Bookstores may be many things, but fashionable isnt usually one of them. That could change now that designer Marc Jacobs has put his imprimatur on Bookmarc stores on both coasts and added branded Bookmarc sections to a handful of MJ stores from Provincetown, Mass., to San Francisco, as well as in London, Paris, and Milan. Hes also planning to open two more stand-alone Bookmarcs in Washington, D.C., and Shanghai. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-02-14 00:00:00 UTC ]
Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the... Continue reading at AdWeek
[ AdWeek | 2015-10-06 00:00:00 UTC ]
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[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be. The post Magnifying the Power of the Brand appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-06 00:00:00 UTC ]
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The regional trade show, held October 2-4 in Portland, Ore., show was unquestionably bolstered by the figures indicating that the independent bookstore is healthier than it has been in years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-05 00:00:00 UTC ]
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Publisher Top Right to move business-to-business brands including Drapers, Retail Week and Nursing Times out of print over the next 12 to 18 monthsThe owner of magazines including fashion industry bible Drapers, Retail Week and Nursing Times is to stop producing print editions as the business... Continue reading at The Guardian
[ The Guardian | 2015-10-05 00:00:00 UTC ]
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Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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In a creative use of the platform, crowdfunding publishing site Inkshares has recruited indie bookstores to publish original anthologies with the site. The post Indie Bookstores Use Inkshares to Publish Own Anthologies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-25 00:00:00 UTC ]
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Gen Z may have missed “Pottermania” at its peak, but J.K. Rowling and her “Potterheads” are making sure they do their bit to keep the magic of Harry Potter alive. Yesterday saw the new Pottermore -- Rowling’s digital entertainment, news and e-commerce company devoted to the Harry Potter books... Continue reading at Digiday
[ Digiday | 2015-09-23 00:00:00 UTC ]
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Archestratus Books & Foods in the Greenpoint section of Brooklyn, N.Y., and I Am Books in Boston, which will open next month, offer readers a taste of Italy in their book selection. And in the case of Archestratus in its café. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-23 00:00:00 UTC ]
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Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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The Hindustan Times reports the Sahitya Akademi's first bookstore outside a Delhi Metro station is doing a booming business selling literature. The post In Delhi, New Bookstore at the Metro Gets Readers When They Ride appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-17 00:00:00 UTC ]
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According to preliminary estimates from the U.S. Census Bureau, bookstore sales in July rose 5.9% over July 2014, to $717 million, up from $677 million a year ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-15 00:00:00 UTC ]
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Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded... Continue reading at Advertising Age
[ Advertising Age | 2015-09-11 00:00:00 UTC ]
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Indie bookstores in the US have thrived and there's no secret to their success: it is about creating experiences, building community, and connecting. The post Resurgence of Indie Bookstores Fueled by Connection, Community appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-04 00:00:00 UTC ]
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Among his other talents, Amazon CEO Jeff Bezos has been an effective public face of his company. No matter what you may have heard about Amazon, it was hard not to smile when Bezos brought his infectious laugh to such venues as The Tonight Show with Jay Leno and The Daily Show with Jon... Continue reading at Advertising Age
[ Advertising Age | 2015-08-21 00:00:00 UTC ]
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That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has... Continue reading at Advertising Age
[ Advertising Age | 2015-08-20 00:00:00 UTC ]
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Struggling Heywood Hill bookstore in London has come up with a novel approach to sell books - it has appointed its first bookseller-at-large in Asia. The post Can an Asia Ambassador Boost a UK Bookstore’s Fortune? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-17 00:00:00 UTC ]
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The publisher’s chief executive on taking his titles on to fresh platforms, the future for a free NME – and why he has been poring over vintage comicsMarcus Rich, the chief executive of Marie Claire publisher Time Inc UK, has been spending a lot of time buried in the company’s vast archives... Continue reading at The Guardian
[ The Guardian | 2015-08-16 00:00:00 UTC ]
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'The Story of Kullervo,' a dark retelling of the 19th-century Finnish poem 'The Kalevala,' is the latest in a number of previously unpublished works by J.R.R. Tolkien. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-08-14 00:00:00 UTC ]
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Brilliant Books in Traverse City, Mich., is offering customers who bought the newly released Harper Lee novel 'Go Set a Watchman' refunds because it says marketing for the highly anticipated volume was misleading. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-08-07 00:00:00 UTC ]
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A survey of Colorado independent bookstores reveals ebooks sales are tiny and offer just a pittance of profit — often just 50 cents a book. The post Ebooks Sold at Independent Bookstores Garner Pitiful Profits appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-04 00:00:00 UTC ]
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