In an unprecedented show of solidarity, broadcasters and cable networks are taking steps to present a unified front in the advertising marketplace.Effective today (Monday, May 18), the 25-year-old Cabletelevision Advertising Bureau will for the first time add representatives from the broadcast networks to its membership rolls. In keeping with its more inclusive mandate, the once cable-centric CAB has been outfitted with a much more platform-agnostic name: the Video Advertising Bureau.The change comes on the heels of an Upfronts Week that was marked by an all-out assault on encroaching digital publishers and, in some cases, a studied avoidance of the word "television." (The preferred term during the NBCUniversal and Turner Broadcasting presentations appeared to be "premium video.") Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-19 00:00:00 UTC ]
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The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-14 04:01:54 UTC ]
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Audible's push into original content now includes a team-up with a company best-known for its comic books and TV shows. The Amazon-owned audiobook service has struck a deal with Skybound, the team behind The Walking Dead, to create multiple Audible... Continue reading at Engadget
[ Engadget | 2019-08-13 18:43:00 UTC ]
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The perennial bestseller Nelson DeMille joins forces with son Alex for a new thriller series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-09 04:00:00 UTC ]
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“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]
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Audible Originals has added Lydia Shamah and Matthew Campbell to its commissioning team. Continue reading at The Bookseller
[ The Bookseller | 2019-08-07 21:21:35 UTC ]
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Hodder & Stoughton has joined forces with digital platform Serial Box to publish an original psychological thriller by a team of women crime writers helmed and hand-picked by Sophie Hannah. Continue reading at The Bookseller
[ The Bookseller | 2019-07-29 06:07:59 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Procter & Gamble’s Secret deodorant brand, an official sponsor of U.S.... Continue reading at Advertising Age
[ Advertising Age | 2019-07-15 10:00:00 UTC ]
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Indie publisher Comma Press and the University of Central Lancashire have teamed up with the Northern Short Story Festival for the next Dinesh Allirajah Prize for Short Fiction. Continue reading at The Bookseller
[ The Bookseller | 2019-07-15 08:57:23 UTC ]
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Frank Langfitt’s “The Shanghai Free Taxi” offers an unusual perspective on a rapidly changing country. Continue reading at The Washington Post
[ The Washington Post | 2019-07-11 14:35:47 UTC ]
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Amanda Harris will join talent management group YMU, in a newly created role as director publishing, after 14 years at Orion. Continue reading at The Bookseller
[ The Bookseller | 2019-07-01 08:13:35 UTC ]
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In his new book series, consultant Dean Foster offers practical advice for companies on how to gain cultural competency in a global marketplace. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2019-06-20 15:08:04 UTC ]
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ITV Head of Comedy Saskia Schuster institutes a gender inclusion policy for new productions. Continue reading at Slate
[ Slate | 2019-06-19 18:02:55 UTC ]
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Head of comedy tells festival that there are a ‘significant lack’ of women and an ‘awful lot’ of all-male teamsITV’s head of comedy has said she will no longer commission any show with an all-male writing team, or one that has just a “token woman”.Saskia Schuster took action after an audit of... Continue reading at The Guardian
[ The Guardian | 2019-06-18 02:45:31 UTC ]
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They should be seen as communications infrastructure, and be made to serve the public interest. Continue reading at Slate
[ Slate | 2019-06-07 01:34:58 UTC ]
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Doug Stambaugh has been promoted to the newly created position of v-p and director of strategic operations and business development at Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-06 04:00:00 UTC ]
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The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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Thrill-master Nelson DeMille found the perfect partner in his own son, award-winning screenwriter (for the science fiction short 'The Absence') Alex DeMille. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Editorial director for Weidenfeld & Nicolson (W&N), Paul Murphy, is leaving his role after more than eight years with Orion, following a “review" of the imprint's non-fiction commissioning team. Continue reading at The Bookseller
[ The Bookseller | 2019-05-27 22:34:20 UTC ]
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