Arthur Frommer takes brand back from Google, will keep guidebooks going

The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats, as well as maintaining the Frommers.com website. This comes after Google acquired the brand from publisher Wiley in 2012, followed by Skift.com's revelation last month that it apparently intended to shut production of the books down. We're told by a Google spokesperson (check after the break for the full statement) that it has integrated the content it acquired from Frommer's and Wiley into its products including Google+ Local, that it has transferred ownership back to the founder and that it will continue licensing content from him. Why things took this circuitous route right back to the man who started it all back in 1957 is unknown and terms of the agreement were not disclosed, but we're sure fans of the budget travel how-tos are happy to see Frommer's keep going. [Image credit: Frommer's, Facebook]Filed under: GoogleCommentsVia: SkiftSource: Associated Press Continue reading at 'Engadget'

[ Engadget | 2013-04-04 00:00:00 UTC ]
News tagged with: #continue publishing #print formats #full statement #image credit

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One-Time Lad Mag FHM Is Back! But Only Online, and Aiming a Little Higher

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[ Advertising Age | 2016-10-18 00:00:00 UTC ]
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Guadalajara’s Book Fair Takes Wide-Angle Latin American Focus

Latin America is guest region of honor at this year’s Guadalajara Book Fair. Along with 650 writers from 44 countries, the fair will host a rights exchange program. The post Guadalajara’s Book Fair Takes Wide-Angle Latin American Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-14 00:00:00 UTC ]
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Publishers are pleasantly surprised by Google AMP traffic

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[ Digiday | 2016-10-14 00:00:00 UTC ]
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Best Life Magazine Finds a Second Life as a Digital Brand

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[ AdWeek | 2016-10-13 00:00:00 UTC ]
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Digital Publishers Come Together as Group Nine Media, Backed by $100 Million From Discovery

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[ Advertising Age | 2016-10-13 00:00:00 UTC ]
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Brands and publishers turn to actors and comedians to give chatbots personality

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[ Digiday | 2016-10-12 00:00:00 UTC ]
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Esquire Brings Back Satirical Magazine SPY to Make You Laugh, Not Cry, Over the Election

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Russell Brand to publish guide to addiction with Bluebird

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Monthly E-Ranking: The Girl on the Train steams back into the top spot, but I See You has it in its sights

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[ The Bookseller | 2016-10-08 00:00:00 UTC ]
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[ Advertising Age | 2016-10-06 00:00:00 UTC ]
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[ The Bookseller | 2016-10-04 00:00:00 UTC ]
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Google swallows 11,000 novels to improve AI's conversation

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In the land of brands

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A Leader in Canadian Writing Takes Stock of Self-Publishing

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