Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter Q&As that brands typically organize. For example, Sony Masterworks set up a real-time chat on Facebook to promote a new album from artist Jackie Evancho last fall. Now, MTV and iHeartRadio are plugging video into those virtual meet and greets. Late Thursday afternoon, MTV set up a Facebook chat with Teen Mom 2 star Kailyn Lowry to talk about her show. And last week, iHeartRadio ran a Facebook Q&A with YouTube singer Max Schneider. He responded to eight questions from fans in one hour with short video clips. It's all part of Facebook's plan to turn the site into a video platform for brands, publishers and creators. Clips are uploaded straight to Facebook through BumeBox's platform with a branded logo at the top of the screen, similar to what Periscope streams look like. The social videos aren't technically streamed since they are uploaded, but the idea is to crank out responses through clips quickly, similar to how brands use Periscope and Meerkat to answer questions in real time. Unlike Meerkat or Periscope, though, the videos are saved and posted to brands' pages, which Chris Williams, iHeartRadio's chief product officer, said is a major differentiator. "What... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-17 00:00:00 UTC ]
Chris Riddell is publishing a book revealing his “incredible journey” as children’s laureate. Continue reading at The Bookseller
[ The Bookseller | 2017-06-08 00:00:00 UTC ]
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Two friends started a website in their dorm room that IPO’d. Then came the dotcom bust. Here are the lessons the founder took to his next venture. Before Mark Zuckerberg created The Facebook, and even before Tom Anderson of MySpace was a household name, there was Todd Krizelman and Stephan... Continue reading at Fast Company
[ Fast Company | 2017-06-08 00:00:00 UTC ]
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Telecoms giant is right to stop relying on social media titans to stop its adverts appearing next to inappropriate contentAbout time too: a major advertiser has become so frustrated with Facebook and Google’s limp attempts to police the content they publish that it has taken matters into its own... Continue reading at The Guardian
[ The Guardian | 2017-06-07 00:00:00 UTC ]
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In the U.K., Cosmopolitan and Good Housekeeping have produced the most video, but the publisher is forming a centralized video team in the coming months. The post How Hearst UK is centralizing video production appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-07 00:00:00 UTC ]
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The first wave of publisher Messenger bots focused on sharing content. A second wave, including BET's, is focused on managing and deepening relationships. The post BET made a Facebook Messenger bot for its summer festival appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-05 00:00:00 UTC ]
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While The New York Times Magazine's New York issue is a regular, annual occurrence, the way in which editors went about it this year is a novelty. The graphic novel may be an established genre, but graphic newsmagazine, essentially what the Times has turned itself into for the issue, is less... Continue reading at AdWeek
[ AdWeek | 2017-06-03 00:00:00 UTC ]
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Caroline Overington says Wilson ‘had not been honest’ when she confirmed her age was 29 and her ‘real name’ was RebelA journalist at the centre of a trial between Hollywood actor Rebel Wilson and a magazine publisher has said the comic star lied to her face.Caroline Overington worked for the... Continue reading at The Guardian
[ The Guardian | 2017-06-02 00:00:00 UTC ]
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Practical Linux Security Cookbook, from Packt Publishing, will teach you how to secure your Linux machines and keep them secured with the help of exciting recipes. Whether you are new to Linux administration or an experienced user, this ebook will provide you with all the skills you need to make... Continue reading at Betanews
[ Betanews | 2017-06-01 00:00:00 UTC ]
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Debut novelist Emily Culliton originally planned to write a book about a disaffected young adult whose mother wasn’t in her life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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Debut thriller writer Joseph Knox, crime buyer for Waterstones, has been nominated for this year's The Times Breakthrough Award, in the Literature category for his debut Sirens (Transworld). Continue reading at The Bookseller
[ The Bookseller | 2017-06-01 00:00:00 UTC ]
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Lean Websites is a practical book on website performance for web developers, concentrating mainly on front-end performance improvement. It covers plenty of solid theory, but is also packed with useful, real world hints and tips that you can use on your sites today. The ebook, from SitePoint,... Continue reading at Betanews
[ Betanews | 2017-05-31 00:00:00 UTC ]
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Facebook has enhanced its SDK so publishers can design once and post articles across IA, Google AMP and Apple News, but this doesn't address publishers' main concerns of driving revenue. The post ‘It doesn’t negate the negatives:’ Facebook’s Instant Articles update ignores revenue issues... Continue reading at Digiday
[ Digiday | 2017-05-30 00:00:00 UTC ]
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Kiwi internet sensation Bruce the cat hopes to release his own book to help teach children to be kind to animals. Bruce's owner Kathryn van Beek has started a Kickstarter page to help publish the book. Currently $11,954 has been pledged towards their goal of $20,000. The picture... Continue reading at Stuff
[ Stuff | 2017-05-30 00:00:00 UTC ]
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Just weeks ago, Fairfax Media said it would have to sharply reduce staffing at many of its newspapers. But Domain, Fairfax’s lucrative online real estate portal, has had its revenue continue to grow. Continue reading at The New York Times
[ The New York Times | 2017-05-30 00:00:00 UTC ]
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Speaking at Hay festival, writer accuses ‘aggregating news agencies’ of not taking responsibility for their contentStephen Fry has called for Facebook and other “aggregating news agencies” to be reclassified as publishers in order to stop fake news and online abuse spreading by making social... Continue reading at The Guardian
[ The Guardian | 2017-05-29 00:00:00 UTC ]
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The academic publishing and bookselling sectors are facing multiple calls to “talk up what you do” in the face of a changing political environment around higher education. Continue reading at The Bookseller
[ The Bookseller | 2017-05-27 00:00:00 UTC ]
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Facebook hasn't lost the war against Google for publishers' content, but it looks like it's losing one fight.The company said Thursday that it's created a software extension that lets publishers easily transfer content formatted for its Instant Articles to the No. 1 competition for mobile... Continue reading at Advertising Age
[ Advertising Age | 2017-05-26 00:00:00 UTC ]
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In the Netherlands, a reading and writing platform, Sweek, gains traction. In the States, BookExpo and Bookcon plan Facebook Live streams of interviews. The post Industry Notes: A Milestone at the Netherlands’ Sweek; Facebook Live at BookExpo and Bookcon appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-26 00:00:00 UTC ]
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The software-development kit for Facebook's Instant Articles media-rich, quick-loading stories from publishers now supports Google AMP, and the social network said support for Apple News is on the way. Partner engineering director Piyush Mangalick said in a Facebook Media blog post that an... Continue reading at AdWeek
[ AdWeek | 2017-05-25 00:00:00 UTC ]
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Rails: Novice to Ninja is an easy-to-follow, practical, and fun guide to Ruby on Rails. Aimed at beginners, this ebook covers everything you need to get up and running, from installing Ruby, Rails and SQLite, to building and deploying a fully-featured web application. The third edition of this... Continue reading at Betanews
[ Betanews | 2017-05-25 00:00:00 UTC ]
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