Alphabet Soup: The CAB Is now the VAB as Cable Teams With Broadcast

In an unprecedented show of solidarity, broadcasters and cable networks are taking steps to present a unified front in the advertising marketplace.Effective today (Monday, May 18), the 25-year-old Cabletelevision Advertising Bureau will for the first time add representatives from the broadcast networks to its membership rolls. In keeping with its more inclusive mandate, the once cable-centric CAB has been outfitted with a much more platform-agnostic name: the Video Advertising Bureau.The change comes on the heels of an Upfronts Week that was marked by an all-out assault on encroaching digital publishers and, in some cases, a studied avoidance of the word "television." (The preferred term during the NBCUniversal and Turner Broadcasting presentations appeared to be "premium video.") Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-19 00:00:00 UTC ]
News tagged with: #taking steps #advertising marketplace #premium video

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Australia Bushfire Coverage: ABC Emergency Fire Broadcasts Praised but News Corp Goes on Attack

Since Boxing Day, as bushfires raged across Victoria, New South Wales and South Australia, the ABC has handled more than Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-06 15:52:50 UTC ]
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Promotions for Transworld's editorial team

Transworld has unveiled a number of promotions across the editorial team including Lizzy Goudsmit stepping up to senior commissioning editor. Continue reading at The Bookseller

[ The Bookseller | 2019-12-17 07:56:23 UTC ]
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Vintage teams up with Football Beyond Borders for school poetry session

Vintage Books and education charity Football Beyond Borders have teamed up for a poetry and spoken word session for footballer Eniola Aluko’s new book, They Don’t Teach This (Yellow Jersey). Continue reading at The Bookseller

[ The Bookseller | 2019-12-15 18:45:26 UTC ]
More news stories like this | News stories tagged with: #vintage books

Cotton and Hodder's Aspinall join HQ fiction team

Cicely Aspinall is leaving Hodder to join HQ as senior commissioning editor for fiction, while HarperFiction’s Finn Cotton has also been appointed to the team. Continue reading at The Bookseller

[ The Bookseller | 2019-12-12 05:50:11 UTC ]
More news stories like this | News stories tagged with: #join hq #hodder

HarperCollins Christian Publishing's Leadership Team

Following a series of promotions at HarperCollins Christian Publishing, PW has compiled a list of the leadership team at HCCP and its Zondervan and Thomas Nelson subsidiaries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #leadership team #harpercollins

Promotions for Hodder marketing team's Morley and Horne

Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at The Bookseller

[ The Bookseller | 2019-12-04 05:35:14 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #brand director #hodder

PRH US teams with London agency for Christmas campaign

London based-agency Anyways Creative has partnered with Penguin Random House US to launch a ‘Books Make Us Better’ campaign in the New York subway, ahead of the festive trading season. Continue reading at The Bookseller

[ The Bookseller | 2019-12-02 05:17:04 UTC ]
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Little, Brown grows rights team as Dorée steps up

Helena Dorée, formerly senior rights manager, is taking on selling US rights as head of US Rights at Little, Brown Book Group. Continue reading at The Bookseller

[ The Bookseller | 2019-11-27 15:24:13 UTC ]
More news stories like this | News stories tagged with: #brown book

Change to books team at W H Smith as Carrington made trading director

W H Smith's trading director for books, news and impulse Al Aldous will move across to W H Smith's online personalised greeting cards and gifts business next month. Continue reading at The Bookseller

[ The Bookseller | 2019-11-25 00:40:53 UTC ]
More news stories like this | News stories tagged with: #books team #w h smith

PRH expands audio team ahead of new studios at Embassy Gardens

Penguin Random House UK is recruiting for eight dedicated audio roles for the three studios which will be open in Embassy Gardens. Continue reading at The Bookseller

[ The Bookseller | 2019-11-17 18:51:12 UTC ]
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Swannell promoted as Headline reorganises communications team

Headline has reorganised its communications team following the departure of marketing director Viviane Basset to Quarto last month, with Louise Swannell moving up to the role of communications director. Continue reading at The Bookseller

[ The Bookseller | 2019-11-11 13:46:00 UTC ]
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Adobe, Twitter and the New York Times team up to fight digital fakes

Adobe, Twitter and the New York Times are tired of seeing fake media propagate, and they're teaming up to do something about it. The trio has launched a Content Authenticity Initiative that aims to create a standard for digital media attribution. I... Continue reading at Engadget

[ Engadget | 2019-11-05 00:34:00 UTC ]
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Dead Reckoning, Marvel Team to Publish ‘Atlas at War’ Combat Comics

Dead Reckoning, the graphic novel imprint of the Naval Institute Press, has teamed with Marvel Comics to produce 'Atlas at War,' a hardcover collection of classic combat comics stories created by a group of now-acclaimed artists, among them Jack Kirby, Bernie Krigstein, and John Severin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-23 04:00:00 UTC ]
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CUP teams with Unbound to crowdfund OA politics book

Cambridge University Press is launching a crowdfunding campaign with Unbound to see if the model can work in publishing an academic title Open Access. Continue reading at The Bookseller

[ The Bookseller | 2019-10-22 01:13:36 UTC ]
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Stiles joins Amazon Publishing’s global rights team

Hatty Stiles has joined Amazon Publishing’s global rights team as senior rights manager. Continue reading at The Bookseller

[ The Bookseller | 2019-10-21 04:56:01 UTC ]
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Elephant picture book from Giraffes Can't Dance team

Hachette Children’s has landed a new picture book from Giles Andreae and illustrator Guy Parker-Rees to mark 20 years of Giraffes Can’t Dance. Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 00:47:25 UTC ]
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Frankfurt Notes: Spain’s New Translation Funds; Germany’s Book Prize Broadcasts

Frankfurt 2021 Guest of Honor Spain roklls out €230,000 (US$252,383) in translation funding this week, and the German Book Prize announces live streaming. The post Frankfurt Notes: Spain’s New Translation Funds; Germany’s Book Prize Broadcasts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-09 09:12:49 UTC ]
More news stories like this | News stories tagged with: #frankfurt notes #translation funding #german book #book prize

HC Teams with Ingram to Resupply Western States

HarperCollins has teamed with the Ingram Content Group to create a year-round quick reorder program for bookstores in 10 western states. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-19 04:00:00 UTC ]
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Quercus sends teams on bookshop tour for 'off piste' sales conference

Quercus held a sales conference with a difference yesterday by sending out its teams to booksellers around the UK, Ireland, France and Belgium. Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 08:22:12 UTC ]
More news stories like this | News stories tagged with: #bookshop