Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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TikToker Jerrad Swearenjin approached Shawn Warner during a book signing because he looked ‘super defeated’A debut author struggling with sales became Amazon’s No 1 bestseller this week after a video of the writer at a quiet book signing went viral on TikTok.58-year-old Shawn Warner was sitting... Continue reading at The Guardian
[ The Guardian | 2023-07-07 13:47:16 UTC ]
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The woman and Asian American–owned bookstore, in the Chinatown neighborhood in Manhattan, will require a total renovation over the next year due to a fire in a residential unit above its premises. It topped its goal of $150,000 overnight. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-07 04:00:00 UTC ]
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As ByteDance launches a publishing company, many in the book world wonder if it will create an uneven playing field by boosting its own authors at the expense of others. Continue reading at The New York Times
[ The New York Times | 2023-07-01 09:00:50 UTC ]
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Amazon has announced that Prime Day 2023 will begin on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own... Continue reading at Engadget
[ Engadget | 2023-06-30 15:20:45 UTC ]
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Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek
[ AdWeek | 2023-06-28 09:22:55 UTC ]
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Through a distribution deal with IPG, Oxford University Press now has a direct sales channel for its children's titles in the US and Canada. The post Oxford University Press Opens Distribution in the States and Canada appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-26 18:10:30 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Amazon has announced that Prime Day 2023 will begin on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own... Continue reading at Engadget
[ Engadget | 2023-06-23 16:30:09 UTC ]
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#kindle
Black Friday. President’s Day. Labor Day. All of these arbitrary holiday designations for retail sales weren’t enough for Amazon, so they had to invent an entirely new holiday: Prime Day. And, in fact it’s more than just a single day. The two-day event takes place on July 11th and 12th.... Continue reading at PC World
[ PC World | 2023-06-21 15:48:34 UTC ]
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Amazon has announced the dates for its next annual shopping event. Prime Day 2023 will be on July 11th and 12th this year, beginning at 12AM PT/ 3AM ET on Tuesday, July 11th, and concluding at the end of Wednesday, July 12th.Prime Day isn’t necessarily a perk of Amazon’s subscription service,... Continue reading at Engadget
[ Engadget | 2023-06-21 11:15:57 UTC ]
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PublisHer's Bodour Al Qasimi leads the opening of a Korean chapter in Seoul, advancing women 'without having to change who we are.' The post PublisHer Opens a Korean Chapter at Seoul’s Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-20 20:19:45 UTC ]
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Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget
[ Engadget | 2023-06-20 16:46:02 UTC ]
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Salman Rushdie is to be honored in Frankfurt with the German book trade's Peace Prize on October 22, for 'His Indomitable Spirit.' The post The German Book Trade’s Peace Prize: Salman Rushdie appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-20 02:42:16 UTC ]
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Summer can be a sleepy time for deals, but there was actually a fair amount of savings to be found on tech this week. Amazon's Prime Day is probably about a month away, but the company looked like they were getting a head start with discounts on Kindles, two Echospeakers, Fire TV devices and... Continue reading at Engadget
[ Engadget | 2023-06-16 16:33:11 UTC ]
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Prepare your ovenable protein of choice, hang out the ornaments and make haste to invite your friends. We’re rapidly approaching this year’s Prime Day, and so it’s about time you got yourself ready to indulge in Amazon’s two-day sales event. We’ve published our latest guide to help you get set,... Continue reading at Engadget
[ Engadget | 2023-06-16 11:15:09 UTC ]
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This year’s Amazon Prime Day is likely right around the corner, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event, and if you’re a Prime member,... Continue reading at Engadget
[ Engadget | 2023-06-15 12:45:19 UTC ]
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The outdoor gear company’s new headquarters adds visibility to its workspaces and its work. For an outdoor clothing and gear company, L.L. Bean’s offices were surprisingly cloistered. “About 90% of our employees did not have access to natural daylight. There were parts of the building that were... Continue reading at Fast Company
[ Fast Company | 2023-06-14 04:30:00 UTC ]
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The season of sitting outside in the sun and reading is upon us — and, fortunately, so is a sale on Kindle e-readers. Amazon is running a deal on its adult and kids Kindles, with the original model down from $100 to $80 — a 16 percent discount. At this price, the base model is just short of its... Continue reading at Engadget
[ Engadget | 2023-06-12 10:55:39 UTC ]
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Ubisoft's long-awaited open world Star Wars game will arrive in 2024. The publisher announced Star Wars Outlaws on Sunday during Microsoft's Xbox and Starfield Direct showcase with a cinematic trailer that introduces fans to the game's Han Solo-like protagonist, Key Vess. Ubisoft is billing... Continue reading at Engadget
[ Engadget | 2023-06-11 17:27:38 UTC ]
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The hearing on the revived case comes some 10 months after magistrate judge Valerie Figueredo found insufficient evidence for the initial case to proceed. The suit accuses Amazon and the Big Five publishers of a conspiracy to fix e-book prices, a claim the publishers insist is "implausible" and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
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