Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Good things come to those who wait, and if you decided to hold off on buying the Meta Quest 2 when it was discounted by $50 as part of Amazon’s early Black Friday sale, your patience is about to be rewarded. Now that Black Friday has come and gone, not only is the... Continue reading at Engadget
[ Engadget | 2023-11-25 15:47:52 UTC ]
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Reading is the best hobby, and Kindles make it easier to access all your favorite books. Continue reading at Wired
[ Wired | 2023-11-25 09:00:00 UTC ]
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Black Friday proper may be behind us, but the deals are anything but. For the past few years, companies have been both starting their Black Friday sales earlier than ever, and also extending them a few days after the main event. If you weren't able to log on and shop... Continue reading at Engadget
[ Engadget | 2023-11-25 00:10:35 UTC ]
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Black Friday 2023 is finally upon us, and even though the sales seemed to start a little earlier this year, most of the deals are still going strong. Plus, we're seeing a few brand new deals that went live early this morning. We at Engadget care most about consumer... Continue reading at Engadget
[ Engadget | 2023-11-25 00:10:35 UTC ]
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The days between Black Friday and Cyber Monday don’t have fancy shopping names associated with them, but it’s still a good time to shop for deals on Amazon devices, as most sale prices are still going strong. Amazon has sales on its own Kindles, Echos, Fire tablets and... Continue reading at Engadget
[ Engadget | 2023-11-24 16:17:48 UTC ]
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Amazon has ereaders aplenty on sale for Black Friday. You can get the entry-level Kindle for $80, close to a record low. In addition, the retailer has its higher-end Kindle Paperwhite for $120, the Kindle Scribe for $240 and the Kindle Oasis for $180. The latest Kindle,... Continue reading at Engadget
[ Engadget | 2023-11-24 13:30:30 UTC ]
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Reading is the best hobby, and Kindles make it easier to access all your favorite books. Continue reading at Wired
[ Wired | 2023-11-24 07:27:35 UTC ]
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Like Amazon Prime Day before it, Black Friday is a good time to save on Amazon’s own devices. We’re seeing some deals that match — and a few that beat — the prices from July and October’s sales. If you’ve had your eye on a Fire TV Stick or a Ring doorbell, or if you want... Continue reading at Engadget
[ Engadget | 2023-11-24 05:01:57 UTC ]
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Nearly 30 years after Amazon started as an online bookseller, products like the Kindle and services like Audible have kept quite an emphasis on reading. Now, in the lead-up to Black Friday (which Amazon also really focuses on), the company is running a massive sale on... Continue reading at Engadget
[ Engadget | 2023-11-23 17:00:16 UTC ]
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Ereaders like the Kindle Paperwhite make great gifts — especially when they're on sale. The Paperwhite adds a few perks over the standard Kindle, including a warm backlight, a waterproof build and a larger screen. As part of Amazon's Black Friday sale, it's now $20 off... Continue reading at Engadget
[ Engadget | 2023-11-23 15:00:04 UTC ]
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The United Kingdom's Publishers Association has opened its annual week of promotion for careers in publishing. The post UK Publishers Open a ‘Work in Publishing’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-20 16:42:27 UTC ]
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The inaugural rights center at Nairobi International Book Fair featured B2B meetings and an issue-driven panel discussion. The post Rights Edition: Discussion, Meetings in Nairobi’s New Trading Center appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-17 19:53:37 UTC ]
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PEN America intends to expand its presence in Florida amid growing book banning and other censorship efforts in the state, and has appointed ACLU veteran Katie Blankenship director of a new Florida office. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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With each passing year, the phrase "Black Friday" becomes more of a misnomer. What was once a day of post-Thanksgiving special offers has become a month of sales promotions from retailers across the web. It's happening again in 2023: Target and Best Buy are already... Continue reading at Engadget
[ Engadget | 2023-11-03 16:30:54 UTC ]
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Britney Spears's memoir sold 1.1 million copies in its first week. Here are some other recent celebrity memoir sales numbers. Continue reading at Book Riot
[ Book Riot | 2023-11-02 14:55:52 UTC ]
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In its first week on sale in the U.S., the pop star's debut memoir sold a total of 1.1 million copies across pre-orders, sales of print books, e-books, and audiobooks formats, according to publisher Gallery Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-02 04:00:00 UTC ]
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In its 42nd iteration, the Arab world's leading book fair opens to what is expected to be an 11-day turnout of more than 2 million visitors. The post Sharjah Opens Its Book Fair’s 42nd Edition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-01 16:50:48 UTC ]
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Amazon sues some 20 websites falsely claiming an affiliation with Amazon that are designed to lure authors into paying fees to publish. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-31 04:00:00 UTC ]
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BuzzFeed is negotiating a sale of much of Complex Networks for under $140 million, less than half of what it paid to acquire it two years ago. Continue reading at The New York Times
[ The New York Times | 2023-10-27 16:26:21 UTC ]
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