Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter Q&As that brands typically organize. For example, Sony Masterworks set up a real-time chat on Facebook to promote a new album from artist Jackie Evancho last fall. Now, MTV and iHeartRadio are plugging video into those virtual meet and greets. Late Thursday afternoon, MTV set up a Facebook chat with Teen Mom 2 star Kailyn Lowry to talk about her show. And last week, iHeartRadio ran a Facebook Q&A with YouTube singer Max Schneider. He responded to eight questions from fans in one hour with short video clips. It's all part of Facebook's plan to turn the site into a video platform for brands, publishers and creators. Clips are uploaded straight to Facebook through BumeBox's platform with a branded logo at the top of the screen, similar to what Periscope streams look like. The social videos aren't technically streamed since they are uploaded, but the idea is to crank out responses through clips quickly, similar to how brands use Periscope and Meerkat to answer questions in real time. Unlike Meerkat or Periscope, though, the videos are saved and posted to brands' pages, which Chris Williams, iHeartRadio's chief product officer, said is a major differentiator. "What... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-17 00:00:00 UTC ]
Publishers' love-hate relationship with Facebook continues. The post Best of the week: Facebook’s Instant Articles are falling out of favor with publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-14 00:00:00 UTC ]
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An embedded system is a device with a computer inside that doesn't look like a computer. Washing machines, televisions, printers, cars, aircraft, and robots are all controlled by a computer of some sort, and in some cases, more than one. As these devices become more complex, and as our... Continue reading at Betanews
[ Betanews | 2017-04-13 00:00:00 UTC ]
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Publishers have live tech video fever. On Wednesday, Bloomberg Technology reporter Mark Gurman will debut “Gadgets with Gurman,” a product-focused show that will feature Gurman showing viewers tips and hacks that get help them get the most out of a product. The first episode, which focuses on... Continue reading at Digiday
[ Digiday | 2017-04-12 00:00:00 UTC ]
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When Fast Company first wrote about Mark Zuckerberg, in the spring of 2007, he was just 22 years old and his young company, Facebook, had just 19 million users. Our magazine cover line, “The Kid Who Turned Down $1 Billion,” seems almost quaint in hindsight, given Facebook’s $400 billion market... Continue reading at Fast Company
[ Fast Company | 2017-04-11 00:00:00 UTC ]
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As subscription growth becomes more top of mind to publishers, Facebook's fast-loading article feature is losing favor. The post Facebook faces increased publisher resistance to Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-11 00:00:00 UTC ]
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A rarity among major prize programs, the Young Writer of the Year Award welcomes the entries of work by self-publishing writers as well as trade authors. The post The UK’s Sunday Times / PFD Young Writer Competition Opens to Trade Authors and Indies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-08 00:00:00 UTC ]
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Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry.In recent months, Facebook has tested "call-to-action" features with select media outlets participating in its Instant... Continue reading at Advertising Age
[ Advertising Age | 2017-04-08 00:00:00 UTC ]
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Facebook is adding email and page like call-to-action units to its Instant Articles format for publishers, and the social network is testing CTA units for free trials and mobile application installations. Product manager Josh Roberts introduced the calls to action in a Facebook Media blog post,... Continue reading at AdWeek
[ AdWeek | 2017-04-07 00:00:00 UTC ]
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"General news is a commodity and hard to charge for as it’s free everywhere. We’re focusing on what’s truly distinctive." The post The Times of London sees success in an editions approach to digital publishing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-07 00:00:00 UTC ]
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The conference is fast approaching and there have been a few late additions to the stellar lineup of presenters sharing new and disruptive business ideas from the tech industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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The Society of Authors in Scotland has been awarded a grant in the latest round of funding from Creative Scotland to host ScotsWrite, a three-day event for authors in Glasgow. Continue reading at The Bookseller
[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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Echo Dot is a hands-free, voice-controlled device that uses Alexa to play music, control smart home devices, provide information, read the news, set alarms, read audiobooks from Audible, and more. In fact, new Alexa "skills" are being created all the time. Tell Alexa to start your usual order at... Continue reading at PC World
[ PC World | 2017-04-06 00:00:00 UTC ]
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Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-06 00:00:00 UTC ]
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Independent bookshop Mr B's Emporium of Reading Delights is to launch a pop-up bookshop at Glastonbury Music Festival this summer in partnership with wholesaler Bertrams Books. Continue reading at The Bookseller
[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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A couple of years ago, Facebook introduced M, an AI-powered personal assistant for Messenger. The idea behind M is that you could ask it to do pretty much anything -- book flights, cancel your cable service and even find a plumber -- and it'll do it... Continue reading at Engadget
[ Engadget | 2017-04-06 00:00:00 UTC ]
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Slate finds a new CRO, Deadspin's senior editor moves to Fusion.net, and much more... The post T: The New York Times Magazine Names Editor-in-Chief | People on the Move — 04.06.17 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-06 00:00:00 UTC ]
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In the latest flare-up between the two top investors in the L.A. Times’ parent company, Tronc Inc. has accused Los Angeles billionaire Patrick Soon-Shiong of demanding an investment in his own company before he agreed to buy millions of shares in the newspaper publisher last year. The allegation... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-04 00:00:00 UTC ]
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Over the past few years, the wave of the cybercrime has risen rapidly. Nowadays, your personal information, bank account details, and your corporate database are some of the many targets for digital criminals. So, how can we investigate these crimes? Using digital forensics. The Practical... Continue reading at Betanews
[ Betanews | 2017-03-31 00:00:00 UTC ]
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While Canadians are usually known for being nice, Kik is having a bit of fun at Facebook's expense this April Fools' Day. The wildly popular Waterloo, Ontario-based messaging app published a fake blog post today outlining plans to launch Storyz, a feature that lets users share photos and videos... Continue reading at AdWeek
[ AdWeek | 2017-03-31 00:00:00 UTC ]
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A strong program at the 2017 Texas Library Association conference in San Antonio is set to inspire—and moblize—librarians. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
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