Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms

David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz explained on this week's episode of the Digiday Podcast. "When Facebook is the primary content delivery system, are you going to be able to thrive as a distinctive publisher," he said. The post Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
News tagged with: #platforms appeared #digiday podcast #atlas obscura #dating back

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Saunders hired to manage Enid Blyton brand

Hachette Children’s Group (HCG) has appointed Etta Saunders to the newly-created role of global brand manager to take prime responsibility for the Enid Blyton brand. Starting on 23rd November 2015, Etta will be working closely with the licensing and publishing teams to maximise opportunities... Continue reading at The Bookseller

[ The Bookseller | 2015-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette children #group hcg #newly-created role #working closely #publishing teams #clare somerville


Australian Lit Mag “Writer’s Edit” Launches Books, Builds Careers

Writer's Edit, a Sydney-based literary magazine, has branched into books and is winning industry accolades and launching new careers. The post Australian Lit Mag “Writer’s Edit” Launches Books, Builds Careers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-30 00:00:00 UTC ]
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Audible releases Halloween story starring David Tennant

Audible has commissioned a dramatization of Carmilla, a 19th century gothic vampire novella by J. Sheridan Le Fanu, starring David Tennant and Rose Leslie. The story, first published in 1872, pre-dates Bram Stoker’s Dracula by over two decades. The story is about 18-year old Laura (played by... Continue reading at The Bookseller

[ The Bookseller | 2015-10-28 00:00:00 UTC ]
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David Remnick: ‘We are too complicated to just be called serious’

New Yorker editor on the magazine’s magic formula, a new weekly radio show – and caution over Facebook contentDavid Remnick is meant to be talking about the New Yorker’s weekly radio show, which launched this weekend. Yet his answer to my opening gambit, asking why the venerable weekly is going... Continue reading at The Guardian

[ The Guardian | 2015-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #yorker editor #david remnick #magic formula #opening gambit #venerable weekly #economic impact #willie sutton #robbed banks #huge numbers


2015’s Best Viral Marketing Campaigns in German Media

The fifth annual Virenschleuderpreis, organized by Leander Wattig and the Frankfurt Book Fair, honored five viral marketing campaigns in German media. The post 2015’s Best Viral Marketing Campaigns in German Media appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german media


How News Outlet The Canary Aims to 'Diversify Media'

New media outlet The Canary is seeking to provide a counterpoint to mainstream journalism by creating a publishing platform for writers that pays its staff from the bottom up.   Kerry-anne Mendoza, editor-in-chief of The Canary, is cal ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news outlet #publishing platform


Canongate acquires David Lynch book

Canongate Books has acquired Life & Work, a collaboration between director David Lynch and journalist Kristine McKenna. Continue reading at The Bookseller

[ The Bookseller | 2015-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canongate books


Active Interest Media Acquires August Home Publishing

With transaction, AIM adds a sixth division called Creative Home Arts. The post Active Interest Media Acquires August Home Publishing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-19 00:00:00 UTC ]
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Springer Nature Introduces New Brand to Frankfurt

The result of a merger, Springer Nature is a global powerhouse in STM and academic publishing. The new brand was on display at the 2015 Frankfurt Book Fair. The post Springer Nature Introduces New Brand to Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frankfurt appeared #springer nature #academic publishing


Perseus, R.R. Donnelley Team Up to Create Global Metadata Platform

Perseus's BookMap unit will manage publishers' metadata, while R.R. Donnelley's Harvest platform will optimize it and send it on to retailers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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Brands and Fans Flock to Biggest New York Comic Con Yet

This year's New York Comic Con featured more fans--a record 169,000 tickets were sold--more programming space, more corporate branding and more emphasis on diversity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
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The Importance of Licensing: Children’s Brands and Books

Randy Petway of Publishing Technology previews his talk at the Frankfurt Book Fair about licensing children's books and media properties. The post The Importance of Licensing: Children’s Brands and Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books appeared #media properties


Announcing the FutureBook Awards' Platform of the Year honour

The FutureBook Awards stand for innovation and achievement They are a reflection of what publishers are working on today but also a foretaste of tomorrow’s publishing. Continue reading at The Bookseller

[ The Bookseller | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook awards #year honour


Social Media Could Inspire Horrors—Or Maybe Superpowers

In the new 'Geek's Guide to the Galaxy' podcast author David Wong discusses his latest book and its focus on the dark side of social networks. The post Social Media Could Inspire Horrors—Or Maybe Superpowers appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dark side #social networks


David Swail Named Interim Director of CPC

After the passing of its executive director Jackie Hushion, industry association Canadian Publishers' Council, has appointed David Swail as executive director on an interim basis, effective immediately. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interim basis #effective immediately


Medium overhauls its collaborative publishing platform

Medium's management unveiled a radically redesigned publishing platform on Thursday including a host of new formatting and production features. These new writing tools include the ability to include Twitter-style @-mentions, additional text formatt... Continue reading at Engadget

[ Engadget | 2015-10-09 00:00:00 UTC ]
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Media embraces Super Thursday

Super Thursday and Books Are My Bag celebrations today (8th October) have attracted widespread media coverage from the BBC, Sky and national newspapers. Continue reading at The Bookseller

[ The Bookseller | 2015-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #super thursday #national newspapers


TV Guide Magazine is sold for the third time in less than 10 years to NTVB Media

TV Guide Magazine, once the unrivaled bible for television fans and a powerhouse in the publishing business, has been sold for the third time in less than 10 years. NTVB Media, the Troy, Mich., publisher of the TV listings books Channel Guide and TV Weekly, will announce Wednesday that it has... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #announce wednesday


World Digital Media Awards Winners Inspire Emotion, Awe

The awards were presented tonight at the start of the annual get-together after the first day of the World Publishing Expo in Hamburg.   Here is a look at the full list of this year's winners and what made their entries special and succ ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full list


Magnifying the Power of the Brand

[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be. The post Magnifying the Power of the Brand appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand appeared #sponsored content #long time #magazine publishers