In an unprecedented show of solidarity, broadcasters and cable networks are taking steps to present a unified front in the advertising marketplace.Effective today (Monday, May 18), the 25-year-old Cabletelevision Advertising Bureau will for the first time add representatives from the broadcast networks to its membership rolls. In keeping with its more inclusive mandate, the once cable-centric CAB has been outfitted with a much more platform-agnostic name: the Video Advertising Bureau.The change comes on the heels of an Upfronts Week that was marked by an all-out assault on encroaching digital publishers and, in some cases, a studied avoidance of the word "television." (The preferred term during the NBCUniversal and Turner Broadcasting presentations appeared to be "premium video.") Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-19 00:00:00 UTC ]
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In 1926, with the General Strike looming and the right warning of a Bolshevik revolution, the BBC found itself in a dreadful dilemma. Writer Jack Thorne on why he turned this into ‘a love letter to people in authority’Jack Thorne is a furiously busy scriptwriter and, although he’s celebrated for... Continue reading at The Guardian
[ The Guardian | 2023-06-05 07:00:22 UTC ]
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Sarah Harden says, “If there’s one word we talk about over and over again, it’s shifting from judgment to curiosity.” The morning I spoke with Hello Sunshine CEO Sarah Harden I revisited Cheryl Strayed’s book, Tiny Beautiful Things. A compilation of letters from Strayed’s advice column, Dear... Continue reading at Fast Company
[ Fast Company | 2023-05-22 05:00:00 UTC ]
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'Build the life You Want: The Art and Science of Getting Happier,' co-written by Winfrey and Brooks, will be published by Portfolio on September 12. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-10 04:00:00 UTC ]
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The New York City-based literary agency announced three new director-level promotions among several new hires and staff changes across the agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
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England's Folio Society has partnered this year with Bologna Book Plus on programming and an award in the trade show's Illustrators Café. The post London’s Folio Society Teams With Bologna Book Plus on Illustrations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-22 17:06:35 UTC ]
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“Generative conversations,” in which multiple perspectives are integrated to kindle new solutions, are a powerful way to address the complex challenges facing organizations. Experts from Wharton and SEB explain the neuroscience behind why they work. …Read More Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2023-01-27 21:22:49 UTC ]
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Audio production company Audio Up Media and book publishing house Harlequin Enterprises are teaming up to adapt 52 of the publisher's romance titles into scripted podcast series, with an eye to also turn these into--more highly monetizable--TV series. Audio Up, also home to mental health and... Continue reading at AdWeek
[ AdWeek | 2022-12-06 12:42:46 UTC ]
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The U.K. children’s book publisher spreads its wings into the North American market. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-28 05:00:00 UTC ]
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Australian independent publisher’s application to strike out parts of Murdoch’s reply also failed ahead of defamation trialFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch’s application to have... Continue reading at The Guardian
[ The Guardian | 2022-10-21 03:20:47 UTC ]
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Z2 Comics, an indie graphic novel publisher specializing in music and pop culture merchandise, announced that its founder and CEO Josh Frankel has left the company, and a new leadership team has been appointed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-17 04:00:00 UTC ]
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Women-operated and founded podcast network Lemonada Media is launching a book club in partnership with publishing company Penguin Random House. Starting September, the Lemonada Book Club will select recent or upcoming fiction and nonfiction book releases under PRH--aligned with topics related to... Continue reading at AdWeek
[ AdWeek | 2022-08-31 12:13:11 UTC ]
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Did you know streaming TV was the future? Nielsen data shows streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on internet services — slightly more than the 34.4 percent for cable.Breaking it down further, Netflix had... Continue reading at Engadget
[ Engadget | 2022-08-19 11:15:00 UTC ]
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It was seemingly just a matter of time before streaming overtook at least one form of conventional TV, and now that moment has arrived. Nielsen data indicates that streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on... Continue reading at Engadget
[ Engadget | 2022-08-18 16:44:57 UTC ]
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July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading at Advertising Age
[ Advertising Age | 2022-08-18 14:23:15 UTC ]
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Two picture books and a graphic novel treat swimming as an expansive state of being, slippery with promise. Continue reading at The New York Times
[ The New York Times | 2022-07-29 14:07:25 UTC ]
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The folks in charge of some of the biggest gaming events in the US will now be running the biggest one of them all. ReedPop, organizers of the various PAX events, as well as New York Comic Con and Star Wars Celebration, has been tapped to produce next year’s E3. In a statement, the Electronic... Continue reading at Engadget
[ Engadget | 2022-07-08 08:31:44 UTC ]
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Film production company New Regency has partnered with Insight Editions to form a publishing division producing large-format art and gift books based on New Regency's films and series, starting with Simon Abrams's 'The Northman: A Call to the Gods.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-05 04:00:00 UTC ]
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Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week
[ Media Week | 2022-06-16 07:59:53 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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Disney Publishing Worldwide is pairing with ESPN to create a new imprint, Andscape Books. DPW and ESPN are both part of the Walt Disney Company, and Andscape is ESPN’s Black media platform. First books will be released later this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-04 05:00:00 UTC ]
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