Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter Q&As that brands typically organize. For example, Sony Masterworks set up a real-time chat on Facebook to promote a new album from artist Jackie Evancho last fall. Now, MTV and iHeartRadio are plugging video into those virtual meet and greets. Late Thursday afternoon, MTV set up a Facebook chat with Teen Mom 2 star Kailyn Lowry to talk about her show. And last week, iHeartRadio ran a Facebook Q&A with YouTube singer Max Schneider. He responded to eight questions from fans in one hour with short video clips. It's all part of Facebook's plan to turn the site into a video platform for brands, publishers and creators. Clips are uploaded straight to Facebook through BumeBox's platform with a branded logo at the top of the screen, similar to what Periscope streams look like. The social videos aren't technically streamed since they are uploaded, but the idea is to crank out responses through clips quickly, similar to how brands use Periscope and Meerkat to answer questions in real time. Unlike Meerkat or Periscope, though, the videos are saved and posted to brands' pages, which Chris Williams, iHeartRadio's chief product officer, said is a major differentiator. "What... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-17 00:00:00 UTC ]
Facebook's decision to bar publishers from altering headlines or descriptions of articles posted to its platform has upset audience development specialists. The post Facebook won’t let people change the headlines in links — and social media managers aren’t pleased appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-07 00:00:00 UTC ]
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Chicken House’s Barry Cunningham has won the Branford Boase Award for the third time for his editorial work on Beetle Boy. Continue reading at The Bookseller
[ The Bookseller | 2017-07-06 00:00:00 UTC ]
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Was it a spark of genius that struck as they had pen in hand, or was it plain old luck? Either way, it earned a first-time children's illustrator and first-time children's writer spots on the list of NZ Book Award finalists alongside their idols. Continue reading at Stuff
[ Stuff | 2017-07-04 00:00:00 UTC ]
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Facebook's ongoing battle against fake news continues, and the social network has a new weapon in its arsenal. To cut down on the amount of spam and fake news appearing in News Feeds, users who post a lot each day will have their visibility reduced. The thinking behind this is that there are... Continue reading at Betanews
[ Betanews | 2017-07-01 00:00:00 UTC ]
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On Wednesday, ProPublica published a report that outlines some pretty bizarre reasoning behind Facebook's approach to hate speech and censorship. Evidence shows that Facebook has a moderation policy that could favor "white men" over "black children,"... Continue reading at Engadget
[ Engadget | 2017-07-01 00:00:00 UTC ]
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The digital solutions industry is very much a product of its time. Its end consumers—especially those who tote mobile devices and demand information on the go—are the ones whose changing preferences have created such disruptive companies as Airbnb, GoFundMe, Snapchat, and Uber. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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“Their job is so much more difficult than it was two years ago," said one publishing executive. The post Inside the Facebook team that’s charged with keeping publishers happy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-29 00:00:00 UTC ]
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Publishers said they buy traffic through Facebook to fill insertion orders, promote new products and make money through arbitrage. The post ‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-28 00:00:00 UTC ]
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The news and culture site said after Facebook changed its algorithm a year ago, the publisher's traffic fell 23 percent. The post ‘Life is not fair’: How Salon regrouped after Facebook decimated its traffic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-28 00:00:00 UTC ]
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The imprint will be led by Tina Constable and, according to Crown head Maya Mavjee, will publish books on business; economics and finance; and individual, organizational, and societal transformation and growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-28 00:00:00 UTC ]
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Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Wednesday, June 28:Today's accidental theme is ... print media. Seriously. Though faithful readers of this daily media scan know that it's not unusual for me to offer a glimpse of a newspaper front page or magazine... Continue reading at Advertising Age
[ Advertising Age | 2017-06-28 00:00:00 UTC ]
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They love Facebook's ability to turbo-charge their audience growth, but they hate perpetually being the last to know about changes. The post For small publishers, Facebook is often a force for good — and frustration appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-28 00:00:00 UTC ]
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It’s not uncommon these days to see people complaining about how complex JavaScript development seems to have become. If you’re learning JS, it won’t take long for you to be exposed to the enormity of the ecosystem and the sheer number of moving pieces you need to understand (at least... Continue reading at Betanews
[ Betanews | 2017-06-28 00:00:00 UTC ]
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Gina Luck is joining Bonnier Zaffre in the newly-appointed role of brand director, working with authors Lynda La Plante and Wilbur Smith. Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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At a time when premium publishers have pulled out of Facebook Instant Articles, Apple is showing that it is open to creating custom units for publishers. The post For Axios, Apple News beats Google AMP and Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-27 00:00:00 UTC ]
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Hachette Children’s Group has signed a "timely" political guide for young people written by journalist Sue Turton. Continue reading at The Bookseller
[ The Bookseller | 2017-06-24 00:00:00 UTC ]
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California indie Heyday Books, which is best known as a publisher of regional titles, is departing from its standard fare with a new book called 'Our Dishonest President.' The essay collection, which Heyday crashed, is set to hit shelves on July 4. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-23 00:00:00 UTC ]
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The publisher claims its proprietary tech helps it react fast to algorithm changes in Facebook's News Feed. The post Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-23 00:00:00 UTC ]
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On my various travels around the world, I find myself dwelling repeatedly in these troubled times about the social and economic value of books and how we as an industry could be doing more to promote this collectively. Continue reading at The Bookseller
[ The Bookseller | 2017-06-23 00:00:00 UTC ]
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Diverse stories in today’s “dark times” have never been more important, Crystal Mahey-Morgan, founder of OWN IT! said at the launch of No Place To Call Home. Continue reading at The Bookseller
[ The Bookseller | 2017-06-22 00:00:00 UTC ]
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