Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday
[ Digiday | 2023-04-04 04:01:00 UTC ]
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Amazon is running a sale on Kindle e-readers just in time for outdoor reading, and there are a few good deals in the mix. The company is selling the base Kindle with lock screen ads for $80, or $20 off. That's near an all-time low, and makes it an easy pick if you want a compact, no-frills... Continue reading at Engadget
[ Engadget | 2023-04-03 13:26:16 UTC ]
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Fay Evans alleged similarity between the 2019 Excitable Edgar TV campaign and her self-published book A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.Fay Evans brought a case for copyright infringement, alleging that... Continue reading at The Guardian
[ The Guardian | 2023-04-03 12:29:46 UTC ]
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With a Kickstarter campaign now underway for the audio edition of his new book, 'Red Team Blues,' Cory Doctorow shares the mistakes of his past campaigns—and why it's all worth it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-31 04:00:00 UTC ]
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Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget
[ Engadget | 2023-03-30 18:54:46 UTC ]
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The ebook and audiobook distributor Bookwire opens its presence in a seventh country, looking to the United States for new business. The post Germany’s Bookwire Announces Opening a United States Subsidiary appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-30 16:58:12 UTC ]
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No, the origins of Tetris didn't involve a high-speed car chase, but the true story behind the game still reads like a spy novel. There's corporate intrigue, nefarious government agencies and an envious amount of globe-trotting. But the reality wasn't enough for the creative minds behind Apple's... Continue reading at Engadget
[ Engadget | 2023-03-30 12:30:20 UTC ]
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OverDrive, the service you can use to borrow ebooks, audiobooks and other digital media from your local library, school or university, is shutting down. In a blog post spotted by TechCrunch, OverDrive announced last week it would shutter the app on May 1st, 2023. The company first shared it was... Continue reading at Engadget
[ Engadget | 2023-03-28 19:48:07 UTC ]
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Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets. Continue reading at Advertising Age
[ Advertising Age | 2023-03-27 14:00:00 UTC ]
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Penguin Random House has installed a machine in the Devon city’s station, enabling travellers to buy a changing raft of titles, inspired by company founder Allen LaneCommuters at Exeter St Davids station in Devon will now have the option to buy a book using a vending machine, after publisher... Continue reading at The Guardian
[ The Guardian | 2023-03-27 11:49:47 UTC ]
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If you're on the market for a new e-reader, Amazon's latest discounts on Kindles may have exactly what you've been looking for at a lower-than-expected price. Key among the sale items is the Kindle Paperwhite, which is down to $100. That's only $5 more than its record-low price, and it's the... Continue reading at Engadget
[ Engadget | 2023-03-24 15:05:13 UTC ]
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Over the last two decades, Amazon has grown from an online bookstore into one of the largest tech brands on the planet. No longer just dealing in paperbacks and printing runs, Amazon now sell everything from TVs to wholefoods to clothing. And a huge part of their business model hinges... Continue reading at PC World
[ PC World | 2023-03-24 03:23:00 UTC ]
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Kodansha, the publisher of widely popular manga like Attack on Titan and others, is launching a manga app this year. Continue reading at Book Riot
[ Book Riot | 2023-03-22 20:54:21 UTC ]
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Like most big tech companies, Amazon collects large amounts of data on its users, in part of the purpose of targeting ads and training its Alexa voice models. Look in the right places, though, and much of this data collection can be minimized or prevented, and you can even opt out of... Continue reading at PC World
[ PC World | 2023-03-22 10:45:00 UTC ]
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NHS drama starring Ben Whishaw and Martin Freeman’s portrayal of troubled policeman each garner six awards nominationsBafta TV awards 2023: full list of nominationsThis Is Going to Hurt and The Responder jointly lead the 2023 TV Bafta nominations after being shortlisted in six categories. Adam... Continue reading at The Guardian
[ The Guardian | 2023-03-22 07:43:06 UTC ]
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The British Book Awards contenders for Book Trade and Book of the Year are announced, with the shortlists consisting of 29 categories. The post British Book Awards: Trade and ‘Book of the Year’ Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-21 15:55:40 UTC ]
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Every year means new iterations of your favorite phones from the likes of Apple, Samsung and Google, so you might be tempted to upgrade to your handset. But with some new phones costing over $1,000, keeping up with the latest and greatest can really take a toll on your wallet. So why not offset... Continue reading at Engadget
[ Engadget | 2023-03-21 15:15:17 UTC ]
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Reading some of your favorite Manga series may be getting a little easier soon: Kodansha, the publisher behind hit titles like Attack on Titan and Ghost in the Shell, has announced that it's launching a new digital reading platform in May. Simply titled, K Manga, the new app promises to launch... Continue reading at Engadget
[ Engadget | 2023-03-21 14:00:32 UTC ]
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Streaming promised us a world without cable contracts and the satisfaction of only paying for what we actually wanted to watch. But at what cost? Cutting the cord typically means you don’t get to watch local channels, live sports or certain “cable only” networks. If you want to get back some of... Continue reading at Engadget
[ Engadget | 2023-03-21 13:30:00 UTC ]
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The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek
[ AdWeek | 2023-03-17 11:28:40 UTC ]
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