Arthur Frommer takes brand back from Google, will keep guidebooks going

The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats, as well as maintaining the Frommers.com website. This comes after Google acquired the brand from publisher Wiley in 2012, followed by Skift.com's revelation last month that it apparently intended to shut production of the books down. We're told by a Google spokesperson (check after the break for the full statement) that it has integrated the content it acquired from Frommer's and Wiley into its products including Google+ Local, that it has transferred ownership back to the founder and that it will continue licensing content from him. Why things took this circuitous route right back to the man who started it all back in 1957 is unknown and terms of the agreement were not disclosed, but we're sure fans of the budget travel how-tos are happy to see Frommer's keep going. [Image credit: Frommer's, Facebook]Filed under: GoogleCommentsVia: SkiftSource: Associated Press Continue reading at 'Engadget'

[ Engadget | 2013-04-04 00:00:00 UTC ]
News tagged with: #continue publishing #print formats #full statement #image credit

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Google Expands AMP in Search Results as Retailers Join Push for Faster Mobile Web

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[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Trusted Media Brands Cuts Children’s Book Publisher

Thirty-one employees face layoffs, though magazine brands not affected. The post Trusted Media Brands Cuts Children’s Book Publisher appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-29 00:00:00 UTC ]
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Best of the week: Live video is taking the conventions by storm

The conventions weren't just live, they were virtual. ABC News, CNN and The Huffington Post all published VR and 360-degree videos to give viewers a more immersive snapshot. Also on the topic of video, Insider editor-in-chief Nicholas Carlson joined us on this week’s episode of the Digiday... Continue reading at Digiday

[ Digiday | 2016-07-29 00:00:00 UTC ]
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Manga at Comic-Con 2016: Pokemon, Titans, Sci-Fi Take Charge

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[ Publishers Weekly | 2016-07-28 00:00:00 UTC ]
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Hawkins' unstoppable Train steams back into number one

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[ The Bookseller | 2016-07-27 00:00:00 UTC ]
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With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

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[ AdWeek | 2016-07-21 00:00:00 UTC ]
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The Washington Post Takes Matters Into Its Own Hands, Creates Newsletter Platform

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[ Advertising Age | 2016-07-20 00:00:00 UTC ]
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Nick Clegg memoir pushed back for Brexit analysis

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[ The Bookseller | 2016-07-19 00:00:00 UTC ]
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Live video takes center stage at the presidential conventions

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[ Digiday | 2016-07-19 00:00:00 UTC ]
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[ The Bookseller | 2016-07-19 00:00:00 UTC ]
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[ The Bookseller | 2016-07-19 00:00:00 UTC ]
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[ Publishing Perspectives | 2016-07-15 00:00:00 UTC ]
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Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

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[ AdWeek | 2016-07-15 00:00:00 UTC ]
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[ AdWeek | 2016-07-14 00:00:00 UTC ]
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[ Publishers Weekly | 2016-07-14 00:00:00 UTC ]
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New Pokémon Game Takes Bookstores By Storm

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[ Publishers Weekly | 2016-07-13 00:00:00 UTC ]
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Car Throttle finds auto brands love live video

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[ Digiday | 2016-07-13 00:00:00 UTC ]
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[ Advertising Age | 2016-07-13 00:00:00 UTC ]
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Time Inc. Names New President of Brands, CCO to Drive 'Historic Transformation'

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Jessica Kingsley takes on Vala Publishing's list

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[ The Bookseller | 2016-07-12 00:00:00 UTC ]
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