In an unprecedented show of solidarity, broadcasters and cable networks are taking steps to present a unified front in the advertising marketplace.Effective today (Monday, May 18), the 25-year-old Cabletelevision Advertising Bureau will for the first time add representatives from the broadcast networks to its membership rolls. In keeping with its more inclusive mandate, the once cable-centric CAB has been outfitted with a much more platform-agnostic name: the Video Advertising Bureau.The change comes on the heels of an Upfronts Week that was marked by an all-out assault on encroaching digital publishers and, in some cases, a studied avoidance of the word "television." (The preferred term during the NBCUniversal and Turner Broadcasting presentations appeared to be "premium video.") Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-19 00:00:00 UTC ]
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Author Juno Dawson and illustrator Alex T Smith have teamed up to create a YA novel, which will be published by Barrington Stoke in October next year. Continue reading at The Bookseller
[ The Bookseller | 2016-11-01 00:00:00 UTC ]
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Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and... Continue reading at Fast Company
[ Fast Company | 2016-10-21 00:00:00 UTC ]
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Former UK business secretary Vince Cable has written a political thriller, Open Arms, set in a post-Brexit future. Continue reading at The Bookseller
[ The Bookseller | 2016-10-20 00:00:00 UTC ]
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You no longer have to wait patiently for your favorite superstars to share a link for their Facebook Live streams. Facebook is introducing scheduling to Live, letting publishers queue up streams so that you can tune in the moment the event starts. Th... Continue reading at Engadget
[ Engadget | 2016-10-19 00:00:00 UTC ]
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Bleacher Report is wading into live sports by broadcasting three top high-school football games on Facebook Live this fall. It’s a big production for the Turner-owned publisher, which will have 20 to 25 crew members involved in the production. While not the first publisher to stream a full game... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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The Partnership on Artificial Intelligence to Benefit People and Society was unveiled today by Google, Facebook, Amazon, IBM and Microsoft. Indeed, that's quite a name and quite a list of companies. Their chief mission is to promote public understanding of AI while developing standards and... Continue reading at AdWeek
[ AdWeek | 2016-09-29 00:00:00 UTC ]
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After five weeks of high school football, there's eight unbeaten teams left in the City Section. They include Banning (5-0), Franklin (5-0), Grant (5-0) Narbonne (4-0), Hawkins (4-0), Los Angeles (4-0), Fairfax (4-0) and Reseda (4-0). Quarterback Markell White of Fairfax is off to a great start.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-27 00:00:00 UTC ]
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Ebury Press has signed "the backroom story" of Team GB’s Olympic success to be written by Times journalist Owen Slot. Continue reading at The Bookseller
[ The Bookseller | 2016-09-22 00:00:00 UTC ]
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In a major reorganization, Tyndale House Publishers combined its two nonfiction acquisitions and marketing teams into one group: Tyndale Momentum. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-14 00:00:00 UTC ]
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Head of Zeus has established its own sales team to sell and market its books to independent and high street booksellers across the UK from the beginning of September. Continue reading at The Bookseller
[ The Bookseller | 2016-09-03 00:00:00 UTC ]
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Helen McAleer is stepping down from her role as chief global development officer and m.d. of Walker Productions, which is part of the Walker Books Group. Continue reading at The Bookseller
[ The Bookseller | 2016-08-13 00:00:00 UTC ]
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Orion has revealed its newly-formed editorial team for wellbeing and lifestyle imprint Orion Spring and Orion Non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2016-08-09 00:00:00 UTC ]
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Shakespeare’s Globe is working with Walker Books and RNIB (Royal National Institute of Blind People) on "Shakespeare Telling Tales", a storytelling event that will be accessible to blind and partially sighted children. Continue reading at The Bookseller
[ The Bookseller | 2016-07-26 00:00:00 UTC ]
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The sweeping new federal education law includes major help for school libraries, but school libraries in each state must act quickly to take full advantage. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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A man died Wednesday night after being shot by police in Falcon Heights, the aftermath of which was recorded in a video widely shared on Facebook in which the man’s girlfriend says the “police shot him for no apparent reason, no reason at all.” Friends at the scene identified the man as Philando... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-07-07 00:00:00 UTC ]
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Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured by the Book Marketing Society's annual awards revealed at The Bookseller’s Marketing and Publicity Conference, while Simon & Schuster Children's was given a special award for the Best Marketing Team 2015/16. Continue reading at The Bookseller
[ The Bookseller | 2016-06-30 00:00:00 UTC ]
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Quarto imprint Frances Lincoln Children’s Books and London’s Natural History Museum are launching a publishing partnership to create 10 non-fiction titles per year. Continue reading at The Bookseller
[ The Bookseller | 2016-06-17 00:00:00 UTC ]
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Two more staff have left Waterstones’ e-commerce team after a restructure of the department. Continue reading at The Bookseller
[ The Bookseller | 2016-06-16 00:00:00 UTC ]
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Snapchat is not the easiest platform for publishers or brands, and it requires considerable resources to do it right, which is why not everyone has found a home there yet. Thrillist, for example, is hiring its first Snapchat team dedicated solely to the messaging and media app. It’s building a... Continue reading at Digiday
[ Digiday | 2016-05-27 00:00:00 UTC ]
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Derek Jeter’s The Players’ Tribune and Budweiser are launching a content studio, which will focus on short-form videos and photos for Facebook, Instagram and other social platforms. The launch is part of a broader strategy at The Players’ Tribune to diversify its video content and grow audience... Continue reading at Digiday
[ Digiday | 2016-05-24 00:00:00 UTC ]
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