing for months. It has been in talks with publishers and networks to deliver new shows and a revamped video section to host the... Continue reading at Advertising Age
[ Advertising Age | 2017-08-10 00:00:00 UTC ]
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Anwen Hooson, co-founder and co-managing director of PR agency Riot Communications, is leaving the company to launch a performing arts charity. Continue reading at The Bookseller
[ The Bookseller | 2017-08-10 00:00:00 UTC ]
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Netflix acquires comic book publisher Millarworld. Barnes & Noble Education adds positions in Brazil, France, Mexico with Student Brands. The post Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-08 00:00:00 UTC ]
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How can modern readers relate to the Bible’s descriptions of direct human interactions with God? Harvard professor and biblical scholar James Kugel provides some possibilities in ‘The Great Shift: Encountering God in Biblical Times.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-08 00:00:00 UTC ]
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The Leadership Journey will help you master the essential skill set of the truly effective leader. This eBook from Wiley brings world-renown people and talent development expertise to bear in a discussion about 'good' versus 'great' leadership, sharing the 'secret sauce' of successful... Continue reading at Betanews
[ Betanews | 2017-08-08 00:00:00 UTC ]
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Barnes & Noble Education has acquired Student Brands, a direct-to-student subscription-based writing skills service, for $58.5 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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The decade-old litigation over digitized course readings made another appearance before the 11th Circuit last week, but the case could still be far from a conclusion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
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Virtualization Essentials, Second Edition takes a learning-by-doing approach to give you hands-on training and a core understanding of virtualization. As more and more companies are leveraging virtualization, it's imperative that IT professionals have the skills and knowledge to interface with... Continue reading at Betanews
[ Betanews | 2017-08-02 00:00:00 UTC ]
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Preface has acquired a new book from Hawksmoor restaurateurs Huw Gott and Will Beckett, to publish this autumn. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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Former culture secretary John Whittingdale has become the new chair of the All Party Writers Group for a second time. Continue reading at The Bookseller
[ The Bookseller | 2017-08-01 00:00:00 UTC ]
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Orion has made a number of promotions across its editorial, publicity, marketing, sales and rights departments, including the promotion of Olivia Morris to editorial director for Seven Dials and Orion Spring. Continue reading at The Bookseller
[ The Bookseller | 2017-08-01 00:00:00 UTC ]
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Publishers using Facebook Audience Network now have far more control over bidding on their ad placements. Product marketing manager, publisher solutions Amelia Zins introduced CPM Targets (cost per thousand impressions) in a blog post, saying that rather than using price floors to set the... Continue reading at AdWeek
[ AdWeek | 2017-08-01 00:00:00 UTC ]
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A "massive deficit" of brand building is dragging down the economy, according to Irwin Gotlieb, global chairman of GroupM.When the history books get written on the last 15 years, Irwin told me in a video interview for his induction into the Advertising Hall of Fame, "I think they will say that... Continue reading at Advertising Age
[ Advertising Age | 2017-07-31 00:00:00 UTC ]
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Paper under fire over column that suggested the BBC Radio London presenter and Claudia Winkleman were well paid because they are Jewish Vanessa Feltz has said she felt “extremely upset” by a Sunday Times column written by a Holocaust denier which suggested that she and Claudia Winkleman earned... Continue reading at The Guardian
[ The Guardian | 2017-07-31 00:00:00 UTC ]
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