Bloomsbury Business lands Springer guide to building a female brand

Bloomsbury Business has landed a guide by UK marketing specialist Kubi Springer on how to build a powerful female brand. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-04-04 00:00:00 UTC ]

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Pinterest And Your Personal Brand: 7 Steps To Pinning Your Life, Work, And Way To Success

Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to... Continue reading at Fast Company

[ Fast Company | 2013-10-30 00:00:00 UTC ]
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How Data Drives Business for Chevy, Nissan

When Chevrolet launches its 2014 Corvette Stingray this fall, it will rely as much on data as a big creative idea to reach its target audience of affluent sports-car owners.Instead of widely blanketing the country with expensive national TV and print ads, Chevy is microtargeting owners of the... Continue reading at Advertising Age

[ Advertising Age | 2013-10-30 00:00:00 UTC ]
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Check Out the Top 10 Brands on Tumblr

Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a Top 10 list with Adweek after studying a month's worth of Tumblr activity in regards to Interbrand's top 100 ranking... Continue reading at AdWeek

[ AdWeek | 2013-10-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #data points #global brands

New York Times Ad Chief: Branded Content Units Coming Soon

The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age

[ Advertising Age | 2013-10-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad products #redesigned website #branded content #traditional publishers #growing list

On YouTube, Brand Fans Are Just Like Comic Geeks and Shippers

There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a... Continue reading at AdWeek

[ AdWeek | 2013-10-28 00:00:00 UTC ]
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Strong first half for Bloomsbury

The Bloomsbury Group has recorded a 13% rise in turnover in the first half of the year to £... Continue reading at The Bookseller

[ The Bookseller | 2013-10-24 00:00:00 UTC ]
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Weather Says Its Mobile Ad Business Is Growing Faster Than Google

Last week, Adweek wrote about a Dartmouth study on mobile advertising (Top 7 Reasons Why Mobile Ads Don't Work). Curt Hecht, chief global revenue at Weather, came back with a few reason why they do. Adweek: People often knock mobile ads, particularly display ads. It seems tough for the average... Continue reading at AdWeek

[ AdWeek | 2013-10-24 00:00:00 UTC ]
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Six-Month Results Up at Bloomsbury

With sales up in all its major segments, total revenue rose 13% for the first half of 2013, to 49.2 million pounds, at Bloomsbury Publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-24 00:00:00 UTC ]
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AudioGO suspends business operations

Audiobook publisher AudioGO has put its business operations on hold due to "recently... Continue reading at The Bookseller

[ The Bookseller | 2013-10-22 00:00:00 UTC ]
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Mainstreet becomes Campbell's 'Busy Bookshop'

The Mainstreet Trading Company has won a competition to feature in a new book in the Busy Books... Continue reading at The Bookseller

[ The Bookseller | 2013-10-21 00:00:00 UTC ]
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NewsCred Turns Brands And Marketers Into Publishers With NewsRoom

Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company

[ Fast Company | 2013-10-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #entry point #fast company #media partners #core business #content marketing #original content

Why Is The Business Of Creativity Such An Oxymoron?

Judging by the number of TED talks or books bouncing up and down the bestseller lists offering to help us bottle that elusive djinn, we should be living in the Age Of Creativity. If that's true, though, why are so many books and talks about creativity filled with so many clichés? How can books... Continue reading at Fast Company

[ Fast Company | 2013-10-16 00:00:00 UTC ]
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Frankfurt Book Fair 2013: A Busy Fair Despite Lower Attendance

The 2013 Frankfurt Book Fair was a busy one, despite another modest decline in trade visitors Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-15 00:00:00 UTC ]
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How Trome’s Ladder Brand Strategy Made it the World’s Largest Spanish-Language Newspaper

In much of the INMA network worldwide, the focus is on big news brands producing life-changing, business-building journalism that transforms democracies and speaks truth to power. Yet among the other 99% of news publishers worldwide, the challeng ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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New UK e-businesses head to Frankfurt

Sainsbury’s, Tesco’s and Blackwell’s new ebook divisions will make their first... Continue reading at The Bookseller

[ The Bookseller | 2013-10-09 00:00:00 UTC ]
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Paper now making Books in most obvious business move ever

Paper making a Book? That would follow logic. But the Paper we're referring to here is actually an iPad sketchbook app and the book? Why, that'd be a product of Moleskine. An update released today to Paper's popular app adds a new 'Make a Book' service which allows users to self-publish their... Continue reading at Engadget

[ Engadget | 2013-10-02 00:00:00 UTC ]
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Brazil, “A Land of Many Voices,” Comes to New York

Prior to the Frankfurt Book Fair, the German Book Office in New York hosted a party celebrating Brazil as this year's Guest of Honor Country. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-27 00:00:00 UTC ]
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Authors Guide to Frankfurt Available in Spanish

Our Authors Guide to the Frankfurt Book Fair is now available in Spanish, thanks to Dosdoce, The Spanish Digital Link, and Actualidad Editorial. Download it here. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #actualidad editorial #authors guide