Alphabet Soup: The CAB Is now the VAB as Cable Teams With Broadcast

In an unprecedented show of solidarity, broadcasters and cable networks are taking steps to present a unified front in the advertising marketplace.Effective today (Monday, May 18), the 25-year-old Cabletelevision Advertising Bureau will for the first time add representatives from the broadcast networks to its membership rolls. In keeping with its more inclusive mandate, the once cable-centric CAB has been outfitted with a much more platform-agnostic name: the Video Advertising Bureau.The change comes on the heels of an Upfronts Week that was marked by an all-out assault on encroaching digital publishers and, in some cases, a studied avoidance of the word "television." (The preferred term during the NBCUniversal and Turner Broadcasting presentations appeared to be "premium video.") Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-19 00:00:00 UTC ]
News tagged with: #taking steps #advertising marketplace #premium video

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Six roles at risk as Reach publishing team takes over Mirror Books

All six roles at Mirror Books have been placed at risk of redundancy as the imprint is taken over by the Reach publishing team. Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 04:48:24 UTC ]
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Trump Team Holds News Conference Outside Drab Landscaping Firm, Next to Adult Book Store

Trump first said it was going to be at the Four Seasons and everyone assumed it was the hotel but he later clarified it was Four Seasons Total Landscaping. Continue reading at Slate

[ Slate | 2020-11-07 23:30:22 UTC ]
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"At Home with Four Indies" wins FutureBook Team of the Year award

The four booksellers behind the "At Home with Four Indies" initiative have been named as FutureBook’s Team of the Year.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-06 01:36:17 UTC ]
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Amina Youssef joins S&S Children's fiction team

Amina Youssef has been appointed commissioning editor at Simon & Schuster Children's fiction division, as the team announces new acquisition responsibilities as part of a larger growth plan.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 19:00:14 UTC ]
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Jacaranda and Andersen Press team up for Black History month author event

Jacaranda Books and Andersen Press will join forces to host an author reading event with Kwame Alexander, as part of its Black History Month celebrations.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-26 07:18:24 UTC ]
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A Cut Cable Knocked Out Virginia's Voter Registration Site

Plus: Barnes and Noble got hacked, Zoom adds real end-to-end encryption, and more of the week's top security news. Continue reading at Wired

[ Wired | 2020-10-17 13:00:00 UTC ]
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Puffin nets Mante's Dream Team girls' football series

Puffin has netted The Dream Team, a football-themed middle-grade series from Priscilla Mante, in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2020-09-24 00:18:30 UTC ]
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Walliams teams up with Stower for monstrous new picture book

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[ The Bookseller | 2020-09-17 05:46:06 UTC ]
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Cable news profits from its obsession with Trump. Viewers are the only victims.

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[ Columbia Journalism Review | 2020-09-08 18:00:03 UTC ]
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Walker and Kids in Museums team up for Where's Wally? Hallowe'en partnership

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[ The Bookseller | 2020-09-08 04:03:16 UTC ]
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PA teams up with Northern Fiction Alliance for autumn workshop series

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[ The Bookseller | 2020-09-06 21:09:07 UTC ]
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Trapeze and Ordnance Survey team up for a treasure hunt

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[ The Bookseller | 2020-08-19 20:42:14 UTC ]
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[ Literrary Hub | 2020-08-13 14:41:38 UTC ]
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Bright and Aujla team up for #BookswithBreakfast campaign

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[ The Bookseller | 2020-08-09 21:53:02 UTC ]
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Rosen and Blake team up for poems on migration

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[ The Bookseller | 2020-08-06 11:53:23 UTC ]
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A former Mueller prosecutor’s upcoming book will cover “mistakes” the team made.

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[ Literrary Hub | 2020-07-14 17:26:22 UTC ]
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[ Publishers Weekly | 2020-06-30 04:00:00 UTC ]
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Behind the Mic: On Soup to Nuts by Judith Deborah, Read by Barbara Rosenblat

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[ Literrary Hub | 2020-06-23 08:20:12 UTC ]
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[ The Bookseller | 2020-06-22 17:16:31 UTC ]
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Zondervan Leadership Team Moves to Nashville

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[ Publishers Weekly | 2020-06-22 04:00:00 UTC ]
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