Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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An award-winning critic chronicles the rise of reality TV, a Virginia bill would ban book bans by school boards, and more news today in books. Continue reading at Book Riot
[ Book Riot | 2024-02-07 16:10:04 UTC ]
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Bologna Children's Book Fair and Bologna Book Plus will have a stand this year at the upcoming New Delhi World Book Fair. The post Trade Fair on Tour: Bologna Children’s Book Fair and Book Plus in India appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-06 21:31:48 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2024-02-06 05:01:00 UTC ]
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A strong holiday shopping season, an improved fulfillment operation, and cost cuts including an estimated 27,000 layoffs resulted in a $30 billion profit for Amazon in 2023 following a loss of $2.7 billion in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-02 05:00:00 UTC ]
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Simon & Schuster kicks off its centenary year with a curated selection of 100 books from its 100 years and special programming ahead. The post Simon & Schuster Opens Its 100th Anniversary Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-31 17:56:56 UTC ]
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A new report from Italy shows the value of its consumer book industry rose in 2023, despite a slight drop in overall unit sales. The post Frankfurt Guest of Honor Italy: Trade Book Sales Up in 2023 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-26 19:48:56 UTC ]
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The Bologna Licensing Trade Fair returns in April alongside the children's book fair, with awards and a focus on audiovisual content. The post Italy: Bologna Licensing Trade Fair Announces 17th Edition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-24 21:49:42 UTC ]
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Concerns raised about interference or censorship after documents showed writers were barred despite receiving enough nominationsA prestigious literary award for science fiction, which was hosted in China for the first time, has come under fire for excluding several authors from the 2023 awards,... Continue reading at The Guardian
[ The Guardian | 2024-01-24 15:53:48 UTC ]
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More titles, publishers, and services led to record revenue in 2023 at the digital marketing company, said CEO David Steinberger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-24 05:00:00 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Police said the passenger attempted to open a door, which can't be done at cruising altitude. He was restrained by Air Canada employees during the flight as part of their safety protocols and met with officers once the plane landed at Pearson International Airport shortly after 3 p.m. Continue reading at CBC
[ CBC | 2024-01-21 22:50:31 UTC ]
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A UK-US deal, the Open Road-owned Bloodhound in the UK is to see Dreamscape produce at five audiobooks from its list monthly. The post UK-US: Open Road’s Bloodhound Books in Audiobook Deal With Dreamscape appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-19 20:47:58 UTC ]
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Amazon-owned online audiobook and podcast service Audible is laying off about 5% of its workforce Continue reading at ABC News
[ ABC News | 2024-01-11 22:47:05 UTC ]
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Novelist Lauren Groff joins co-hosts Whitney Terrell and V.V. Ganeshananthan to discuss the new independent bookstore she and her husband are planning in Gainesville, Florida. The Lynx, which Groff aims to open this spring, will feature banned books, an act of resistance in a state where more... Continue reading at Literrary Hub
[ Literrary Hub | 2024-01-11 09:04:26 UTC ]
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If you’re looking for more ways to earn an income or diversify revenue streams, e-books are a great avenue. You don’t need to be an expert, either. With My AI eBook Creation Pro, you can create premium e-books in a matter of clicks without the writing or design expertise. Powered by... Continue reading at PC World
[ PC World | 2024-01-10 08:00:00 UTC ]
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Barnes & Noble followed up sales increases in 2022 with more gains in 2023 and CEO James Daunt said the bookseller is "entering a period of significant growth." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-10 05:00:00 UTC ]
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The 2024 Golden Globes represented a return to normalcy after a year dominated by strikes in the entertainment industry. Streamers continued to get recognition for their shows, with Netflix, Hulu and Max picking up a combined 12 television awards. Max (formerly HBO Max) won the most awards,... Continue reading at Engadget
[ Engadget | 2024-01-08 10:25:14 UTC ]
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Vignette Books is new online bookstore based in Austin, Tex., cofounded by a former employee at Book People. It has attracted an audience willing to gamble on buying used and vintage books based solely on their categories, without knowing exactly which title will arrive. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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