Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter Q&As that brands typically organize. For example, Sony Masterworks set up a real-time chat on Facebook to promote a new album from artist Jackie Evancho last fall. Now, MTV and iHeartRadio are plugging video into those virtual meet and greets. Late Thursday afternoon, MTV set up a Facebook chat with Teen Mom 2 star Kailyn Lowry to talk about her show. And last week, iHeartRadio ran a Facebook Q&A with YouTube singer Max Schneider. He responded to eight questions from fans in one hour with short video clips. It's all part of Facebook's plan to turn the site into a video platform for brands, publishers and creators. Clips are uploaded straight to Facebook through BumeBox's platform with a branded logo at the top of the screen, similar to what Periscope streams look like. The social videos aren't technically streamed since they are uploaded, but the idea is to crank out responses through clips quickly, similar to how brands use Periscope and Meerkat to answer questions in real time. Unlike Meerkat or Periscope, though, the videos are saved and posted to brands' pages, which Chris Williams, iHeartRadio's chief product officer, said is a major differentiator. "What... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-17 00:00:00 UTC ]
If you're looking for a way to get started in Cloud computing, or to get more out of an existing setup, Cloud Management and Security from Wiley is an essential read. Written by an expert with over 15 years’ experience in the field, the book usually retails for $109, but for a limited time you... Continue reading at Betanews
[ Betanews | 2017-02-23 00:00:00 UTC ]
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"Facebook and Google understand the users' needs. They have all the data, they know how to read it and integrate it into products like AMP and Instant Articles." The post What publishers admire about the Google-Facebook duopoly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-23 00:00:00 UTC ]
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"How can we effectively utilize our limited production resources to be confident that we're achieving maximum bang for our buck?" asked Neil Hall, head of product for BBC. The post Cost, distribution, localization: Where European publishers struggle with video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-22 00:00:00 UTC ]
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Pulitzer Prize-winning photographer David Grunfeld began his pursuit of photojournalism at Syracuse University, covering basketball and football for student newspaper The Daily Orange as well as other topics for the school magazine. Today, that lineage continues in crisp and clear fashion on the... Continue reading at AdWeek
[ AdWeek | 2017-02-20 00:00:00 UTC ]
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Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted... Continue reading at Digiday
[ Digiday | 2017-02-18 00:00:00 UTC ]
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Irish writer Lisa McInerney has been longlisted for the £30,000 2017 Sunday Times EFG Short Story Award. Continue reading at The Bookseller
[ The Bookseller | 2017-02-14 00:00:00 UTC ]
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Publishers need to “update their mindsets, ways of thinking and business models" and "treat time like money" in order to survive and thrive, innovation expert Terence Mauri has said in a keynote speech at the IPG spring conference. Continue reading at The Bookseller
[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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Simon & Schuster UK has promoted Sara-Jade Virtue to a newly created role, special sales director and brand director for commercial fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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The London Book Fair announces a debate on fair use and copyright. And BookExpo announces Stephen King will speak at the Author Breakfast. The post Trade Show Notes: London Book Fair Hosts Fair Use Debate; BookExpo Announces Author-Speakers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-08 00:00:00 UTC ]
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As Nikesh Shukla crowdfunds for a new essay collection, he talks about why young writers need to be given a platform. Continue reading at The Bookseller
[ The Bookseller | 2017-02-08 00:00:00 UTC ]
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The 18-strong shortlists for the Waterstones Children’s Book Prize 2017 show a strong presence from independent Chicken House as well as publishers Hachette and Penguin Random House. Continue reading at The Bookseller
[ The Bookseller | 2017-02-08 00:00:00 UTC ]
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News site Attn, which gets 400 million views per month on Facebook, is investing in Facebook Live -- and outsourcing some of that content to external parties. To cover two protests in January, Attn recruited protesters on-site to provide a live feed for its Facebook page. Attn also live streamed... Continue reading at Digiday
[ Digiday | 2017-02-08 00:00:00 UTC ]
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This week Facebook revealed it has partnered with eight French media companies to fact-check and filter news articles that have been flagged by its users. The news follows a similar effort started by news coalition led by First Draft News. French publishers have welcomed the efforts but admit... Continue reading at Digiday
[ Digiday | 2017-02-08 00:00:00 UTC ]
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Teachings from the Bible and other spiritual practices can be used to combat the pressures of a Pinterest-perfect society, according to a slew of books coming from religion publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
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Novelist Donal Ryan is the latest name forced to seek an income outside books, while children’s writers complain that stars from other media monopolise advancesDespite scoring three bestsellers in five years and a clutch of awards, The Spinning Heart author Donal Ryan has been forced to return... Continue reading at The Guardian
[ The Guardian | 2017-02-07 00:00:00 UTC ]
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In a statement on the group's website, the Authors Guild has called the current political climate a time "when writers have a particularly important role to play" in the preservation of democracy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-06 00:00:00 UTC ]
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Children’s authors have hit out at the slew of celebrity book deals struck in recent months, warning that full-time fiction writers are struggling while famous people attract big advances and sizeable marketing budgets. Continue reading at The Bookseller
[ The Bookseller | 2017-02-06 00:00:00 UTC ]
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Asserting the value of 'the voices of refugees, writers, and translators from the Arab world,' the author-advocacy organization speaks out. The post Freedom of Expression: Authors Guild Teams With LitNet in ‘Not Normal Times’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-06 00:00:00 UTC ]
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News organizations operating in France will open up a new fact-checking service, CrossCheck, at the end of this month. Their initial focus will be on covering the forthcoming French elections, but with a number of international organizations participating, the project's reach could... Continue reading at PC World
[ PC World | 2017-02-06 00:00:00 UTC ]
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