Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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A magistrate judge in New York has once again recommended that a lawsuit accusing the Big Five publishers of colluding with Amazon to fix e-book prices should be dismissed. But in a twist, the court found that a monopolization claim against Amazon should proceed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-01 04:00:00 UTC ]
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London's 13-year-old HopeRoad Publishing, focused on Caribbean, African, and Asian work, announces it's having cash-flow struggles. The post British Independent Publisher HopeRoad Opens Fundraising Appeal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-28 17:14:45 UTC ]
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The seven-year-old Seattle-based Libro.fm opens a Bookshop.org-style audiobook-selling service in the UK, Australia, and New Zealand. The post Libro.fm Opens, Audiobook Sales Through Local Bookstores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-26 13:34:20 UTC ]
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In what is likely a record price for an audiobook publisher, KKR, the private equity firm that owns RBmedia—and a rumored contender to buy S&S—is selling the company for an alleged $1 billion sum. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
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Amazon has the company’s Kindle Kids e-reader on sale for 33 percent off right now. Its $80 price (usually $120) is nearly as low as it was on Prime Day, making it an ideal time to surprise your little one(s) with the gift of distraction-free reading. The device is an Engadget recommendation in... Continue reading at Engadget
[ Engadget | 2023-07-25 19:20:11 UTC ]
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The new program utilizes GPS-based “geo-targeting” to show readers the books that have been banned in their area, making e-book versions available to borrow digitally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-20 04:00:00 UTC ]
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On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
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Four round two of this week's Prime Day sales, most Kindle deals are still going strong. If you're ready to upgrade an old ereader or are just getting into ebooks for the first time, this a great day to buy yourself a new device. Many of these deals beat the lowest prices we’ve seen all year and... Continue reading at Engadget
[ Engadget | 2023-07-12 15:42:35 UTC ]
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The second half of Amazon Prime Day is here and you can still pick up a bunch of tech on sale. This year has brought a number of solid, Prime-exclusive deals on some of our favorite tech, including Apple AirPods, Google Pixel phones, and of course, Amazon’s own devices like Echos, Kindles, Fire... Continue reading at Engadget
[ Engadget | 2023-07-12 14:12:31 UTC ]
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iPads may be the most sought-after tablets, but there are plenty of others on the market that are worth considering, and a few are on sale for Amazon Prime Day. If you've been eyeing a new iPad, you're in luck, as many of Apple's tablets have been discounted for the shopping event. If you prefer... Continue reading at Engadget
[ Engadget | 2023-07-12 11:58:13 UTC ]
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The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek
[ AdWeek | 2023-07-12 08:56:56 UTC ]
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A decision by the e-tailer, to stop importing books from U.S. publishers that are destined to be sold in its stores in Europe in favor of sourcing them locally, is leading to higher costs and lost sales, publishers contend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-12 04:00:00 UTC ]
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Amazon Prime Day is back this year with a bunch of new deals to consider. There are thousands of deals to sift through during Amazon's two-day shopping event, and in the tech space in particular, it can be difficult to know what's actually a good value and which devices are worth spending your... Continue reading at Engadget
[ Engadget | 2023-07-11 22:30:13 UTC ]
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We've rounded up 20 of the best deals on paperback and hardcover books available during Amazon Prime Days! Continue reading at Book Riot
[ Book Riot | 2023-07-11 19:13:58 UTC ]
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A number of tablets we recommend are on sale for Prime Day, including various iPads and Amazon Fire devices. Remember that you’ll need to be a Prime subscriber to take advantage of some of the offers, but thankfully, not every discount is Prime-exclusive this year. If you’ve been looking to buy... Continue reading at Engadget
[ Engadget | 2023-07-11 14:39:08 UTC ]
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Amazon Prime Day is upon us and a number of our favorite gadgets are on sale. Since its inception, Prime Day has been one of the best times of the year to pick up headphones, tablets, smartwatches and other tech gear at record-low prices — if you're a Prime member, of course. Prime Day deals on... Continue reading at Engadget
[ Engadget | 2023-07-11 14:25:07 UTC ]
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It’s back and here to ruin our savings and increase the gadgets in our homes. Yes, Amazon Prime Day isn’t entirely about headphones, tablets and wearables, but for Engadget staff… well, it feels like it is. Prime Day deals on tech are typically only matched by Black Friday and Cyber Monday... Continue reading at Engadget
[ Engadget | 2023-07-11 11:15:13 UTC ]
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As part of recent challenges, multiple services have removed TV and film from their libraries – in many cases, meaning they are gone forever, inaccessible to any fan. Continue reading at The Conversation
[ The Conversation | 2023-07-10 20:08:39 UTC ]
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An Asian American-owned bookstore in Manhattan’s Chinatown left gutted by a July fourth fire is getting flooded with support from the community, writers and celebrities Continue reading at ABC News
[ ABC News | 2023-07-07 18:01:56 UTC ]
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Yu and Me Books opened in December 2021 on Mulberry Street in Manhattan’s Chinatown, and was named for owner Lucy Yu’s mother. It was the first Asian-American woman-owned bookstore on the island. Following a July 4, 2023, fire in a neighboring residential unit, the store has lost most of its... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-07 15:59:28 UTC ]
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