Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Comic book store owners share their advice on how to open a comic book store — and how to keep it in business! Continue reading at Book Riot
[ Book Riot | 2023-09-26 10:35:00 UTC ]
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The 24th edition of Kenya's Nairobi International Book Fair this year adds a 'Rights Café' for business meetings and networking. The post Nairobi International Book Fair Introduces Rights Trading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-25 21:32:51 UTC ]
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Lower trade book sales and costs associated with the creation of its new School Reading Events business resulted in an operating loss in the quarter at Scholastic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-24 04:00:00 UTC ]
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Authors have entered a war over words with OpenAI for using their books as ‘training’ feedstockBattles between human and artificial intelligence are no longer science fiction. The strikes in Hollywood led by the united guilds of actors and screenwriters have a common, intangible enemy: the... Continue reading at The Guardian
[ The Guardian | 2023-09-23 15:03:31 UTC ]
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No, the sale hasn't started yet. Amazon's second Prime-related event for 2023 is officially called Prime Big Deal Days and will happen October 10 and 11. This is the second year for a fall-based, site-wide Amazon sale and we're already seeing discounts pop up. You'll need a Prime membership to... Continue reading at Engadget
[ Engadget | 2023-09-22 16:30:31 UTC ]
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The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age
[ Advertising Age | 2023-09-22 09:46:02 UTC ]
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Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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The company announced the new limitations after an influx of suspected AI-generated material was listed for sale but said that ‘very few’ publishers will be affectedAmazon has created a new rule limiting the number of books that authors can self-publish on its site to three a day, after an... Continue reading at The Guardian
[ The Guardian | 2023-09-20 16:22:58 UTC ]
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After Apple's iPhone event and just before Microsoft shows off new Surface devices, Amazon is set to reveal its latest arsenal of hardware. As it typically does every September, Amazon is hosting an event to unveil the goods, only this time it's doing so not in Seattle,... Continue reading at Engadget
[ Engadget | 2023-09-20 14:00:09 UTC ]
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Amazon has rolled out a new Kindle Scribe sale for Prime members. Each configuration of the 10.2-inch ereader is up to 22 percent off, which brings the base version with 16GB of storage and Amazon's "Basic Pen" stylus down to $265. That's $75 off the device's usual price and only $10 more than... Continue reading at Engadget
[ Engadget | 2023-09-19 15:15:36 UTC ]
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It's almost time for Amazon's annual fall hardware event, where the company typically announces a bunch of upcoming devices, including new entries for its ereader and smart speaker lines. On September 20, the company will stage Devices at its second headquarters in Arlington, Virginia. Amazon... Continue reading at Engadget
[ Engadget | 2023-09-18 15:30:59 UTC ]
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Amazon’s master plan has been laid bare. By the year 2300, every single day on the calendar will be Amazon Prime Day. Every month will be Amazon Prime Month, it will always be the year of the Amazon, and our homes will be entirely built of smiling cardboard boxes. Amazon hasn’t officially... Continue reading at PC World
[ PC World | 2023-09-18 13:46:37 UTC ]
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Amazon Prime Day came and went in July, but Amazon’s not done with its membership-only sales events for 2023. The company just announced that it will hold “Prime Big Deal Days,” another Prime Day of sorts, on October 10 and 11, mirroring what it did during the same month last year. Engadget will... Continue reading at Engadget
[ Engadget | 2023-09-18 11:58:42 UTC ]
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Wingfeather, Andrew Peterson’s middle grade fantasy series from Christian publisher WaterBrook, follows three siblings as they encounter good versus evil, in a story ‘that doesn’t cheapen the reality that the world can be a scary place,’ the author says. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
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Retailer announces new rules for its Kindle Direct Publishing forum after complaints about AI-produced works being sold under human writers’ namesAmazon has introduced new rules and guidance for Kindle books generated by artificial intelligence tools, including the requirement that authors... Continue reading at The Guardian
[ The Guardian | 2023-09-11 17:08:53 UTC ]
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A cross-disciplinary approach is planned for Oxford University Press' newly announced "Intersections" online academic resource. The post Oxford University Press Opens Topical Interdisciplinary Research Tool appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-08 22:06:03 UTC ]
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Lisa Jewell puts a great deal of thought into the monikers she chooses for the people who populate her books. Here are her rules of thumb. Continue reading at The New York Times
[ The New York Times | 2023-09-07 09:02:29 UTC ]
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The 251-year-old hymn of God's transforming love—a church staple and a music chart-topper—also resonates with writers today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-06 04:00:00 UTC ]
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The invitational opening of the 75th edition of Frankfurter Buchmesse and its Guest of Honor Slovenia pavilion is set for October 17. The post German Chancellor, Slovenian President To Open Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-05 13:56:07 UTC ]
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Sample of books scored 100% on AI detection test as experts warn they contain dangerous adviceAmateur mushroom pickers have been urged to avoid foraging books sold on Amazon that appear to have been written by artificial intelligence chatbots.Amazon has become a marketplace for AI-produced tomes... Continue reading at The Guardian
[ The Guardian | 2023-09-01 16:32:27 UTC ]
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