Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter Q&As that brands typically organize. For example, Sony Masterworks set up a real-time chat on Facebook to promote a new album from artist Jackie Evancho last fall. Now, MTV and iHeartRadio are plugging video into those virtual meet and greets. Late Thursday afternoon, MTV set up a Facebook chat with Teen Mom 2 star Kailyn Lowry to talk about her show. And last week, iHeartRadio ran a Facebook Q&A with YouTube singer Max Schneider. He responded to eight questions from fans in one hour with short video clips. It's all part of Facebook's plan to turn the site into a video platform for brands, publishers and creators. Clips are uploaded straight to Facebook through BumeBox's platform with a branded logo at the top of the screen, similar to what Periscope streams look like. The social videos aren't technically streamed since they are uploaded, but the idea is to crank out responses through clips quickly, similar to how brands use Periscope and Meerkat to answer questions in real time. Unlike Meerkat or Periscope, though, the videos are saved and posted to brands' pages, which Chris Williams, iHeartRadio's chief product officer, said is a major differentiator. "What... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-17 00:00:00 UTC ]
News Corp., publisher of the Wall Street Journal and the Times of London, is holding "very advanced" discussions with Facebook about subscriptions to its content online, CEO Officer Robert Thomson said."I've been talking with Facebook's Mark Zuckerberg, exchanging thoughts, on how important it... Continue reading at Advertising Age
[ Advertising Age | 2017-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advanced talks
#content online
#mark zuckerberg
#technology companies
Instagram last week introduced a clearer way for users to determine when posts by influencers or publishers are the result of commercial relationships with the businesses they are posting about. The Facebook-owned app said users will see demarcations that read "paid partnership with" on such... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#commercial relationships
#paid partnership
#couple months
MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#data science
#company published
#trend report
#media properties
The Essential Job Interview Handbook will help job seekers prepare effectively for interviews and become familiar with different types of interview questions and styles of interviews. A unique feature of this book from Career Press is the multiple answers it provides for each question, rated... Continue reading at Betanews
[ Betanews | 2017-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ll learn
#designing ux
#ebook $30
The duopoly is forcing some unlikely partners into bed with each other.Large publishers are hatching new alliances to counter Google and Facebook, the so-called duopoly that's expected to capture 85% of new digital advertising this year in the U.S. and 60% of digital spending, according to... Continue reading at Advertising Age
[ Advertising Age | 2017-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#large publishers
#digital advertising
How to Measure Anything in Cybersecurity Risk exposes the shortcomings of current "risk management" practices, and offers a series of improvement techniques that help you fill in the holes and ramp up security. This book, from Wiley, sheds light on these blatant risks, and provides alternate... Continue reading at Betanews
[ Betanews | 2017-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook $29
#limited time
#sheds light
The social network has resisted subscriptions on its app, but has evolved its stance as publishers grow more vocal about needing more financial support. The post Facebook’s working with publishers on paid subscriptions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers grow
#post facebook
#paid subscriptions
#financial support
Under most circumstances, background information about a conference-room shoot of media company executives would merit, maybe, a couple of tweets. But these are no ordinary circumstances. And so... Doug Zander, U.S. editor for U.K. magazine The Drum, clocks in with a breathless behind-the-scenes... Continue reading at AdWeek
[ AdWeek | 2017-06-16 00:00:00 UTC ]
More news stories like this |
This week's top stories covered Facebook’s moves to benefit content creators, publishers’ distributed media endeavors and more. The post Best of the week: Publishers press Facebook to drive paid subscriptions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-16 00:00:00 UTC ]
More news stories like this |
Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#giving advertisers
#latest additions
#announced today
#provide advertisers
Magazine publisher Time Inc. says it's cutting 300 jobs via buyouts and layoffs as it struggles to adjust to an increasingly digital world Continue reading at ABC News
[ ABC News | 2017-06-14 00:00:00 UTC ]
More news stories like this |
On this episode of the Visionaries Podcast, we sat down with Gretchen Tibbits, COO, and president of uplifting content publisher LittleThings to talk Facebook Live, Snapchat, distributed publishing, and duopoly. Sponsored content by GumGum The post Podcast: LittleThings’ Gretchen Tibbits on... Continue reading at Digiday
[ Digiday | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post podcast
#facebook live
#sponsored content
Unsuspecting comic book customers are thrust into a prank escape room with the assistance of Captain America in this week's second-most viral video. In Omaze's spot, released in January, Captain America actor Chris Evans sits in a basement, relaying instructions through his character's action... Continue reading at Advertising Age
[ Advertising Age | 2017-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#captain america
#action figure
Hachette and Orion are publishing the entire works of late fantasy novelist David Gemmell in audio for the first time. Continue reading at The Bookseller
[ The Bookseller | 2017-06-13 00:00:00 UTC ]
More news stories like this |
Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser... Continue reading at AdWeek
[ AdWeek | 2017-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook released
An Eagle in the Snow follows in the footsteps of Shadow, Kensuke's Kingdom and Private Peaceful. Continue reading at BBC News
[ BBC News | 2017-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book award
#fourth time
Michael Morpurgo has won the overall Children’s Book Award for a record-breaking fourth time. Continue reading at The Bookseller
[ The Bookseller | 2017-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book award
#fourth time
#michael morpurgo
Now that Facebook has tamped down on clickbait, publishers are putting an emotional spin on content shared on the platform whenever they can. The post How publishers use emotion to promote content on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#promote content
#content shared
The Electronic Entertainment Expo (E3) takes place in Los Angeles June 13 through 15, and as the excitement builds, Facebook revealed the top trending video games and publishers on its platform leading into the show. The top trending publishers and video games were those that experienced the... Continue reading at AdWeek
[ AdWeek | 2017-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook revealed
#video games
Chris Riddell is publishing a book revealing his “incredible journey” as children’s laureate. Continue reading at The Bookseller
[ The Bookseller | 2017-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chris riddell
#publish book