Alphabet Soup: The CAB Is now the VAB as Cable Teams With Broadcast

In an unprecedented show of solidarity, broadcasters and cable networks are taking steps to present a unified front in the advertising marketplace.Effective today (Monday, May 18), the 25-year-old Cabletelevision Advertising Bureau will for the first time add representatives from the broadcast networks to its membership rolls. In keeping with its more inclusive mandate, the once cable-centric CAB has been outfitted with a much more platform-agnostic name: the Video Advertising Bureau.The change comes on the heels of an Upfronts Week that was marked by an all-out assault on encroaching digital publishers and, in some cases, a studied avoidance of the word "television." (The preferred term during the NBCUniversal and Turner Broadcasting presentations appeared to be "premium video.") Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-19 00:00:00 UTC ]
News tagged with: #taking steps #advertising marketplace #premium video

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How to watch the full John Bolton interview on ABC News live without cable

John Bolton, who has faced criticism over his new book ‘The Room Where It Happened,’ will appear in his first interview on ABC. Here’s how to stream the full interview live. If President Trump thought his weekend couldn’t get any worse after last night’s lackluster rally in Tulsa, he should... Continue reading at Fast Company

[ Fast Company | 2020-06-21 13:04:25 UTC ]
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Alliance of Independent Authors teams up with agency for rights help

The Alliance of Independent Authors (ALLi) has joined up with New York's Ethan Ellenberg Literary Agency to help members with the management and licensing of their rights. Continue reading at The Bookseller

[ The Bookseller | 2020-06-19 11:38:35 UTC ]
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HQ scoops memoir from broadcaster and campaigner Sarpong

HQ has scooped the first memoir by June Sarpong, charting her life from early childhood in Ghana to a career as broadcaster and campaigner. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 07:55:25 UTC ]
More news stories like this | News stories tagged with: #june sarpong #memoir


Alphabet partners with local library to deliver books to students

Schools and libraries have been closed for months, but some kids aren’t going to get away with playing video games all summer. Kelly Passek -- a middle school librarian in Montgomery County, Virginia -- is sending out summer reading via drones. After... Continue reading at Engadget

[ Engadget | 2020-06-12 18:18:26 UTC ]
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WORD Bookstore and Authors Team Up for Charity

All this week WORD Bookstores in Brooklyn and New Jersey will donate 10% of the purchase prices of books by a rotating group of authors to a different charity each day. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore


Team Whistle buys OTT marketing firm Tiny Horse for $30 million

Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
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Clinton and Patterson team up for second novel

Former US president Bill Clinton and thriller giant James Patterson are teaming up again to co-write their second novel together, The President's Daughter. Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 21:46:01 UTC ]
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The book behind the cable series ‘Mrs. America’

‘Divided We Stand’ digs into the previously untold story of the successful backlash against the Equal Rights Amendment. Continue reading at The Washington Post

[ The Washington Post | 2020-05-14 08:11:35 UTC ]
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Bloomsbury promotes Knight and recruits Wilks to sales teams

Bloomsbury Publishing has promoted Sarah Knight to UK adult sales director and recruited Sally Wilks from HarperCollins Children's Books to be its UK children’s sales director. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 15:45:01 UTC ]
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Greg James and Chris Smith team up with National Literacy Trust to launch new series

The National Literacy Trust's new Author of the Week series will kick off with Greg James and Chris Smith, authors of the Kid Normal series. Continue reading at The Bookseller

[ The Bookseller | 2020-04-20 21:56:16 UTC ]
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Julia Donaldson launches weekly broadcast

Julia Donaldson is launching a weekly broadcast in partnership with Macmillan and Scholastic, to entertain families during the Covid-19 pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-01 16:16:19 UTC ]
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Hodder strengthens fiction editorial team

Hodder & Stoughton has made some changes to its fiction editorial team, making new hires of Noor Sufi and Molly Power as commissioning editors for its crime and thriller and SFF lists, and promoting Kimberley Atkins to publisher for Women's Fiction. Continue reading at The Bookseller

[ The Bookseller | 2020-03-16 13:08:15 UTC ]
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Nosy Crow recruits Tinham to lead new UK field sales team

Nosy Crow has recruited Ruth Tinham to lead a UK field sales team handling independent shops, wholesalers, heritage and gift accounts in-house. Continue reading at The Bookseller

[ The Bookseller | 2020-03-12 07:24:13 UTC ]
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LBF LATEST: Amazon withdraws as US teams at HarperCollins and Hachette exit fair

Amazon has pulled out of the London Book Fair, as the US businesses of HarperCollins and Hachette have joined Simon & Schuster, Macmillan and Penguin Random House in withdrawing a number of their rights staff from the London Book Fair amid the coronavirus outbreak, adding pressure on the... Continue reading at The Bookseller

[ The Bookseller | 2020-03-01 20:42:21 UTC ]
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Can Rupert Murdoch and Boris Johnson Team Up to Kneecap the BBC?

Over the past five years, Rupert Murdoch’s News Corp has been quietly building a major position in the U.K. radio Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-25 22:25:24 UTC ]
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Bonnier Books UK announces promotions in non-fiction team

Bonnier Books UK has announced promotions for Ciara Lloyd, Beth Eynon and Madiya Altaf in its non-fiction team. Continue reading at The Bookseller

[ The Bookseller | 2020-02-19 15:27:11 UTC ]
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Promotions for McKeown and Dumughn in Bonnier Books UK marketing team

Bonnier Books UK has made two promotions within its adult trade marketing team, promoting Zaffre and Manilla Press marketing director Stephen Dumughn to the newly created role of adult trade marketing director, while making Felice McKeown, head of fiction digital marketing, its new campaigns... Continue reading at The Bookseller

[ The Bookseller | 2020-02-17 21:03:18 UTC ]
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Bookstores Team Up to Turn Arizona Blue

Bookshop Santa Cruz in California and Changing Hands Bookstore in Arizona, have partnered in a drive to register Arizona voters and persuade them to vote Democrat in this year's presidential election. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-14 05:00:00 UTC ]
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An ‘app whisperer’ teams up with time travelers in William Gibson’s ‘Agency’

The sequel to “The Peripheral” is full of cultural commentary, plus imagination and suspense. Continue reading at The Washington Post

[ The Washington Post | 2020-01-16 19:59:44 UTC ]
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Boxer Crouch's memoir optioned for TV by 'Gentleman Jack' team

Suranne Jones will produce and star in an adaptation of five-time boxing champion Jane Crouch’s memoir The Final Round (Pitch). Continue reading at The Bookseller

[ The Bookseller | 2020-01-13 13:45:31 UTC ]
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