In an unprecedented show of solidarity, broadcasters and cable networks are taking steps to present a unified front in the advertising marketplace.Effective today (Monday, May 18), the 25-year-old Cabletelevision Advertising Bureau will for the first time add representatives from the broadcast networks to its membership rolls. In keeping with its more inclusive mandate, the once cable-centric CAB has been outfitted with a much more platform-agnostic name: the Video Advertising Bureau.The change comes on the heels of an Upfronts Week that was marked by an all-out assault on encroaching digital publishers and, in some cases, a studied avoidance of the word "television." (The preferred term during the NBCUniversal and Turner Broadcasting presentations appeared to be "premium video.") Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-19 00:00:00 UTC ]
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Oxfam and Moomin Characters Ltd are launching a campaign around short story "The Invisible Child", by Moomin creator Tove Jansson, to help women and girls around the world to fight inequality and escape poverty. Continue reading at The Bookseller
[ The Bookseller | 2017-09-27 00:00:00 UTC ]
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The multimedia medical communications company has expanded to address customer data. The post Frontline Medical Communications Expands Digital Publishing and Sales Team appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-14 00:00:00 UTC ]
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Under the restructuring, Shawn Everson will be responsible for all of Ingram's wholesaling operations and Phil Ollila will focus on the distribution business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-29 00:00:00 UTC ]
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A new collection from Chicken Soup for the Soul, 'My Kind (of) America,' which published earlier this week, tells stories of kindnesses shared between many diverse people in America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-29 00:00:00 UTC ]
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Children’s publisher Nosy Crow is expanding its team as it prepares to turn over £10m for the first time. Continue reading at The Bookseller
[ The Bookseller | 2017-08-22 00:00:00 UTC ]
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Watching Romanian youth leave for education elsewhere in Europe, Bucharest's Grupal Editorial Art is teaming up with Stuttgart's Klett Gruppe to raise educational standards at home. The post Partnerships: Germany’s Klett Teams with Romania’s Editorial Art in Educational Publishing appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-14 00:00:00 UTC ]
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SWAT officers Wednesday evening were trying to coax an armed barricaded suspect out of a home in the Fairfax neighborhood, police sad. The hours-long standoff began about 4:30 p.m., when police were called to the 600 block of North Edinburgh Avenue after reports of a man holding family members... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-10 00:00:00 UTC ]
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Audiobook and large print publisher W F Howes is boosting its editorial team to “bolster” its acquisitions programme. Continue reading at The Bookseller
[ The Bookseller | 2017-08-10 00:00:00 UTC ]
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Two new people are joining the Penguin General communications team: Hannah Ludbrook and Cat Mitchell. Continue reading at The Bookseller
[ The Bookseller | 2017-07-25 00:00:00 UTC ]
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Crown Publishing Group's Philipp Bartscher is moving from New York to join Penguin Random House UK as strategy director in September. Continue reading at The Bookseller
[ The Bookseller | 2017-07-19 00:00:00 UTC ]
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Penguin Random House Children’s is publishing a fans’ guide to the 2018 World Cup with football fan network Copa90. Continue reading at The Bookseller
[ The Bookseller | 2017-07-16 00:00:00 UTC ]
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Marotta and Larsen will be part of a newly constituted senior leadership team at DK North America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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“Their job is so much more difficult than it was two years ago," said one publishing executive. The post Inside the Facebook team that’s charged with keeping publishers happy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-29 00:00:00 UTC ]
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The duopoly is forcing some unlikely partners into bed with each other.Large publishers are hatching new alliances to counter Google and Facebook, the so-called duopoly that's expected to capture 85% of new digital advertising this year in the U.S. and 60% of digital spending, according to... Continue reading at Advertising Age
[ Advertising Age | 2017-06-19 00:00:00 UTC ]
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Hodder & Stoughton has been crowned Marketing Team of the Year for its "consistently high standard" of campaigns run over the past 12 months. Continue reading at The Bookseller
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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The Pioneer Woman Magazine is Ree Drummond’s latest project. The post Hearst, Scripps Team Up for Another TV-Inspired Magazine Launch appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-07 00:00:00 UTC ]
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An unlikely meeting brought us together,” says Heather Graham, the bestselling author of more than 100 books and novellas, explaining how she came to write a book with actor Chad Michael Murray. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-03 00:00:00 UTC ]
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The President Is Missing will see the former US leader make his prose fiction debut in collaboration with his golf partner the crime writing mega-sellerIn one of the most unexpected literary collaborations to date, former US president Bill Clinton is to publish a novel with bestselling crime... Continue reading at The Guardian
[ The Guardian | 2017-05-08 00:00:00 UTC ]
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'The President Is Missing,' slated for June 2018, was sold in a joint deal to Knopf and Little, Brown. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-08 00:00:00 UTC ]
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The Quarto Group has implemented a new global sales and marketing structure, which has seen the English Language Sales team divided into three main channels: US Sales, UK and Europe Sales, and International Sales. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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