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Whether as a print magazine or a digital brand, Newsweek is a name consumers worldwide can recognize--and, more importantly, trust. That was the driving force behind IBT Media's decision to buy Newsweek when it was a digital-only publication, and to revive the print edition in 2014. And it's why... Continue reading at 'AdWeek'
[ AdWeek | 2017-04-27 00:00:00 UTC ]
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Yahoo, IBT Media and Mashable have all laid off staff recently, and with digital publishers facing limits of growth, there may be more to come. As bad as a mass layoff is for all involved, companies can mitigate the pain by communicating strongly, using social media in a way that fits their... Continue reading at 'Digiday'
[ Digiday | 2016-04-11 00:00:00 UTC ]
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IBT Media, the company perhaps best known for buying and reviving Newsweek, hired Mitchell Caplan, the chief marketing officer at creative agency Olson, as its first CMO, the company announced today.The addition of Mr. Caplan marks the latest step forward for this digital publisher, which is... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-06-24 00:00:00 UTC ]
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Newsweek's new owners think they can succeed at something its previous owners failed at: printing a weekly magazine in the United States. IBT Media, the obscure media company that bought Newsweek in August, said Tuesday that it intends to rev ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2013-12-04 00:00:00 UTC ]
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Newsweek, the iconic newsmagazine brand, has been acquired by IBT Media, which publishes the news website International Business Times. Newsweek has long been financially troubled and the venerable magazine published its last print edition i ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2013-08-05 00:00:00 UTC ]
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#newsweek sold
#ibt media
#financially troubled