Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
News tagged with:
#living rooms
#media partners
#ad campaigns
#share data
#ad business
#growing rapidly
#e-commerce site
#$3 billion
This year’s regional bookseller shows were upbeat and exciting gatherings, where both traditional and nontraditional booksellers networked, met authors, and discovered the hottest new releases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookseller
Total sales at Amazon increased 13%, to $143.1 billion, in the third quarter ended September 30, 2023, over the comparable period in 2022, and operating income jumped to $11.2 billion, from $2.5 billion in the third quarter 2022. Online sales rose 7%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales rise
#total sales
Sales were up 11% and profits increased 8% in the first half of the U.K.-based publisher's fiscal year. Sales in the U.S. were about $76 million, accounting for 46% of total revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-26 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#-based publisher
#fiscal year
#total revenue
#trade publishing
Seeing untold promise in new technology, he was a prime mover in the creation of the cable industry, helping to transform Time Warner Cable into a giant in the field. Continue reading at The New York Times
[ The New York Times | 2023-10-19 20:03:36 UTC ]
More news stories like this | News stories tagged with:
#visionary executive
#cable tv
#prime mover
#time warner
Three organisations argue that more transparency is needed after research found AI models have been trained using pirated works by authors such as Zadie Smith and Stephen KingThree major European publishing trade bodies have urged the EU to “act now” on transparency over artificial intelligence... Continue reading at The Guardian
[ The Guardian | 2023-10-19 13:53:46 UTC ]
More news stories like this | News stories tagged with:
#generative ai
#zadie smith
#artificial intelligence
#book chain
#largest book
#european publishing
In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#broader effort
#publishers including
The awards partnership between Penguin Random House and We Need Diverse Books will award $60,000 in scholarships. Continue reading at Book Riot
[ Book Riot | 2023-10-18 18:22:57 UTC ]
More news stories like this | News stories tagged with:
#diverse books
#penguin random house
#random house
This letter was originally published by ArabLit. The shocking and tragic events that began on October 7th and are ongoing today have had repercussions all over the globe, including within the publishing world. Award-winning Palestinian author Adania Shibli, who was a finalist for the 2020... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-17 09:05:58 UTC ]
More news stories like this | News stories tagged with:
#open letter
#adania shibli
#originally published
#publishing world
#national book award
Scholastic said that it created its new "Share Every Story, Celebrate Every Voice" offering as a way to protect librarians and school officials dealing with restrictive new state laws and policies, but critics say that the program invites censorship. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-17 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#scholastic
After an award ceremony for a Palestinian author at the Frankfurt Book Fair was canceled, more than 600 literary figures have signed an open letter denouncing the decision. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-16 09:00:16 UTC ]
More news stories like this | News stories tagged with:
#palestinian author
#award ceremony
#frankfurt book fair
Istanbul's accomplished literary agent Nermin Mollaoğlu is opening a new press in London with Tasja Dorkofikis and Geraldine D'Amico. The post Frankfurt-Bound Nermin Mollaoğlu Opens a Press in the UK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-12 20:29:08 UTC ]
More news stories like this | News stories tagged with:
#uk appeared
#literary agent
Amazon's second Prime Day sale event for 2023 kicked off in the wee hours this morning, and it's turning out to be a great opportunity to shop for your holiday gifts early — or get something for yourself. And if you missed out on any of the deals from Prime Day in July,... Continue reading at Engadget
[ Engadget | 2023-10-11 00:21:03 UTC ]
More news stories like this | News stories tagged with:
#tracks accurately
#glides smoothly
#important ratings
#nintendo switch
#full-sized adapter
#well-built gamepad
#works immediately
#positive review
#crucial mx500
#yahoo life
#ebooks
#kindle
Amazon’s Prime Day sale is happening once again on October 10 and 11, and as always, you’ll need to be a Prime member to partake of the deals. Prime is Amazon’s $139-per-year service that provides two-day shipping on all orders, as well as a ton of extras like the Kindle lending library... Continue reading at PC World
[ PC World | 2023-10-10 16:04:22 UTC ]
More news stories like this | News stories tagged with:
#regular price
#puerto rico
#provide proof
#email address
#payment information
#trusted friends
#payment details
#foods purchases
#foods combined
#cancellation process
#consumer electronics
#online services
#kindle
Amazon's second Prime Day-like sale event is here, and if you're a Prime member, you could use it to get some of your holiday shopping done early. Arriving about three months after the main Prime Day in July, this year's "Prime Big Deal Days" has brought back some of the... Continue reading at Engadget
[ Engadget | 2023-10-10 13:43:42 UTC ]
More news stories like this | News stories tagged with:
#tracks accurately
#glides smoothly
#important ratings
#nintendo switch
#full-sized adapter
#well-built gamepad
#works immediately
#positive review
#significant discount
#vr headset
#crucial mx500
#yahoo life
#ebooks
#kindle
Penguin Random House UK has acquired Australia-based publisher Hardie Grant Publishing’s U.K. publishing business, which is comprised of Hardie Grant UK and Quadrille. The sale will have no direct impact on Hardie Grant North America's business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing business
#prh uk
#direct impact
#penguin random house
Amazon's second Prime-related event for 2023 is officially called Prime Big Deal Days and will happen October 10 and 11. This is the second year in a row for a fall-based, site-wide Amazon sale and we're already seeing discounts pop up. You'll need a Prime membership to... Continue reading at Engadget
[ Engadget | 2023-10-02 17:30:05 UTC ]
More news stories like this | News stories tagged with:
#65-inch models
#fire interface
#fire tvs
#good job
#voice remote
#yahoo life
#car experts
#$3-per-month price
#ebooks
#kindle
Sales on Amazon products continue to roll out ahead of the official start of October Prime Day on everything from Blink cameras to Kindle Scribes. The 16GB Kindle Scribe is back on sale for 22 percent off, dropping to $265 from $340. It mirrors a recent sale on the... Continue reading at Engadget
[ Engadget | 2023-10-02 14:01:15 UTC ]
More news stories like this | News stories tagged with:
#kindle scribe
#official start
#kindle scribes
#prime members
#kindle store
#premium pen
#buying advice
#follow @engadgetdeals
#kindle
Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
More news stories like this | News stories tagged with:
#canadian publisher
Amazon has taken some steps to stem the tide of books written with artificial intelligence, but another solution may already exist. Continue reading at Wired
[ Wired | 2023-09-28 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#artificial intelligence
#books written
"What took so long?" That was the prevailing sentiment among many industry members upon hearing the news that the FTC had filed an antitrust lawsuit against the nation's largest e-tailer and dominant bookseller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry members
#antitrust lawsuit