Yahoo, IBT Media and Mashable have all laid off staff recently, and with digital publishers facing limits of growth, there may be more to come. As bad as a mass layoff is for all involved, companies can mitigate the pain by communicating strongly, using social media in a way that fits their culture, avoiding awkward perp walks and remembering the survivors. The post The publisher’s guide to mass layoffs appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-04-11 00:00:00 UTC ]
Whether as a print magazine or a digital brand, Newsweek is a name consumers worldwide can recognize--and, more importantly, trust. That was the driving force behind IBT Media's decision to buy Newsweek when it was a digital-only publication, and to revive the print edition in 2014. And it's why... Continue reading at AdWeek
[ AdWeek | 2017-04-27 00:00:00 UTC ]
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Yahoo, IBT Media and Mashable have all laid off staff recently, and with digital publishers facing limits of growth, there may be more to come. As bad as a mass layoff is for all involved, companies can mitigate the pain by communicating strongly, using social media in a way that fits their... Continue reading at Digiday
[ Digiday | 2016-04-11 00:00:00 UTC ]
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IBT Media, the company perhaps best known for buying and reviving Newsweek, hired Mitchell Caplan, the chief marketing officer at creative agency Olson, as its first CMO, the company announced today.The addition of Mr. Caplan marks the latest step forward for this digital publisher, which is... Continue reading at Advertising Age
[ Advertising Age | 2015-06-24 00:00:00 UTC ]
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Newsweek, the iconic newsmagazine brand, has been acquired by IBT Media, which publishes the news website International Business Times. Newsweek has long been financially troubled and the venerable magazine published its last print edition i ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-05 00:00:00 UTC ]
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