Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter Q&As that brands typically organize. For example, Sony Masterworks set up a real-time chat on Facebook to promote a new album from artist Jackie Evancho last fall. Now, MTV and iHeartRadio are plugging video into those virtual meet and greets. Late Thursday afternoon, MTV set up a Facebook chat with Teen Mom 2 star Kailyn Lowry to talk about her show. And last week, iHeartRadio ran a Facebook Q&A with YouTube singer Max Schneider. He responded to eight questions from fans in one hour with short video clips. It's all part of Facebook's plan to turn the site into a video platform for brands, publishers and creators. Clips are uploaded straight to Facebook through BumeBox's platform with a branded logo at the top of the screen, similar to what Periscope streams look like. The social videos aren't technically streamed since they are uploaded, but the idea is to crank out responses through clips quickly, similar to how brands use Periscope and Meerkat to answer questions in real time. Unlike Meerkat or Periscope, though, the videos are saved and posted to brands' pages, which Chris Williams, iHeartRadio's chief product officer, said is a major differentiator. "What... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-17 00:00:00 UTC ]
Social publishing is becoming a zero-sum game. As media companies clamor for readers on Facebook, Instagram and Snapchat, Twitter is losing the attention battle. Publishers are waking up to the fact that Twitter doesn't have the audience scale, visual storytelling tools and ad products that the... Continue reading at Digiday
[ Digiday | 2016-12-08 00:00:00 UTC ]
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Facebook may have said that it's stepping up its fight against fake news in the past few weeks, but there are signs that it might have had a way to tackle this problem sooner. A recently published USPTO filing from 2015 reveals that Facebook has app... Continue reading at Engadget
[ Engadget | 2016-12-08 00:00:00 UTC ]
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Ad Age's editor leaves to write fiction, Playboy gets a new publisher, and more... The post Cosmo Alumni Take Over Real Simple|People on the Move — 12.7.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-07 00:00:00 UTC ]
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Bookseller Foyles is selling its first branded stationery range, which comprises four different types of notebook. Continue reading at The Bookseller
[ The Bookseller | 2016-12-06 00:00:00 UTC ]
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The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing time. The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing... Continue reading at Fast Company
[ Fast Company | 2016-12-06 00:00:00 UTC ]
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Facebook has launched #ReadtoLead, a social media campaign running from December 5 to December 9 that aims to spotlight books with a focus on leadership and business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-05 00:00:00 UTC ]
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James Whatley, planning partner for innovation at Ogilvy & Mather, kicked off the Futurebook Conference 2016 with a keynote speech highlighting the importance of video in a fast-moving, consumer-orientated world. Continue reading at The Bookseller
[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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The long-awaited Ambition report for Public Libraries has been published, urging local authorities to use libraries to deliver other public services such as health, with the help of a £4m dedicated fund. Continue reading at The Bookseller
[ The Bookseller | 2016-12-02 00:00:00 UTC ]
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With print advertising on the wane, big publishing houses are looking to be as efficient as possible. And so magazine giant Time Inc. is creating 10 virtual desks to improve coordination of coverage. The challenge is to make resources go farther without watering down the essence of the brands.... Continue reading at Digiday
[ Digiday | 2016-12-02 00:00:00 UTC ]
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As the "fake news" controversy unfolds, regional publishers need to rise above the noise. The post The Latest in the Facebook “Friend or Foe” Debate appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-01 00:00:00 UTC ]
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The 33-year publishing veteran will oversee all content and sales operations for the company's 40-plus brands. The post EnsembleIQ Taps Jeff Greisch as Chief Brand Officer appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-29 00:00:00 UTC ]
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Publishers like Joe Media and Bleacher Report have been testing TV-like programming for Facebook Live. But polished live videos don’t necessarily receive higher viewership or more shares than rawer, conversational ones, and building content worthy of appointment viewing is a big challenge on... Continue reading at Digiday
[ Digiday | 2016-11-29 00:00:00 UTC ]
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Investors Edgar Bronfman Jr. and Ynon Kreiz made a takeover approach for Time Inc. in recent months, but were rebuffed by the iconic magazine publisher, according to a person familiar with the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2016-11-29 00:00:00 UTC ]
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Start-ups behind the world’s largest video library for education, an online classroom wall, and an online tutoring resource, are among the six businesses that will take part in a live pitch off at the EdTech for Publishers Conference. Continue reading at The Bookseller
[ The Bookseller | 2016-11-27 00:00:00 UTC ]
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Most publishers would agree that Facebook metrics have never been perfect. But the latest blunders have rocked confidence among some big media owners, forcing them to reassess where and how they should be allocating budget and resources to specific social platforms. Others believe the public mea... Continue reading at Digiday
[ Digiday | 2016-11-22 00:00:00 UTC ]
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Zadie Smith's just-published novel Swing Time (Hamish Hamilton) has secured a TV deal with Steve Coogan’s production company Baby Cow. Continue reading at The Bookseller
[ The Bookseller | 2016-11-20 00:00:00 UTC ]
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The more Facebook has evolved into a digital hub with its own ecosystem of media outlets and publishers, the more it has risked associating itself with misleading, sensationalized and downright factually inaccurate stories. For our latest Digiday Confessions, we talked with two members of the... Continue reading at Digiday
[ Digiday | 2016-11-18 00:00:00 UTC ]
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Warner Bros. has signed a deal to buy the gamer-focused YouTube network Machinima in order to expand the movie and TV studio’s digital video business, the company said Thursday. Burbank-based Warner Bros., the studio behind film franchises like Harry Potter and DC Entertainment, was already a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-18 00:00:00 UTC ]
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Facebook Inc. said it has found several errors in calculating how many people view content on Pages, the profiles with features tailored for businesses and well-known personalities. The Menlo Park social media giant said Wednesday that the seven-day and 28-day summary number over-counted how many... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-17 00:00:00 UTC ]
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Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the... Continue reading at AdWeek
[ AdWeek | 2016-11-16 00:00:00 UTC ]
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