Bloomsbury is entering China’s domestic market in a joint venture with state-owned China Youth Publishing Group (CYPG) and its subsidiary Roaring Lion Media (RLM). Continue reading at 'The Bookseller'
[ The Bookseller | 2019-12-01 13:35:55 UTC ]
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"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age
[ Advertising Age | 2015-04-06 00:00:00 UTC ]
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#mobile devices
#targeted ads
For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
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Spanish is the third most widely spoken language in the world after English and Chinese, and the revenue potential of a market consisting of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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#spanish markets
#digital evolution
#revenue potential
#publishing sector
Since being reacquired by its founder in 2010, Stone Bridge Press, an independent publisher specializing in books on Japan, has expanded its list to include books on China and has launched ThreeL Media, an imprint focused on books that examine a range of sexualities and lifestyles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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#include books
#imprint focused
The children’s sector outperformed the overall market in Italy in 2014, and has been “the saviour of the Italian book market”, according to Associazione Italiana Editori (AIE), the Italian publishers association. While the Italian book market declined in 2014 (–3.8% in value terms, to €2.56bn)... Continue reading at The Bookseller
[ The Bookseller | 2015-04-02 00:00:00 UTC ]
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#italian children
#book production
Bloomsbury has signed Meg Rosoff's first novel for adults, a romantic comedy set in New York. Helen Garnons-Williams, publishing director for fiction, acquired UK and Commonwealth rights, excluding Canada, at auction from Catherine Clarke at Felicity Bryan Associates. Duck Zoo tells the story... Continue reading at The Bookseller
[ The Bookseller | 2015-03-28 00:00:00 UTC ]
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#adult title
#acquired uk
#catherine clarke
One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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#press release
#larger reach
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Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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#marketing campaigns
#chris judge
#marketing campaign
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Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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#content directly
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#latest step
Bloomsbury Children’s has acquired Stealing Snow, a reimagining of Hans Christian Andersen’s The Snow Queen for a YA audience, by US author Danielle Paige. Cindy Loh, publishing director for Bloomsbury Children’s in the US, acquired the title in a two-book, global acquisition deal from Joanna... Continue reading at The Bookseller
[ The Bookseller | 2015-03-21 00:00:00 UTC ]
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#leaf literary
Bloomsbury has acquired a first book by engineer Roma Agrawal following an auction. Agrawal is a prize-winning engineer who began working on the Shard, western Europe's tallest building, aged just 23. Commissioning editor Natalie Bellos signed world rights to Building Storeys from Patrick... Continue reading at The Bookseller
[ The Bookseller | 2015-03-21 00:00:00 UTC ]
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#began working
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A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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Two Chinese online publishing companies – Tencent Literature and Shanda Cloudary – have announced they are to merge. The firms will become the Yuewen Group, the country’s largest online publishing and ebook company, reported the South China Morning Post. Continue reading at The Bookseller
[ The Bookseller | 2015-03-19 00:00:00 UTC ]
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Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist. The post 5 Tips for Online Book Marketing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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Bloomsbury Children’s UK and US divisions will simultaneously publish a new YA novel from Len Vlahos in winter 2017. In House of Stone, fifteen-year-old Jackie's dad is dying of a brain tumour so decides to auction off his life on eBay to a reality TV show producer. Disgusted by the farce the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-17 00:00:00 UTC ]
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#len vlahos
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Bloomsbury has signed a literary thriller about identical twins from writer Ann Morgan. Beside Myself follows two twin sisters, Ellie and Helen, who swap places aged six. At first, it is a game, but when Ellie refuses to switch back, Helen is forced into a new identity, developing a host of... Continue reading at The Bookseller
[ The Bookseller | 2015-03-14 00:00:00 UTC ]
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#twin sisters
#literary thriller
#mental illness
Bloomsbury has signed a debut book from mathematician David Sumpter, looking at the statistical background behind football. Commissioning editor Jim Martin signed world rights to More than a Game in a deal with Chris Wellbelove at Greene & Heaton. The book will published on Bloomsbury's... Continue reading at The Bookseller
[ The Bookseller | 2015-03-13 00:00:00 UTC ]
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#chris wellbelove
#greene heaton
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#champions league
HarperCollins Children’s Books and Bloomsbury Children’s both have two books shortlisted for this year’s Children’s Books Ireland (CBI) Book of the Year awards [see full list below]. Bloomsbury’s Apple and Rain by Sarah Crossan and When Mr Dog Bites by Brian Conaghan are on the shortlist, as... Continue reading at The Bookseller
[ The Bookseller | 2015-03-12 00:00:00 UTC ]
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#award shortlist
#year awards
#irish children
#harpercollins children
#full list
#sarah crossan
#oliver jeffers
The Book Marketing Society (BMS) has appointed Miranda McKearney as its new chair. McKearney, founder and former c.e.o. of charity The Reading Agency, takes on the role from previous chair Martin Neild, who has stepped down after five years. McKearney stepped down from her role at The Reading... Continue reading at The Bookseller
[ The Bookseller | 2015-03-11 00:00:00 UTC ]
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Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game. […] The post Tapping Into the Minecraft Audience to Market Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-11 00:00:00 UTC ]
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