ADVERTISING SALESPERSON, ACCOUNT EXECUTIVE OR CATEGORY MANAGER

Like ad sales or regional managers, salaries for advertising salespeople, account executives or category managers fell last year—they didn’t bounce back for this segment in 2013 though. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
News tagged with: #account executive #category manager #ad sales #regional managers #account executives #bounce back

Other Publishing stories related to: 'ADVERTISING SALESPERSON, ACCOUNT EXECUTIVE OR CATEGORY MANAGER'

Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms

Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:52:28 UTC ]
More news stories like this | News stories tagged with: #subscriber base #long time #seismic shift #nielsen

CWIP Prize returns, adds graphic novel category

The Comedy Women in Print Prize, the UK and Ireland’s first prize to highlight the work of witty women, is returning for a second year. Continue reading at The Bookseller

[ The Bookseller | 2019-10-24 03:11:50 UTC ]
More news stories like this | News stories tagged with: #comedy women #graphic novel

National Geographic Turns Its Instagram Account Over to Women of Impact

National Geographic is turning its Instagram account over to the women this week. The science, adventure and exploration content publisher is celebrating its Women of Impact month, highlighted by the November issue of its magazine, which debuted Oct. 15. National Geographic director of Instagram... Continue reading at AdWeek

[ AdWeek | 2019-10-23 13:00:11 UTC ]
More news stories like this | News stories tagged with: #instagram account #national geographic #content publisher

Publishing Perspectives Talks: Executive Women on Pay and Bias in the Book Business

Amid what Amazon Publishing's Mikyla Bruder describes as 'the unconscious bias you're confronted with every day,' panelists call for equal pay for women. The post Publishing Perspectives Talks: Executive Women on Pay and Bias in the Book Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-18 04:27:59 UTC ]
More news stories like this | News stories tagged with: #unconscious bias #equal pay #amazon publishing #book business

What HBO’s ‘Succession’ can teach us about advertising

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
More news stories like this | News stories tagged with: #nice reminder #parent brand #airtight positioning #ridiculous glut #streaming platforms #batting average #deliver non-stop #t-miss products #toughest test #warnermedia umbrella #three-dimensional chess-plotting #adland-relevant lessons #ad guy #hat tip #standout lines #publishing world #news corp

Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

IDW Makes Five Executive Hires

IDW announced a group of new executive hires in its publishing division including Rebekah Cahalin, Tara McCrillis, Jud Meyers, Rosalind Morehead, and Anna Morrow. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #tara mccrillis #jud meyers #publishing division

New connected TV study debunks 3 common myths about political advertising

The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 13:42:00 UTC ]
More news stories like this | News stories tagged with: #critical mass #media consumption #marketing strategy #consumers switch #nielsen

With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #executive chairman #news corp

HQ snaps up insider's account from David Cameron’s former deputy chief of staff

HQ has acquired the debut non-fiction book from Kate Fall, David Cameron’s former deputy chief of staff, to provide "an insider’s account of life at the heart of Number 10". Continue reading at The Bookseller

[ The Bookseller | 2019-10-01 06:34:06 UTC ]
More news stories like this | News stories tagged with: #hq snaps #david cameron #deputy chief #non-fiction book

What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
More news stories like this | News stories tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst

Meredith’s Time-Management Problem: The Largest Magazine Publisher Has Some Explaining To Do

Tom Harty sounds like a guy who thought he’d bought a shiny new car, only to find out the engine had been removed right before he wrote the check. And who then failed to report the theft to his insurance company in a timely manner. Earlier this month, the Meredith CEO made some revealing... Continue reading at Publishing Executive

[ Publishing Executive | 2019-09-16 13:41:06 UTC ]
More news stories like this | News stories tagged with: #timely manner #magazine publisher

In this account of the Kavanaugh hearings, no heroes or villains — just humans

“The Education of Brett Kavanaugh” also recounts the life of privilege that preceded the showdown. Continue reading at The Washington Post

[ The Washington Post | 2019-09-14 16:28:36 UTC ]
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AWP Fires Executive Director, Who Alleges Discrimination

Chloe Schwenke, who served for one year as interim executive director of the Association of Writers and Writing Programs before being officially named executive director about six months ago, has been let go. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #writing programs #months ago

You guys suck! The dos and don'ts of comparative advertising

The fast-food industry is waging a chicken sandwich war. Bud Light and Coors Light are embroiled in “corngate.” And Kind and Cliff keep trading shots in a snack-bar skirmish over whose ingredients are healthier. These are among the many brand battles raging in what has become a feisty,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-10 07:00:00 UTC ]
More news stories like this | News stories tagged with: #burger king #find ways #huge win #nielsen

On college campuses, managing the tension between inclusion and ideas

Michael S. Roth explores political correctness and free speech in a divisive age. Continue reading at The Washington Post

[ The Washington Post | 2019-08-30 12:31:08 UTC ]
More news stories like this | News stories tagged with: #college campuses #free speech

Fox News advertisers get a direct line to the Viewer-in-Chief

Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the... Continue reading at Advertising Age

[ Advertising Age | 2019-08-28 16:12:29 UTC ]
More news stories like this | News stories tagged with: #nielsen ratings #sexual harassment #perfect storm #news channels #—bloomberg news #nielsen

Subscriptions v. Advertising Models: Can They Co-Exist?

The renewed interest of the subscription revenue model has turned heads in the digital publishing industry. Some publishers have found Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-26 18:57:18 UTC ]
More news stories like this | News stories tagged with: #renewed interest #digital publishing

Coronet lands insider's account on controversial Indian guru

Coronet will publish an insider’s account on the world’s most controversial Indian guru Bhagwan Shree Rajneesh, also known as Osho. Continue reading at The Bookseller

[ The Bookseller | 2019-08-22 19:59:46 UTC ]
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