Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
News tagged with:
#living rooms
#media partners
#ad campaigns
#share data
#ad business
#growing rapidly
#e-commerce site
#$3 billion
Amazon Prime Day 2024 is coming soon, now's the time to start thinking about the things you’ll want to look for once the deals arrive. Everything from gadgets to clothes to household necessities will be on sale during the shopping event, and if you’re a Prime member, you’ll have access to all of... Continue reading at Engadget
[ Engadget | 2024-06-02 14:27:19 UTC ]
More news stories like this | News stories tagged with:
#started pushing
#safely bet
#echo speakers
#kindle e-readers
#record-low prices
#worth waiting
#black friday
#smart speaker
#dirt cheap
#microsd cards
#robot vacuums
#to-buy list
#gaming gear
#kindle
The digital media company TMB, formerly Trusted Media Brands, is on pace to generate nearly $200 million in revenue in its most recent fiscal year, which ends in June, according to chief executive Bonnie Kintzer. Though the company isn't sharing financial specifics, the... Continue reading at AdWeek
[ AdWeek | 2024-05-29 14:50:39 UTC ]
More news stories like this | News stories tagged with:
#$200 million
#company isn
#digital media
Apple and Google recently held events to showcase new products and services. From a deals perspective, that means some older iPads are hitting new low prices — we even spotted a few modest $30 and $50 discounts on brand new iPad Air and iPad Pro models. Google's latest smartphone, the Pixel 8a,... Continue reading at Engadget
[ Engadget | 2024-05-17 16:39:00 UTC ]
More news stories like this | News stories tagged with:
#tech deals
#all-time low
#kindle scribe
#buying advice
#follow @engadgetdeals
#kindle
Ebooks, paperbacks, and hardcover editions are deeply discounted through May 20. Continue reading at Wired
[ Wired | 2024-05-16 21:56:31 UTC ]
More news stories like this | News stories tagged with:
#hardcover editions
#hardcover
Google has updated some of its accessibility apps to add capabilities that will make them easier to use for people who need them. It has rolled out a new version of the Lookout app, which can read text and even lengthy documents out loud for people with low vision or blindness. The app can also... Continue reading at Engadget
[ Engadget | 2024-05-16 16:00:07 UTC ]
More news stories like this | News stories tagged with:
#developer conference
#photo book
Welcome to the shiny new version of Best of Book Riot! Who doesn’t love a glow-up? 💔 Nobel Prize-winning author ... Continue reading at Book Riot
[ Book Riot | 2024-05-15 15:31:13 UTC ]
More news stories like this | News stories tagged with:
#prize-winning author
#audiobook
Get some of the most popular hardcovers and paperbacks of the past two years on sale for 50% off today! Continue reading at Book Riot
[ Book Riot | 2024-05-15 15:04:14 UTC ]
More news stories like this | News stories tagged with:
#amazon book
#paperback
#hardcover
How many of these free audiobook sources have you tried, and which ones are your favorite? Continue reading at Book Riot
[ Book Riot | 2024-05-15 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#audiobook
The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
More news stories like this | News stories tagged with:
#times square
#cookbook
The 2024 British Book Awards had their big night at Grosvenor House in London, celebrating both book and trade award winners. The post British Book Awards: The 2024 Trade and Book Honors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-14 03:51:46 UTC ]
More news stories like this | News stories tagged with:
#big night
#grosvenor house
#british book
Emily Henry, Toni Morrison, J.R.R. Tolkien, Dr. Seuss and more books on sale for 50% off today! Continue reading at Book Riot
[ Book Riot | 2024-05-10 18:01:00 UTC ]
More news stories like this | News stories tagged with:
#emily henry
#toni morrison
#dr. seuss
The inaugural Amazon Book Sale will run May 15–20 and feature deep discounts on thousands of books, including 50% off print bestsellers. The e-retailer is touting the event as "The Book Sale of Your Dreams." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#print bestsellers
#book sale
#amazon book
Amazon’s entry-level 16GB Kindle is on sale for $80, which is a discount of 20 percent. This is the latest iteration of the standard ereader, dating back to 2022. Amazon doesn’t do too many Kindle hardware updates, so we don’t know if this sale precludes a forthcoming refresh. The sale covers... Continue reading at Engadget
[ Engadget | 2024-05-06 17:12:07 UTC ]
More news stories like this | News stories tagged with:
#good reason
#font size
#follow @engadgetdeals
#kindle
The winning authors will share a cash award of $20,000, and the winning publishers will share a grant for $30,000 to support “the immediate open access publication of at least two new books.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#winning authors
#book award