IBT Media, the company perhaps best known for buying and reviving Newsweek, hired Mitchell Caplan, the chief marketing officer at creative agency Olson, as its first CMO, the company announced today.The addition of Mr. Caplan marks the latest step forward for this digital publisher, which is hiring so quickly it "literally cannot build cubicles fast enough," according to one staffer. IBT Media has about 210 employees, up from 150 in 2014, a spokeswoman for the company said.Unlike many of its competitors in the digital media world -- such as Business Insider, Vox and BuzzFeed -- IBT Media has not taken on venture capital and instead funded itself entirely on ad revenue. A spokeswoman did not respond to Ad Age's inquiry about the company's 2014 revenue. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-06-24 00:00:00 UTC ]
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Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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Martina Cole has praised the line-up for London's new crime and thriller festival Capital Crime as organisers reveal further names for the inaugural event, including Cole, Ann Cleeves, Ian Rankin, Abir Mukherjee and Leye Adenle. Continue reading at The Bookseller
[ The Bookseller | 2019-05-09 00:00:00 UTC ]
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Esquire digital editor Sam Parker will join Penguin Random House UK this month in a newly created role as editor-in-chief of its website. Continue reading at The Bookseller
[ The Bookseller | 2019-05-08 00:00:00 UTC ]
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Asda books buying manager Phil Henderson is leaving the supermarket chain to join Blackwell's as sales and marketing director this summer. Continue reading at The Bookseller
[ The Bookseller | 2019-05-08 00:00:00 UTC ]
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Intended to make it easier for rights holders to defend copyrighted work the CASE Act is getting backing from publishing's trade and advocacy organizations. The post US Authors Guild Joins With AAP and Copyright Alliance on CASE Act appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-07 00:00:00 UTC ]
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Scholastic has joined firms—including Warner Bros—investing in Picturestart, a new media company releasing entertainment that will “discover and celebrate diverse voices”. Continue reading at The Bookseller
[ The Bookseller | 2019-05-04 00:00:00 UTC ]
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BuzzFeed. HuffPost. Vice. Those are just a few of the digital media darlings that have been forced to make significant cuts to their staffs since the start of the year. Many of these organizations were destined to hit a wall on their hyper-growth model as the profits simply couldn’t cover the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
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There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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Craig Popelars is joining Tin House Books as publishers June 1. His appointment is part of Tin House's plan to expand its book publishing program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-30 00:00:00 UTC ]
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Katie Hope will join Princeton University Press (PUP) as marketing director this summer. Continue reading at The Bookseller
[ The Bookseller | 2019-04-30 00:00:00 UTC ]
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Denis O’Brien loses hundreds of millions in sale of Ireland’s biggest newspaper publisherIreland’s largest newspaper group has agreed to a takeover offer from the Belgian media group Mediahuis in a deal in which its largest shareholder, billionaire Denis O’Brien, will lose hundreds of millions... Continue reading at The Guardian
[ The Guardian | 2019-04-30 00:00:00 UTC ]
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Desmond Eliott prize-winning novelist Preti Taneja has joined And Other Stories as a contributing editor. Continue reading at The Bookseller
[ The Bookseller | 2019-04-26 00:00:00 UTC ]
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A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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What happened to all the spaghetti on the wall? Apologies for the overused expression, but bear with me. It’s a serious question I have been thinking about for the last year or so in regards to magazine media. In the grand scheme of things, I haven’t been covering the industry all that long, at... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-25 00:00:00 UTC ]
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Wayne Davies and Alex Allan will take up new roles at the recently unveiled Welbeck Publishing Group as group publishers in its Carlton Books division. Continue reading at The Bookseller
[ The Bookseller | 2019-04-25 00:00:00 UTC ]
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Liverpool’s longest-running literature festival has revealed its programme for 2019 with Will Self and Kit De Waal joining the line-up. Continue reading at The Bookseller
[ The Bookseller | 2019-04-25 00:00:00 UTC ]
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The US news media devotes startlingly little time to climate change – how can newsrooms cover it in ways that will finally resonate with their audiences?This article is excerpted from a piece published by Columbia Journalism Review and the Nation. The Guardian is partnering with CJR and the... Continue reading at The Guardian
[ The Guardian | 2019-04-22 00:00:00 UTC ]
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Novelist Jon McGregor will help to judge the £40,000 David Cohen Prize for Literature as part of the newly unveiled panel. Continue reading at The Bookseller
[ The Bookseller | 2019-04-16 00:00:00 UTC ]
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Head of Zeus has appointed ex-Orion group publicity and communications director Helen Richardson as publicity consultant. Continue reading at The Bookseller
[ The Bookseller | 2019-04-16 00:00:00 UTC ]
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Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent a brand or agency, that should give you pause for thought. Gen Z will make up 40 percent of all consumers by 2020. As this generation of digital natives has been building... Continue reading at Advertising Age
[ Advertising Age | 2019-04-15 00:00:00 UTC ]
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