Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms

David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz explained on this week's episode of the Digiday Podcast. "When Facebook is the primary content delivery system, are you going to be able to thrive as a distinctive publisher," he said. The post Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
News tagged with: #platforms appeared #digiday podcast #atlas obscura #dating back

Other Publishing stories related to: 'Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms'


Emap brand to be scrapped as all its titles move digital-only

Publisher Top Right to move business-to-business brands including Drapers, Retail Week and Nursing Times out of print over the next 12 to 18 monthsThe owner of magazines including fashion industry bible Drapers, Retail Week and Nursing Times is to stop producing print editions as the business... Continue reading at The Guardian

[ The Guardian | 2015-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #retail week #nursing times #digital publishing


House building

A few weeks ago an executive confided in me their strategy for weathering the new publishing climate: it was to have the biggest house on the block. The sentiment will surprise few: of the “Big Three” UK publishers, each wants to be the biggest (and best) home for authors, with perhaps only Pan... Continue reading at The Bookseller

[ The Bookseller | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers #top tier


David Walliams to play ‘dirty old’ dinner lady in BBC Christmas special

BBC1 adaptation of comedian’s book Billionaire Boy will star Cold Feet’s John Thomson and The Thick of It’s Rebecca FrontBBC1’s adaptation of David Walliam’s best-selling book Billionaire Boy will star Cold Feet’s John Thomson, The Thick of It’s Rebecca Front and Walliams as a “dirty old” dinner... Continue reading at The Guardian

[ The Guardian | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david walliams #festive season


Bloomberg’s Justin Smith isn’t all-in on platforms

Facebook, Apple and other platforms are wooing publishers to distribute their articles directly in their ecosystems, and after some reluctance, publishers are clamoring to get on board. But one major publisher is sounding the warning cry: Bloomberg Media's Justin Smith said on an Advertising... Continue reading at Digiday

[ Digiday | 2015-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post bloomberg #articles directly #major publisher #justin smith #real problem #media companies #distribution channels


Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors

Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek

[ AdWeek | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long-term strategy #publisher offers #actual people #adweek magazine


Cumulus Media Names Mary Berner CEO as Co-Founder Steps Down

Cumulus Media, the second-largest operator of U.S. radio stations behind IHeartMedia, replaced company co-founder Lew Dickey as CEO after an 84% drop in the stock price this year, naming longtime magazine publishing executive Mary Berner to replace him.Mr. Dickey will remain on the board as vice... Continue reading at Advertising Age

[ Advertising Age | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stock price #vice chairman #magazine media #tv guide #conde nast #fairchild publications #online competitors


Can children's books help build a better world?

Author SF Said on how almost all the world’s problems come down to ‘us and them’ – and how children’s books can knock down the barriers Do you believe it’s the books we read when we are young that have the deepest impact? Let us know by emailing [email protected] or on Twitter... Continue reading at The Guardian

[ The Guardian | 2015-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ll add #jella lepman #pippi longstocking #terrorist attacks #twitter @gdnchildrensbks


Self-publishing platform Pronoun launches

Pronoun, a new self-publishing platform backed by venture capitalist firms, has launched today (24th September). Formed in May, the platform brings together the "technology, data, and expertise" developed by multimedia publishing platform, Vook; data and analytics platform, Booklr; and... Continue reading at The Bookseller

[ The Bookseller | 2015-09-29 00:00:00 UTC ]
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Nexstar Attempts to Disrupt Meredith Deal with Bid for Media General

Proposal outlines a plan to create a ‘pure-play’ broadcast company, without ‘significant exposure to publishing.’ The post Nexstar Attempts to Disrupt Meredith Deal with Bid for Media General appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media general


Nexstar Makes Unsolicited $4.1 Billion Offer for Media General

Not so fast, Meredith Corp. Three weeks after the magazine publisher and TV station owner Media General Inc. announced  a $2.4 billion merger, Nexstar Broadcasting Group Inc. has swooped in with an unsolicited offer for Media General. Nexstar's proposal sweetens the deal for Media General... Continue reading at AdWeek

[ AdWeek | 2015-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #family circle #print publications #berkshire hathaway #lin media


A manifesto for a digital book platform

"The future of the book business will certainly be unveiled on a digital platform." Even as some believe that ebooks' progress has been staggered by a retreat to print, Trajectory c.e.o. and co-founder Jim Bryant is undaunted in his vision for the primacy of "relevancy and discovery" inherent in... Continue reading at The Bookseller

[ The Bookseller | 2015-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business #digital platform


Jeremy Tarcher dies at 83; maverick publisher of New Age bestsellers

In the early 1960s Jeremy Tarcher packaged book deals for celebrities, which resulted in such comical titles as "Phyllis Diller's Housekeeping Hints" and Johnny Carson's "Happiness Is a Dry Martini." Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-09-25 00:00:00 UTC ]
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How the Harry Potter brand is pitching itself to Gen Z

Gen Z may have missed “Pottermania” at its peak, but J.K. Rowling and her “Potterheads” are making sure they do their bit to keep the magic of Harry Potter alive. Yesterday saw the new Pottermore -- Rowling’s digital entertainment, news and e-commerce company devoted to the Harry Potter books... Continue reading at Digiday

[ Digiday | 2015-09-23 00:00:00 UTC ]
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Crowdfunding Journalism to Confront the Media Industry's 'Huge Problem'

There’s a huge problem at the moment in journalism and the publishing industry, which is that no journalism or media company has figured out how to actually fund their content in this new age of the Internet. The big reason is that newspape ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media industry #huge problem #publishing industry #media company #big reason


Hearst Invests $21 Million in Pop-Culture Network Complex Media

Hearst has made another bet on an emerging pop-culture brand, investing $21 million in Complex Media, a digital-media company that operates websites devoted to music, fashion, food and movies.Hearst, the publisher of Cosmopolitan and Esquire magazines, last year acquired a 25% stake in... Continue reading at Advertising Age

[ Advertising Age | 2015-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #statement tuesday #media companies #strong brands #cable networks


Why Marketers Shouldn't Get Overexcited About Virtual Reality as a Branding Tool

Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek

[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #financial services #programmatic buying #adweek magazine


Axel Springer sells off Russian media assets to comply with new law

German publisher joins other media companies faced by 20% ownership limitThe German media group Axel Springer has sold off its media assets in Russia to Artcom Media, a division of the Russian-based publishing group ACMG run by Alexander Fedotov. The assets include the Russian editions of Forbes... Continue reading at The Guardian

[ The Guardian | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media assets


The Spanish Bookstage: A New Platform for Spanish Rights

Exclusive: Two Barcelona literary agents launch The Spanish Bookstage, a new online rights and licensing platform for Spanish-language book titles. The post The Spanish Bookstage: A New Platform for Spanish Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-16 00:00:00 UTC ]
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How Bloomberg Media Plans to Win in the Crowded Events Business

Publishers are jumping into events as a way to generate a new source of revenue as traditional advertising becomes harder to come by. But inevitably, as more players pile into this space, it becomes harder to stand out. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-15 00:00:00 UTC ]
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NYT and WSJ agree on platforms: ‘They have an interest in seeing us survive’

Publishers welcome their new platform overlords. Twitter, Google, Facebook, Apple and Snapchat are all suddenly in the market for more publisher content. That means more competition, which publishers say puts them in the drivers seat. "There’s competition among the big distributors for content,”... Continue reading at Digiday

[ Digiday | 2015-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher content