Alphabet Soup: The CAB Is now the VAB as Cable Teams With Broadcast

In an unprecedented show of solidarity, broadcasters and cable networks are taking steps to present a unified front in the advertising marketplace.Effective today (Monday, May 18), the 25-year-old Cabletelevision Advertising Bureau will for the first time add representatives from the broadcast networks to its membership rolls. In keeping with its more inclusive mandate, the once cable-centric CAB has been outfitted with a much more platform-agnostic name: the Video Advertising Bureau.The change comes on the heels of an Upfronts Week that was marked by an all-out assault on encroaching digital publishers and, in some cases, a studied avoidance of the word "television." (The preferred term during the NBCUniversal and Turner Broadcasting presentations appeared to be "premium video.") Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-19 00:00:00 UTC ]
News tagged with: #taking steps #advertising marketplace #premium video

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Fox News tops cable ratings in 2018 while entertainment channels lost viewers to streaming

President Trump kept cable news on a ratings roll in 2018. But online streaming services continued to cut into audience levels for general entertainment cable networks such as USA, FX and Lifetime, according to year-end data from Nielsen. While consumers have grown accustomed to time-shifting... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-12-29 00:00:00 UTC ]
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Breslin and Kite bolster HQ marketing team

HQ has strengthened its marketing team, taking on Jennifer Breslin and Joanna Kite. Continue reading at The Bookseller

[ The Bookseller | 2018-12-20 00:00:00 UTC ]
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Dryden to lead Headline Review's commercial fiction team

Eleanor Dryden, currently publishing director at Bonnier Zaffre, is joining Headline Review in April to head up its commercial fiction team. Continue reading at The Bookseller

[ The Bookseller | 2018-12-15 00:00:00 UTC ]
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Québec Publishers on Making Sales in Europe: Ground Teams and Booksellers

Sometimes called 'direct export,' the best route to markets in Europe for Québec's publishers may be through European booksellers–and agile ground teams to get their attention. The post Québec Publishers on Making Sales in Europe: Ground Teams and Booksellers appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-12-04 00:00:00 UTC ]
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Wellcome teams with Brick Lane Bookshop and Kingston on 'arresting' window installation

The Wellcome Collection has joined forces with the Brick Lane Bookshop and Kingston School of Art and Architecture on an “arresting" light installation window display, themed around "Living with Buildings". Continue reading at The Bookseller

[ The Bookseller | 2018-11-30 00:00:00 UTC ]
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Author Conversation Series Gets Cable TV Debut

Live Talk Los Angeles has launched on Spectrum Networks, turning an author event series into a weekly primetime TV show for 1.8 million subscribers in Southern California. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-21 00:00:00 UTC ]
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Wiley Teams with RBmedia for Audiobooks

Per an agreement announced November 19, John Wiley & Sons and RBmedia will partner to publish more than 650 Wiley audiobooks over the next three years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-21 00:00:00 UTC ]
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'Huge' TV adaptation of My Brilliant Friend set for broadcast

The first episode of the My Brilliant Friend TV adaptation will broadcast in the UK on Sky Atlantic on 19th November. Continue reading at The Bookseller

[ The Bookseller | 2018-11-07 00:00:00 UTC ]
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Patterson Teams with Facebook for Interactive Novel

Teasing its forthcoming print release, an interactive edition of James Patterson's 'The Chef,' featuring between 85 and 100 digital assets such as photos and film clips, is now available for fee via Facebook Messenger. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-30 00:00:00 UTC ]
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HCG and New Writing North team up for children’s prize

Hachette Children’s Group (HCG) is partnering with New Writing North (NWN) on a new prize for debut children’s writers who live and work in the North of England. Continue reading at The Bookseller

[ The Bookseller | 2018-10-26 00:00:00 UTC ]
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Scribd, ‘New York Times’ Team to Offer Joint Subscription

Scribd is partnering with the 'New York Times' to offer a joint subscription for $12.99 that will include full digital access to the 'New York Times' in addition to Scribd's inventory of books, audiobooks, newspapers, and magazines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-17 00:00:00 UTC ]
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Claytan Daniels, Passmore Team to Create New Graphic Novel

Fantagraphics has acquired 'BTTM FDRS' by Ezra Claytan Daniels and Ben Passmore, a new graphic novel that combines satire and horror in a quirky exploration of race and gentrification. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-28 00:00:00 UTC ]
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Funke and del Toro team up on 'Pan's Labyrinth' novel

Academy Award-winning filmmaker Guillermo del Toro and author Cornelia Funke have collaborated on a new novel for adults inspired by del Toro’s 2006 film “Pan’s Labyrinth”, snapped up by Bloomsbury in the UK in a “fiercely contested” auction. Continue reading at The Bookseller

[ The Bookseller | 2018-09-28 00:00:00 UTC ]
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BBC4 to broadcast Man Booker documentary

BBC4 is to broadcast a 60-minute documentary looking back at the highs and lows of 50 years of the Booker Prize. Continue reading at The Bookseller

[ The Bookseller | 2018-09-21 00:00:00 UTC ]
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FutureBook teams with The Pigeonhole for writing competition

FutureBook is partnering with social reading app The Pigeonhole to run a short story competition exploring the future of the book. The winning author is to be hosted at the FutureBook Conference, 30th November. Judges will be Molly Flatt, author and associate editor of FutureBook; Anna Jean... Continue reading at The Bookseller

[ The Bookseller | 2018-09-20 00:00:00 UTC ]
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HarperCollins bolsters Dublin team

HarperCollins has made two new appointments to its Dublin team, following c.e.o. Charlie Redmayne’s commitment to double the size of HarperCollins operation in Ireland. Continue reading at The Bookseller

[ The Bookseller | 2018-09-06 00:00:00 UTC ]
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Pan Mac teams up with The Pool and Pigeonhole for Morton's latest

Pan Macmillan has teamed up with The Pool and digital book club The Pigeonhole to offer readers of Kate Morton’s sixth novel a shared reading experience, culminating in a live event. Continue reading at The Bookseller

[ The Bookseller | 2018-09-05 00:00:00 UTC ]
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PRH, HeadCount Team to Launch Book the Vote

Penguin Random House and HeadCount, a nonpartisan voter registration organization, will launch Book the Vote, a companywide effort to encourage voter registration by using PRH authors and a variety of support materials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
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Canongate strengthens art team with two hires

Canongate has announced two new hires in the Canongate Design department: Gill Heeley and Valeri Rangelov. Continue reading at The Bookseller

[ The Bookseller | 2018-08-24 00:00:00 UTC ]
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Puffin strengthens licensing and non-fiction team

Puffin, a division of Penguin Random House Children’s, is strengthening its non-fiction and licensed publishing by promoting Ruth Knowles and hiring Jamie Coleman. Continue reading at The Bookseller

[ The Bookseller | 2018-08-22 00:00:00 UTC ]
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