Ads, airline seats, and higher revenue: yield optimization at work

Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers have access to every impression. Availability will be based on price and bookings biased to preserve value. Process control will be automated and demand and supply forecasts clearer. No one will waste time trafficking in ads on a day to day basis and publishers can reinvent how they sell ads. Sponsor content by AppNexus. The post Ads, airline seats, and higher revenue: yield optimization at work appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-10 00:00:00 UTC ]
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Other news stories related to: "Ads, airline seats, and higher revenue: yield optimization at work"

Harlequin posts drop in Q1 revenues

Harlequin has posted a drop in revenues and earnings in the first quarter of 2014. Parent... Continue reading at The Bookseller

[ The Bookseller | 2014-05-07 00:00:00 UTC ]
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Veronica Roth Added to BookCon Program

Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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Books, Toys Still Work Together for Specialty Outlets

Since the demise of Noodle Kidoodle and Zany Brainy in the early 2000s, specialty “book-and-toy” stores have maintained a low profile. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #low profile #early 2000s

PIB: Ad Pages Down in Q1

Ad pages are down again, but the MPA insists there's reason to be optimistic about the Q1 PIB numbers it released earlier this week. Travel (9 percent) and beauty (4 percent) were among the top performing major magazine categories, hedging a 4-percent drop overall. The fall is an improvement... Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
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Third quarter revenue drop for Haynes

A small frontlist and weak sales for its automotive manuals led to a revenue shortfall of 27% for... Continue reading at The Bookseller

[ The Bookseller | 2014-04-17 00:00:00 UTC ]
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Russell Brand at work on children's books

Russell Brand is writing a series of books aimed at children, with illustrations by Chris Riddell... Continue reading at The Bookseller

[ The Bookseller | 2014-04-01 00:00:00 UTC ]
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Say Media Slows Payments to Publishers in Its Ad Network, Blames Advertisers

Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #production companies #ripple effects #procter gamble #publishing partners

For Star Tribune, Diverse Revenue a Mantra

It’s nice to see newspaper publishers working their way out of the existential doldrums. If there was one overall takeaway from last week’s mediaXchange, the Newspaper Association of America’s confab in Denver, it wa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-26 00:00:00 UTC ]
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The Quartz secret to great native ads: Think like an editor

Jay Lauf, publisher of Quartz, spoke at Digiday Publishing Summit about what the site has learned by focusing on design, useful content and shareability in its native ad programs. The key, he said, is the sales side thinking like editors.The post The Quartz secret to great native ads: Think like... Continue reading at Digiday

[ Digiday | 2014-03-25 00:00:00 UTC ]
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BAM 2013 Revenue Drops 5.5% to $470M

Despite improved performance in the fourth quarter, bookselling chain Books-A-Million reported a 5.5% decline in revenue to $470.2 million for the 52-week period ended February 1, 2014, down from the $498.4 million reported for the previous fiscal year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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Scholastic revenues fall in third quarter

Scholastic's revenues fell 1.3% in the third quarter for fiscal year 2014 to $373.5m but... Continue reading at The Bookseller

[ The Bookseller | 2014-03-20 00:00:00 UTC ]
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Saudi book fair bans 'blasphemous' Mahmoud Darwish works after protest

Removal of books by revered Palestinian poet from Riyadh publishing event is condemned by PEN as censorshipThe removal of works by the esteemed Palestinian poet Mahmoud Darwish from a major book fair in Saudi Arabia for reportedly containing "blasphemous passages" has drawn widespread... Continue reading at The Guardian

[ The Guardian | 2014-03-14 00:00:00 UTC ]
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More authors added to YALC lineup

Sally Green and Charlie Higson have joined the line-up for the UK's first YA literature... Continue reading at The Bookseller

[ The Bookseller | 2014-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ya literature #charlie higson #sally green

Amazon Trio: New German Imprint, Kindle Drop, Higher Prime

Amazon news this week includes the launch of a new German language publishing imprint, lower Kindle sales for 2013, and a hike in the price of Prime. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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Rising above the listicle: What makes a good native ad

The upcoming Digiday Content Marketing Awards include a category for best publishing native advertising program. We asked presenters from our upcoming Digiday Publishing Summit to offer their insights on what makes effective native ads.The post Rising above the listicle: What makes a good native... Continue reading at Digiday

[ Digiday | 2014-03-12 00:00:00 UTC ]
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Netflix and Spotify help drive UK home entertainment revenues to £5.3bn

New figures show that three-fifths of Britain's video, video games and music sales are now derived from the internetGrowing demand for streaming services such as Netflix and Spotify helped the UK home entertainment sector increase its revenues in 2013 for the first time in five years to £5.3bn,... Continue reading at The Guardian

[ The Guardian | 2014-03-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #physical formats

Characters struggle for sleep in new literary works

Both acclaimed author Karen Russell's new novella 'Sleep Donation' and debut author Kenneth Calhoun's novel 'Black Moon' take place in a future world where sleep problems abound. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-07 00:00:00 UTC ]
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Digital Ad Growth About to Offset Print Decline

News websites and online publishers saw advertising soar 18 per cent in Britain last year, fuelling hopes that digital growth has reached a long-awaited tipping point where it will offset print decline. Figures from the Association of Online Publi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital growth #online publishers #news websites

Guardian digital revenues hit £70m

Publisher of the Guardian and Observer to announce 25% rise in revenues in year to end of March 2014The Guardian is expected to report an increase in digital revenues of more than a quarter to almost £70m in the last year, as the future of its national newspaper titles is secured for the... Continue reading at The Guardian

[ The Guardian | 2014-03-04 00:00:00 UTC ]
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Rebelmouse Hires Michael Hess as First Chief Revenue Officer

Rebelmouse has tapped Michael Hess as its first chief revenue officer, the latest step in the company's effort to broaden its pitch to marketers.Mr. Hess comes to Rebelmouse after less than a year at Greek mobile marketing firm Velti, which had sought to build a mobile ad network. Prior to... Continue reading at Advertising Age

[ Advertising Age | 2014-03-04 00:00:00 UTC ]
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