The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats, as well as maintaining the Frommers.com website. This comes after Google acquired the brand from publisher Wiley in 2012, followed by Skift.com's revelation last month that it apparently intended to shut production of the books down. We're told by a Google spokesperson (check after the break for the full statement) that it has integrated the content it acquired from Frommer's and Wiley into its products including Google+ Local, that it has transferred ownership back to the founder and that it will continue licensing content from him. Why things took this circuitous route right back to the man who started it all back in 1957 is unknown and terms of the agreement were not disclosed, but we're sure fans of the budget travel how-tos are happy to see Frommer's keep going. [Image credit: Frommer's, Facebook]Filed under: GoogleCommentsVia: SkiftSource: Associated Press Continue reading at 'Engadget'
[ Engadget | 2013-04-04 00:00:00 UTC ]
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After years of sales declines in the U.K., the London Book Fair opened Tuesday with U.K. sales on the rise. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
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In October, the New York Times launched its first immersive virtual reality (VR) application, creating an engaging new kind of journalism that suddenly, jarringly, placed viewers alongside the children displaced by Syria’s civil war. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Japanese manga publisher Kadokawa has taken a 51% stake in Hachette's manga imprint. Kodakawa plans to turn the imprint into Yen Press LLC, a joint venture between the two publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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According to Google, 20 percent of people in the USA will experience a disability at some point in their life. Let's think about this for a moment -- that is one in five people. In other words, people with disabilities are a significant part of the population. While there are many laws on the... Continue reading at Betanews
[ Betanews | 2016-04-11 00:00:00 UTC ]
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Facebook has long prohibited publishers, celebrities and influencers from taking advantage of its vast platform to post branded content on their pages, unless it was part of a paid ad campaign on Facebook. As the rules said:"Advertising on Pages: Third-party advertisements on Pages are... Continue reading at Advertising Age
[ Advertising Age | 2016-04-08 00:00:00 UTC ]
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Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
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Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
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The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company,... Continue reading at The Bookseller
[ The Bookseller | 2016-04-07 00:00:00 UTC ]
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A modern storytelling strategy, aimed at being relevant, authentic, and contextual, isn't all that different for publishers. The post What Verizon Learned From a Pivot to Brand Journalism appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-07 00:00:00 UTC ]
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Writers David Mitchell, Ali Smith, Cathy Cassidy, Nick Hornby and David Nicholls are among the top names who have signed an open letter supporting the occupiers of Carnegie Library and condemning the proposed changes to the Lambeth library service. Continue reading at The Bookseller
[ The Bookseller | 2016-04-07 00:00:00 UTC ]
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Vice and National Geographic lead the way. The post Magazine Brands Well-Represented Among Webby Awards Finalists appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-05 00:00:00 UTC ]
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Kik has launched its own chatbot shop, further opening the floodgates to users who want to engage with messaging apps from brands and publishers arriving on the Canadian messaging platform. Starting today, Kik's Bot Shop will begin allowing users to download bots for entertainment, customer... Continue reading at AdWeek
[ AdWeek | 2016-04-05 00:00:00 UTC ]
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Lawyers tell PW it is likely the court simply did not get to the case, and will be relisted for a future conference. The court's next scheduled conference is April 15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-04 00:00:00 UTC ]
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Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence. One night about a year ago, having grown tired of waiting for a phone operator to change his flight, he turned to the airline's mobile app—only to... Continue reading at AdWeek
[ AdWeek | 2016-04-04 00:00:00 UTC ]
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Calls for increased diversity and inclusivity were the focus of poet Claudia Rankine's AWP keynote presentation as well as many panels and conversations throughout the conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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Manga is a hit-driven market, and new titles from the Tokyo Ghoul, One-Punch Man, and Attack on Titan properties are pushing a sales rebound in the category. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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The annual AWP conference opened Thursday at the L.A. Convention Center with nearly 11,000 attendees and a record number of exhibitors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek
[ AdWeek | 2016-03-31 00:00:00 UTC ]
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Written by Google Executive Chairman/ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg, "How Google Works" currently averages 4.5 out of 5 stars on Amazon from over 320 people (see reviews). List price is $30.00, but with the current 44% discount it can be purchased for $16.85... Continue reading at PC World
[ PC World | 2016-03-30 00:00:00 UTC ]
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