Bookmarc: Bookstore as Luxury Brand

Bookstores may be many things, but fashionable isn’t usually one of them. That could change now that designer Marc Jacobs has put his imprimatur on Bookmarc stores on both coasts and added branded Bookmarc sections to a handful of MJ stores from Provincetown, Mass., to San Francisco, as well as in London, Paris, and Milan. He’s also planning to open two more stand-alone Bookmarcs in Washington, D.C., and Shanghai. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-02-14 00:00:00 UTC ]

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What brands and publishers need to know about Facebook’s developer conference

Facebook is positioning itself to become the data, media-consumption and content-sharing backbone for the entire digital media industry. Between making user data available in its video ad network LiveRail, making its video player embeddable on publishers' websites, growing its number of... Continue reading at Digiday

[ Digiday | 2015-03-26 00:00:00 UTC ]
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Spanish-Language Children's Bookstore Opens in Los Angeles

La Librería is the first Spanish-language bookstore for children in Los Angeles County, home to 4.9 million Hispanics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-26 00:00:00 UTC ]
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Russell Brand voted world's fourth most influential thinker

Comedian voted on to Prospect magazine’s annual list, topped by economist Thomas Piketty, after year that saw him publish a book advocating the eradication of the nation stateThere are few figures who make the nation’s blood boil – either with sheer frustration or the spirit of revolution –... Continue reading at The Guardian

[ The Guardian | 2015-03-26 00:00:00 UTC ]
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Why Digital-Facing Brands Stick Around for SXSW Music

The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further... Continue reading at AdWeek

[ AdWeek | 2015-03-21 00:00:00 UTC ]
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PRH to launch Penguin-branded consumer site

Penguin Random House UK is to launch a multi-million pound Penguin-branded consumer website in the second half of this year, but chief executive Tom Weldon reiterated the company's view that it had no plans to become a retailer, claiming that it would be "quicker for PRH to burn the money". Continue reading at The Bookseller

[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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A Sneak Peek at Jeff Kinney’s Bookstore

The author of the Diary of a Wimpy Kid series is putting the finishing touches on An Unlikely Story, a general bookstore that he is building from the ground up. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-19 00:00:00 UTC ]
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Why Branded Content Is Poised to Take Over

As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand initiatives, to talk about the trend, which was the topic of a panel he recently... Continue reading at AdWeek

[ AdWeek | 2015-03-10 00:00:00 UTC ]
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Bookstores Try Beacons

Positioning-based in-store marketing is something more commonly found in Walmart and Apple stores than in bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
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Ocean Home Publisher Buys Luxury Pools Magazine

RMS Media Group adds 62,000-circ. brand to its luxe portfolio. The post Ocean Home Publisher Buys Luxury Pools Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-03-05 00:00:00 UTC ]
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Shortlist Announced for PW's 2015 Bookstore of the Year

Books & Books, Left Bank Books, McLean & Eakin Booksellers, Powell’s Books, and Village Books made the cut for this year's Bookstore Award. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-02 00:00:00 UTC ]
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Money, mobile and maturing brands: What else is keeping publishers up at night?

As part of Digiday's Publishing Summit Europe, held in February in Monaco, Taboola hosted a town hall for publishers. At once excited and nervous about the industry's digital-first future, several dozen industry veterans weighed in on the challenges they face. Chief among them? How to manage... Continue reading at Digiday

[ Digiday | 2015-02-26 00:00:00 UTC ]
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Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at Advertising Age

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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Will Amazon Prime Now Hurt Manhattan Bookstores?

Amazon has made its Prime Now one-hour delivery service available in Manhattan, and the service includes books. How will it impact B&N and other bookstores? The post Will Amazon Prime Now Hurt Manhattan Bookstores? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-24 00:00:00 UTC ]
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OpenBooks: A Self-Publishing Bookstore Where You Read First, Pay Later

With Poland's OpenBooks.com readers can download and read self-published books for free and decide to pay for them only if they want. The post OpenBooks: A Self-Publishing Bookstore Where You Read First, Pay Later appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-23 00:00:00 UTC ]
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Here's how New England bookstores are coping with the snow

Some stores are trying to bring in customers with special discounts, while others in particularly hard-hit areas like Boston are working hard just to keep their locations open. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-02-20 00:00:00 UTC ]
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New Dr Seuss heads for US bookstores

Random House Children's Books US will this July publish a recently discovered Dr Seuss book. What Pet Should I Get? features the brother and sister characters introduced in Seuss’ One Fish Two Fish Red Fish Blue Fish, and is about a child’s excitement over selecting a pet. The book will be... Continue reading at The Bookseller

[ The Bookseller | 2015-02-19 00:00:00 UTC ]
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Stagnito Buys Canadian Brands From Fulcrum Media

Deal includes 5 trade shows and 5 magazines. The post Stagnito Buys Canadian Brands From Fulcrum Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
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Valentine's Day: Bookstores take part in celebrations

One store is having staff act out famous rom-com bookstore scenes, while another is giving a prize to someone with a great love story. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-02-14 00:00:00 UTC ]
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Bookstore Sales Fell 4.5% in 2014

Bookstore sales fell 4.5% in 2014, to $11.38 billion, down from $11.90 billion in 2013, according to preliminary estimates released Thursday morning by the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-12 00:00:00 UTC ]
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Penguin is PRH's 'biggest social media brand'

Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller

[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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