Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms

David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz explained on this week's episode of the Digiday Podcast. "When Facebook is the primary content delivery system, are you going to be able to thrive as a distinctive publisher," he said. The post Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
News tagged with: #platforms appeared #digiday podcast #atlas obscura #dating back

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City and Regional Publisher SagaCity Media Acquires Sarasota Magazine

The deal, which includes five titles, marks the Portland, Oregon-based publisher’s entry into the East Coast market. The post City and Regional Publisher SagaCity Media Acquires Sarasota Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post city


I went on a week-long social media diet, and here's what happened

A study of Danish Facebook users published this month found foregoing Facebook for a week increased "life satisfaction" among participants. We went on our own seven-day social media diet to test the theory for ourselves. Continue reading at Stuff

[ Stuff | 2015-11-26 00:00:00 UTC ]
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A manifesto for cookbooks in a digital age

Print cookbooks "aren’t searchable, they take up lots of space, they can’t easily be wiped clean, and they are not easy to share with others," writes Matthew Cockerill. Continue reading at The Bookseller

[ The Bookseller | 2015-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age


Does Your News Media Company Really Know What “Audience” Means?

As we know in the publishing business, audience is key. We sell more advertising because of it, we beat our chests when we reach a certain number, and we believe what we are doing is ultimately for “our audience.”   Looking a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business


Pearson’s Big Paydays Defy the Odds Against Print Media

It has been tough sledding for print media. More than 150 newspapers have closed or converted to digital-only offerings in the last two years. Recently the magazine giants Condé Nast and Time Inc. have both cut employees and closed magazin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print media


Is mobile making media all the same?

As phones grow to become an overwhelming majority of traffic, content has become increasingly aimed at playing the numbers gameThe internet was meant to be an amazing engine for invention and diversification in media. With the barriers to entry toppling, anybody could become a publisher, and,... Continue reading at The Guardian

[ The Guardian | 2015-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #overwhelming majority #arianna huffington #small fortune


In the age of Corbyn, is the time right for another Road to Wigan Pier?

It’s no surprise that the Left Book Club is being relaunched now, with the imprimatur of the Labour leader and Ken Livingstone. It began in the anxious 1930s, a decade that has all too many parallels with the current oneAiming to “set the agenda for a new age of political debate”, the Left Book... Continue reading at The Guardian

[ The Guardian | 2015-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original form


Niche Media Holdings Rebrands as GreenGale Publishing

Along with new corporate name comes an executive reorg for the city and regional publisher. The post Niche Media Holdings Rebrands as GreenGale Publishing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regional publisher


David Almond Wins Guardian Children’s Fiction Prize 2015

The winner of the Guardian Children’s Fiction Prize 2015 is David Almond for 'A Song for Ella Grey.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guardian children #david almond #ella grey


What’s next for Coke’s branded content site, ‘Journey’

Coke's Journey, the brand publishing site that replaced the brand's corporate site three years ago, is now in 18 markets. Doug Busk, who heads social communications there, wants to make that 36 by next year. And he's feeling the pinch other publishers are too: Decreased Facebook reach has pushed... Continue reading at Digiday

[ Digiday | 2015-11-16 00:00:00 UTC ]
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Nasty Gal, Nars and Others Climb Among Young Women's Top Brands

What brands do young women want? Apparently a pretty steady mix, according to the third annual survey on the subject by Teen Vogue and Goldman Sachs.In a new survey of over a thousand Teen Vogue readers aged 13 to 29, gauging factors including awareness and favorability, the top 20 brands were... Continue reading at Advertising Age

[ Advertising Age | 2015-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #urban outfitters #steve madden #marc jacobs #conde nast


My Job In 5: David Cox, digital products director, Taylor & Francis

Describe your role I lead the global digital products team across books and journals at Taylor & Francis. The work of the team ranges from delivering the extensive roadmap for our journals platform, which contains millions of articles, through to managing the relaunch of our video-based... Continue reading at The Bookseller

[ The Bookseller | 2015-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taylor francis


This Is What David Remnick Is Up To On The Weekend

The New Yorker editor on how he spends his (precious little) time off.David Remnick is the editor-in-chief of The New Yorker magazine, as well as host of its newly launched radio show and podcast, The New Yorker Radio Hour. Remnick began his reporting career at the Washington Post in 1982, later... Continue reading at Fast Company

[ Fast Company | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david remnick #yorker editor


Facebook's Virtual Reality-Style Ads Are Here With Big Brands on Board

If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek

[ AdWeek | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #360-degree videos #small step #oculus rift #company revealed


Is This the “Golden Age” for Canadian Picture Books?

Trade journal Quill and Quire conducted a round-table discussion to ask: “Are we in a golden age of Canadian picture books?” The post Is This the “Golden Age” for Canadian Picture Books? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-11-11 00:00:00 UTC ]
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Bastei Lübbe Targets Millennials With New Mobile Platform

In 2016, German publisher Bastei Lübbe will launch Oolipo, a streaming platform that aims to attract millennials with serialized digital content. The post Bastei Lübbe Targets Millennials With New Mobile Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile platform


Magazines On-the-Go: MPA Summit Examines Mobile Media

Mobile Matters conference brings together magazine media leaders at Hearst Tower. The post Magazines On-the-Go: MPA Summit Examines Mobile Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst tower


Louisiana Booksellers Challenge Online Age-Verification Law

Garden District Book Shop, Octavia Books, and the ABA are among the plaintiffs in a First Amendment suit leveled at a Louisiana law requiring websites to verify the age of Internet users, or face a $10,000 fine. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #internet users


AIM Media Indiana Announces Acquisition of Publishing and Commercial Printing Assets from Home News Enterprises

AIM Media Indiana, LLC  announced today that is has acquired the print and online newspaper publishing assets and the commercial printing assets from Home News Enterprises, LLC (“HNE”) of Columbus, Indiana, according to John ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
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“Politics is Distinct from Publishing,” says Saudi Publishers Association

As new members of the IPA, the Arab Publishers Association wants to emphasize that they are an independent, professional, non-governmental organization. The post “Politics is Distinct from Publishing,” says Saudi Publishers Association appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post politics