Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers have access to every impression. Availability will be based on price and bookings biased to preserve value. Process control will be automated and demand and supply forecasts clearer. No one will waste time trafficking in ads on a day to day basis and publishers can reinvent how they sell ads. Sponsor content by AppNexus. The post Ads, airline seats, and higher revenue: yield optimization at work appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-10 00:00:00 UTC ]
News tagged with:
#online publishers
#give publishers
#sponsor content
Plus Douglas Adams on advertising, 'paper' currencies, Acer on Windows Phone, and moreA quick burst of 8 links for you to chew over, as picked by the Technology teamRiver level data must be open >> Climate Code FoundationNick Barnes has seen his home flooded for the second time in a month:... Continue reading at The Guardian
[ The Guardian | 2014-03-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#@gdntech
U.K. illustrated book publisher the Quarto Group reported revenue of $176.3 million for 2013, a slight decline from the $180.9 million reported in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#slight decline
Barnes & Noble reports that consolidated revenue for the third quarter of fiscal 2014 decreased 10.3% to $2 billion from the same period in the previous fiscal year. Third quarter EBITDA increased from $59 million a year ago to $173 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#$2 billion
Much bandwidth has been consumed discussing the effects of Facebook's recent algorithm change to favor sites offering "high quality" content. It's been said to hurt viral sites like Upworthy -- a notion the site's founders have denied -- while rewarding other publishers including Mental... Continue reading at Advertising Age
[ Advertising Age | 2014-02-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#make money
#high quality
Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday
[ Digiday | 2014-02-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing partners
#post meredith
#mobile apps
As new high-end glossy Porter launches, the appetite for digital versions of titles does not seem to have mass appealMagazine publishers see Thursday's ABC figures as a step forward. For the first time they managed to convince the bureau to add the circulation figures for their digital editions... Continue reading at The Guardian
[ The Guardian | 2014-02-16 00:00:00 UTC ]
More news stories like this |
Hanover Publisher Services, a small press distribution unit operated by Steerforth Press, had a big year in 2013 reporting revenue rising 50%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#big year
#steerforth press
Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video... Continue reading at AdWeek
[ AdWeek | 2014-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mobile video
#video ads
The native advertising programmatic gold rush is on. Following the emergence of a handful of native ad networks came yesterday's announcement that the startup TripleLift was launching a native ad exchange with several top brands and publishers. Now comes another native ad exchange—albeit this... Continue reading at AdWeek
[ AdWeek | 2014-02-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#brand dollars
#started testing
#automated fashion
#tech platform
Microsoft's getting ready to follow Amazon, Apple, and Google into the reading game with an app for Windows to peruse ebooks, magazines, and comics. The new app appears be part of Microsoft's cross-platform Xbox entertainment services, which currently include Xbox Music and Video. Microsoft... Continue reading at PC World
[ PC World | 2014-02-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#job listing
Quality video ad inventory is still scarce. That's why companies such as Conde Nast, Meredith, AOL, and Entrepreneur.com are eager to generate as many video views as they possible can, and why they buy traffic from platforms like Swagbucks to help.The post When Publishers Pay for Video Ad Views... Continue reading at Digiday
[ Digiday | 2014-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#buy traffic
#video views
#conde nast
#publishers pay
LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its acquisition of news reader Pulse and the introduction of native advertising. (LinkedIn calls them... Continue reading at AdWeek
[ AdWeek | 2014-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#technology company
#user engagement
#thought leadership
#make money
Rupert Murdoch’s publishing arm, which owns Wall Street Journal and the Times, blames ‘challenging advertising market’Dominic Rushe Continue reading at The Guardian
[ The Guardian | 2014-02-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing arm
#rupert murdoch
News Corp., the newspaper publisher that owns The Wall Street Journal and the New York Post, beat profit estimates and posted gains in real-estate services and book publishing, even as advertising... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-02-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book publishing
#york post
The New York Times Company said it added digital subscribers and slowed its declines in print and digital advertising revenue during the fourth quarter of 2013, a year of transition for the newspaper publisher. For all of 2013, revenue from digital ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fourth quarter
Penguin Random House’s parent company Bertelsmann has announced preliminary figures for... Continue reading at The Bookseller
[ The Bookseller | 2014-01-31 00:00:00 UTC ]
More news stories like this |
The president of The Media Kitchen sees private marketplaces gaining traction with top publishers, and that's a good thing.The post Why Publishers Need to Embrace Automated Ad Selling appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#good thing
#top publishers
By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at Fast Company
[ Fast Company | 2014-01-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#third-party publishers
#madison avenue
#traditional media
After casting a wide net in its search for a chief revenue officer, Time Inc. has narrowed the field to candidates including two current executives: Jed Hartman, group publisher of news and business, and Mark Ford, exec VP-president of the sports group, according to people familiar with the... Continue reading at Advertising Age
[ Advertising Age | 2014-01-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sports illustrated
#money magazines
#people familiar
#sports group
So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at AdWeek
[ AdWeek | 2014-01-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#web content
#ad types
#web publishers