In an unprecedented show of solidarity, broadcasters and cable networks are taking steps to present a unified front in the advertising marketplace.Effective today (Monday, May 18), the 25-year-old Cabletelevision Advertising Bureau will for the first time add representatives from the broadcast networks to its membership rolls. In keeping with its more inclusive mandate, the once cable-centric CAB has been outfitted with a much more platform-agnostic name: the Video Advertising Bureau.The change comes on the heels of an Upfronts Week that was marked by an all-out assault on encroaching digital publishers and, in some cases, a studied avoidance of the word "television." (The preferred term during the NBCUniversal and Turner Broadcasting presentations appeared to be "premium video.") Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-19 00:00:00 UTC ]
News tagged with:
#taking steps
#advertising marketplace
#premium video
Puffin, a division of Penguin Random House Children’s, is strengthening its non-fiction and licensed publishing by promoting Ruth Knowles and hiring Jamie Coleman. Continue reading at The Bookseller
[ The Bookseller | 2018-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#non-fiction team
#licensed publishing
Egmont Publishing UK has teamed up with its Australian counterpart, Hardie Grant Egmont, to acquire a middle-grade novel by US authors Holly Goldberg Sloan and Meg Wolitzer in a three-way auction. Continue reading at The Bookseller
[ The Bookseller | 2018-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#middle grade
#meg wolitzer
Asda and Hachette Children’s Group (HCG) have teamed up for an 11-month long promotion to support BBC Children In Need. Continue reading at The Bookseller
[ The Bookseller | 2018-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette children
#group hcg
This recipe is what we dream of soups being, what two-dimensional illustrations in children’s books and on Pinterest promise us—a dash of this, a spritz of that, voila! One belly-nourishing meal in a steaming bowl, just for you. Continue reading at Slate
[ Slate | 2018-08-17 00:00:00 UTC ]
More news stories like this |
Royal Caribbean will no longer allow passengers to bring emotional support animals on its ships, such as the Mariner of the Seas. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comic con
A new School Journal comic book is taking a fresh approach to teaching Kiwi kids about the Treaty of Waitangi. Continue reading at Stuff
[ Stuff | 2018-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#toby morris
#fresh approach
Known for its avant-garde take on fashion and beauty, Nylon magazine served as an edgy alternative to a newsstand full of fashion glossies. However, when its print edition closed in October of last year, former digital director turned editor-in-chief Gabrielle Korn knew that Nylon needed to... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#single person
#social platforms
UNITE 2018, the annual international convention hosted by the Association for Christian Retail, took place in Nashville, Tenn., from July 8-11, sharing news of a large investment designed to change the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christian retail
#sharing news
The partnership will make Penn Foster’s extensive library of courses, degree, and certificate programs available to public library patrons nationwide through Baker & Taylor’s Axis 360 platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#provide education
#public libraries
#extensive library
#baker taylor
A Dodgers outfielder who was acquired primarily as a cost-cutting move last winter appears destined to start the July 17 All-Star game at Washington. Matt Kemp moved past Bryce Harper of the Nationals and into second place in voting among National League outfielders on Monday. With 10 days left... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cost-cutting move
Macmillan’s literary trade paperback imprint has teamed up with the educational video unit of the renowned ideas conference to create a book recommendation program pairing each of TED-Ed’s educational animated shorts with an appropriate book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book promotions
The beloved brand has been reimagined as a multiplatform media juggernaut with the classic real-life story at its core. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sharing stories
#chicken soup
Writer Sam Hay and illustrator Emma Dodd are working together on a picture book entitled Hugs and Kisses. Continue reading at The Bookseller
[ The Bookseller | 2018-06-09 00:00:00 UTC ]
More news stories like this |
MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media buyers
Open Road Integrated Media, a content company that delivers a variety of digital experiences for readers, recently announced a new strategic alliance with Ingram Content Group to expand consumer reach and boost how readers discover new books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#readers discover
#ingram team
#content company
#digital experiences
#recently announced
#strategic alliance
Review: A large comfy leather sofa, persian rug, bland painting and shelves of books make up the set of Remuera housewife Deb's life and an updated version of Roger Hall's 1999 one-woman play The Book Club, showing at Auckland's PumpHouse Theatre. Continue reading at Stuff
[ Stuff | 2018-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books make
#updated version
#book club
#pumphouse theatre
Content is a robust piece of both Net-a-Porter’s marketing and merchandising strategies: The company employs 70 people on its editorial team, and it publishes six issues of Porter’s print edition per year, which have featured celebrity cover stars like Viola Davis, Penelope Cruz and Bella... Continue reading at Digiday
[ Digiday | 2018-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print appeared
#merchandising strategies
#editorial team
A collective roar resounded from a corner of the visitors’ clubhouse at Petco Park on Monday afternoon. Gathered inside the food room, a group of Dodgers were watching the Washington Nationals play the New York Mets. The players erupted when Nationals outfielder Bryce Harper launched a home run... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#petco park
#monday afternoon
#home run
The New York Rights Fair (NYRF) will become the official rights fair of BookExpo, starting this year. BookExpo’s rights center will move to NYRF, and BookExpo's rights oriented exhibitors will have the option to move to premium space at the NYRF. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rights center
#premium space
Summersdale’s sales and export director Nicky Douglas will be leaving the company on 29th March after more than 14 years in the role. Continue reading at The Bookseller
[ The Bookseller | 2018-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales team