Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Samsung has added a new medication tracking feature to its Health app and it's expected to launch in the US when the app updates later this week. Using the new feature, you can set up alerts to remind yourself when to take medications and get reminders for when to request refills from your... Continue reading at Engadget
[ Engadget | 2023-12-20 17:40:53 UTC ]
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If you’re looking to pick up a last minute gift for your book-loving friend, you’re in luck. Amazon’s selling the Kindle Scribe for $269.99, which is a savings of $70. Not only can you store all of your favorite books on this device, but you can also mark up documents, make handwritten... Continue reading at PC World
[ PC World | 2023-12-20 14:53:12 UTC ]
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In talking about my debut story collection, House Gone Quiet, with friends and family, I’ve often found myself pitching the merits of the short story form itself. Due to habit or book marketing or a lack of exposure, it’s simply the case that most fiction readers who enter a bookstore are... Continue reading at Electric Literature
[ Electric Literature | 2023-12-19 12:00:00 UTC ]
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On Dec. 12, California Poet Laureate Lee Herrick talks about life on the road at the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-12-12 20:24:33 UTC ]
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There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday
[ Digiday | 2023-12-11 05:01:00 UTC ]
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In a 31-page filing, Amazon claims the FTC ignores “the facially procompetitive” effects of the company's conduct, and urges a federal court to dismiss the case. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-11 05:00:00 UTC ]
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Small- and medium-sized publishers make up 50.1 percent of the Italian book market, reports AIE at today's Più Libri Più Liberi opening. The post Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-06 19:33:32 UTC ]
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Independent book publisher Alberto Bisi brings his meticulous '21lettere' approach to the States, opening his new 26Letters. The post Opening in the States: Italy’s 21lettere Expands With 26Letters appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-05 23:40:01 UTC ]
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The universal chat app Beeper just got a lot more, well, universal. The company just unveiled the Beeper Mini app, which makes the bold claim to bring true iMessage support to Android devices. Even bolder? It seems to actually work, according to users who have tried it. This isn’t done in a... Continue reading at Engadget
[ Engadget | 2023-12-05 17:22:50 UTC ]
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Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
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A Moncton comic book shop is selling one of the most valuable issues of Spider-Man comics out there. The Comic Hunter in Moncton is looking for $60,000 for a copy of Amazing Fantasy #15. Continue reading at CBC
[ CBC | 2023-12-03 21:53:26 UTC ]
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Cyber Monday may have come and gone, but quite a few of the deals are still live. We're also seeing new discounts and bundles pop up that weren't previously listed. If you didn't get everything you need during the frenzy of Black Friday sales, you can still save on Amazon Echos, Dyson vacs,... Continue reading at Engadget
[ Engadget | 2023-12-01 16:43:49 UTC ]
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YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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Amazon Web Services (AWS) just kicked off its Las Vegas-based re:Invent conference with a stream of announcements, most of which involve the year’s most popular technology, AI. These news items, taken as a whole, give us a sneak peek at the company’s long-term goals for... Continue reading at Engadget
[ Engadget | 2023-11-28 20:00:28 UTC ]
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As Cyber Monday begins to wind down, nearly all of the deals are still live on Amazon, so if you've had other stuff going on, you still have time to shop Echos, Kindles, Fire TV sticks and more at a discount. Amazon seems to reserve its best deals for three events: its... Continue reading at Engadget
[ Engadget | 2023-11-27 22:18:55 UTC ]
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Cyber Monday is finally here, and even though many of the best Black Friday deals have carried over into today, it's still worth checking online sales to see if you want to pick up anything while prices are down. Whether you dropped some money on new tech a few days ago... Continue reading at Engadget
[ Engadget | 2023-11-27 15:25:39 UTC ]
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With Cyber Monday deals have come big savings on all things Amazon. If you’ve been looking to get a new Echo speaker for your home office or pick up a Kindle as a holiday gift, now’s a great time to shop for all of Amazon’s gadgets and gear. For 2023, we’re seeing a new... Continue reading at Engadget
[ Engadget | 2023-11-27 14:45:32 UTC ]
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Amazon's Kindles make it easier to access all your favorite books. They're on sale right now. Continue reading at Wired
[ Wired | 2023-11-27 08:00:30 UTC ]
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The 37th iteration of the Guadalajara International Book Fair opens with IPA's Karine Pansa flagging world publishing's challenges. The post IPA’s Karine Pansa Opens Guadalajara: ‘A Union of Cultures to Build’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-26 16:46:54 UTC ]
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Cyber Monday is right around the corner and this year, much like year's past, we're seeing plenty of Black Friday deals bleed into the new week. If you didn't get the chance to shop on Friday, there's still time to snag a few good deals on all kinds of tech, including... Continue reading at Engadget
[ Engadget | 2023-11-26 14:00:25 UTC ]
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