Bookmarc: Bookstore as Luxury Brand

Bookstores may be many things, but fashionable isnt usually one of them. That could change now that designer Marc Jacobs has put his imprimatur on Bookmarc stores on both coasts and added branded Bookmarc sections to a handful of MJ stores from Provincetown, Mass., to San Francisco, as well as in London, Paris, and Milan. Hes also planning to open two more stand-alone Bookmarcs in Washington, D.C., and Shanghai. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-02-14 00:00:00 UTC ]

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