In an unprecedented show of solidarity, broadcasters and cable networks are taking steps to present a unified front in the advertising marketplace.Effective today (Monday, May 18), the 25-year-old Cabletelevision Advertising Bureau will for the first time add representatives from the broadcast networks to its membership rolls. In keeping with its more inclusive mandate, the once cable-centric CAB has been outfitted with a much more platform-agnostic name: the Video Advertising Bureau.The change comes on the heels of an Upfronts Week that was marked by an all-out assault on encroaching digital publishers and, in some cases, a studied avoidance of the word "television." (The preferred term during the NBCUniversal and Turner Broadcasting presentations appeared to be "premium video.") Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-19 00:00:00 UTC ]
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Online retail giant Amazon has cut back its pioneering drone delivery team, but says it will still have a Prime Air presence in the UK. Continue reading at The Bookseller
[ The Bookseller | 2021-08-09 16:20:14 UTC ]
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Introducing everyone you need to know at the Book Industry Charitable Foundation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
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Rock legend Bruce Springsteen and former President Barack Obama have written a book based on their podcast conversations, to be published globally by Penguin Random House in partnership with Higher Ground. The book chronicles, as Obama said in the book’s introduction, the men’s “shared... Continue reading at Literrary Hub
[ Literrary Hub | 2021-07-22 15:49:00 UTC ]
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Welbeck is to publish England: The Official History by journalist Daniel Storey, in association with the Football Association (FA). Continue reading at The Bookseller
[ The Bookseller | 2021-07-09 19:58:59 UTC ]
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The staff of Book World will answer your questions and provide their recommendations on Friday, July 2, at 3 p.m. Eastern time. Continue reading at The Washington Post
[ The Washington Post | 2021-07-02 07:00:47 UTC ]
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DK has teamed up with the Manchester United Foundation to distribute books encouraging local children to look after their mental health. Continue reading at The Bookseller
[ The Bookseller | 2021-05-14 08:02:35 UTC ]
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Mark Chandler, previously senior reporter on The Bookseller, has been promoted to the position of news editor, effective from today (Friday 7th May). Continue reading at The Bookseller
[ The Bookseller | 2021-05-07 22:17:08 UTC ]
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Penguin Random House senior v-p Skip Dye said the move to unify the publisher's library sales and library marketing groups will foster "even more mutually advantageous and enjoyable relationships with our libraries and librarians nationwide." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-22 04:00:00 UTC ]
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Penguin Random House US has restructured its international sales team with a string of promotions and two departures. Continue reading at The Bookseller
[ The Bookseller | 2021-04-17 08:55:38 UTC ]
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The outdoor media owner beat 4 Sales, Hearst Solutions, News UK and Reach Solutions to claim the coveted prize. Continue reading at Media Week
[ Media Week | 2021-04-14 15:33:07 UTC ]
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Barnes & Noble has launched a new 10-inch Nook tablet that it has designed in collaboration with Lenovo. Continue reading at Engadget
[ Engadget | 2021-03-19 13:00:11 UTC ]
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Bradford Pearson uncovers the story of a Japanese American internment camp squad. Continue reading at The Washington Post
[ The Washington Post | 2021-03-05 13:00:00 UTC ]
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Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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Beginning May 1, Independent Publishers Group will bring field sales in-house and discontinue using commission sales reps, as it has in the past. The new team will cover the East and West Coasts, as well as the Midwest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]
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Headline Publishing Group has acquired the first book by sports broadcaster Clive Tyldesley. Continue reading at The Bookseller
[ The Bookseller | 2021-01-25 04:49:01 UTC ]
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The Vintage Books Podcast is marking its 10th anniversary by partnering with digital media platform Black Ballad for a special Christmas episode with Diana Evans. Continue reading at The Bookseller
[ The Bookseller | 2020-12-06 18:09:28 UTC ]
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A three-book series with illustrator Ashley Evans opens with a picture book based on the Alphabet Rockers' song 'Not Alone.' The post Sourcebooks in a Picture Book Deal With Socially Conscious Alphabet Rockers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-03 21:01:10 UTC ]
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Louisa Danquah and Leanne Nulty are to join Simon & Schuster Children's Books in January. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 05:19:34 UTC ]
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As the industry was still unsure when sports would return and TV production would resume, Ed Georger, evp, advertising sales and digital media for Crown Media Family Networks, Hallmark Channel's parent company, had a calming message for clients. "The one thing you can count on: They will not... Continue reading at AdWeek
[ AdWeek | 2020-11-16 01:00:00 UTC ]
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