Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter Q&As that brands typically organize. For example, Sony Masterworks set up a real-time chat on Facebook to promote a new album from artist Jackie Evancho last fall. Now, MTV and iHeartRadio are plugging video into those virtual meet and greets. Late Thursday afternoon, MTV set up a Facebook chat with Teen Mom 2 star Kailyn Lowry to talk about her show. And last week, iHeartRadio ran a Facebook Q&A with YouTube singer Max Schneider. He responded to eight questions from fans in one hour with short video clips. It's all part of Facebook's plan to turn the site into a video platform for brands, publishers and creators. Clips are uploaded straight to Facebook through BumeBox's platform with a branded logo at the top of the screen, similar to what Periscope streams look like. The social videos aren't technically streamed since they are uploaded, but the idea is to crank out responses through clips quickly, similar to how brands use Periscope and Meerkat to answer questions in real time. Unlike Meerkat or Periscope, though, the videos are saved and posted to brands' pages, which Chris Williams, iHeartRadio's chief product officer, said is a major differentiator. "What... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-17 00:00:00 UTC ]
Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Wednesday, April 26:Does the world need more live streaming video? Twitter seems to think so. (See No. 2, below.) Do we need more Trump-related comedy? Based on what I saw last night (No. 3), I'm going to say yes. What... Continue reading at Advertising Age
[ Advertising Age | 2017-04-26 00:00:00 UTC ]
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The venerable news publisher is applying lessons from its daily newsletter and podcast to get people to regularly open its Discover edition. The post How The New York Times plans to build a daily habit on Snapchat appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-25 00:00:00 UTC ]
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Publishers say that Facebook can save Instant Articles by improving subscription products, letting pubs have more control over their inventory and sharing more user data. The post Publishers say Facebook can save Instant Articles with better data, subscription tools appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-25 00:00:00 UTC ]
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If you’re involved in user experience design -- be it as a web designer or a software developer -- you’ll know that identifying and fixing problems is easier and cheaper if it can be done earlier in the process of design and build. As work on a project progresses, so the effort involved in... Continue reading at Betanews
[ Betanews | 2017-04-25 00:00:00 UTC ]
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Victor Rios, a sociology professor at UC Santa Barbara, believes that positive change in the criminal justice system is possible only when authority figures stop placing labels on youth from underprivileged neighborhoods and show more empathy. “We shouldn’t label them as being ‘at risk,’ we... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-24 00:00:00 UTC ]
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Facebook COO Sheryl Sandberg’s world came to a sudden halt when her husband, Dave Goldberg, died suddenly, at age 47, during a spring 2015 trip to Mexico. In the months that followed, the self-assured author of Lean In found herself lost in grief, adrift from the life she and Goldberg had... Continue reading at Fast Company
[ Fast Company | 2017-04-24 00:00:00 UTC ]
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The 22nd annual L.A. Times Festival of Books officially got underway Saturday morning with a performance by the USC Trojan Marching Band, which got festivalgoers dancing and cheering to a rendition of Pat Benatar's "Heartbreaker" and, of course, "Fight On," among others. Justin Dearborn, chief... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-23 00:00:00 UTC ]
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The presidency of Donald Trump and its implications on a wide range of areas — feminism, race relations, arts, science, children and even writing itself — was a powerful theme during the first day of the 22nd annual Los Angeles Times Festival of Books on Saturday at USC. The two-day festival —... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-23 00:00:00 UTC ]
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Jessica Kingsley is to publish a "very timely" book exploring the need for moral courage in public life this summer. Continue reading at The Bookseller
[ The Bookseller | 2017-04-22 00:00:00 UTC ]
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Books on police shootings of black men, the history of the plummeting numbers of California’s Native Americans and the tale of how Adolf Hitler led the Nazi party to power were among the honorees of the 37th annual Los Angeles Times Book Prizes. The awards were presented Friday night at USC,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-22 00:00:00 UTC ]
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A publisher's Medium post lamenting declining Facebook reach sparked agreement and concern from a wide range of publishers. The post Publishers are seeing another big decline in reach on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-20 00:00:00 UTC ]
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The fitness celebrity, who was subject of podcast Missing Richard Simmons, released a statement on Facebook to say he was ‘just a little under the weather’Fitness guru Richard Simmons is “not missing” according to a statement published on his personal website on Wednesday. Related: Missing... Continue reading at The Guardian
[ The Guardian | 2017-04-20 00:00:00 UTC ]
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For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its success to content marketing studio Alpha Grid, which it acquired a controlling stake in last June.The Alpha Grid acquisition was part of a... Continue reading at Advertising Age
[ Advertising Age | 2017-04-20 00:00:00 UTC ]
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In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek
[ AdWeek | 2017-04-20 00:00:00 UTC ]
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Standing on the shoulder of a busy Mexican highway, Hugo Castro hit record on his smartphone and issued a desperate plea. “They want to kill me,” he said. “I really need help.” A group of criminals had been chasing him for days, he explained in a 20-minute video he broadcast on Facebook Live on... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-19 00:00:00 UTC ]
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The Raspberry Pi's most famous feature is its adaptability. It can be used for thousands of electronic applications, and using the Linux OS expands the functionality even more. This book, Exploring Raspberry Pi, is the innovators guide to bringing Raspberry Pi to life. The book favors... Continue reading at PC World
[ PC World | 2017-04-19 00:00:00 UTC ]
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A day after a suspect killed an elderly man in Cleveland and streamed it on Facebook Live, the social network said it's reviewing the way it receives reports about content that violates its policies. In a blog post published today, the company called the event a "horrific crime" that has "no... Continue reading at AdWeek
[ AdWeek | 2017-04-18 00:00:00 UTC ]
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It would be tough to argue against Marvel being one of the strongest, most recognized brand names in the world. And with that strength, comes . . responsibility? Sure, but also requests from other brands to partner up so they too can warm themselves on your white hot brand halo. Right,... Continue reading at Fast Company
[ Fast Company | 2017-04-17 00:00:00 UTC ]
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A Universe Explodes is an unusual ebook in a variety of ways. Best viewed on a mobile device, it's about 20 pages long and has 128 words per page. Only 100 people "own" the original version, though the book itself is free and can be read by anyone a... Continue reading at Engadget
[ Engadget | 2017-04-15 00:00:00 UTC ]
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