Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket along with Bleacher Report.The 13-year-old sports site for millennial fans scaled up quickly on the back of a massive contributor network. Today Bleacher Report, which claims to reach 40 million readers on its site and app alone, creates all of its own content in-house. The publisher was early to the distributed model and as a result boasts 6.5 million followers on Twitter, nearly 7 million on Instagramnot counting an additional 8.5 million on House of Highlights, which it acquired in 2016and 8 million followers on Facebook. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-03-22 00:00:00 UTC ]
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Life is about to get that little bit harder for digital publishers, thanks to Apple. Continue reading at Stuff
[ Stuff | 2015-06-13 00:00:00 UTC ]
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Google’s buy button and other mobile tech can allow advertisers to leave behind the “spray and pray” approach of days gone byLike many children of the 1970s, I spent many hours immersed in the futuristic visions of the comic book 2000AD, whose Judge Dredd stories were compellingly dystopian. One... Continue reading at The Guardian
[ The Guardian | 2015-06-10 00:00:00 UTC ]
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Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers... Continue reading at Digiday
[ Digiday | 2015-06-10 00:00:00 UTC ]
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You might find yourself browsing more than the shelves at your local store, if Facebook knows you’re there. It’s expanding a location-aware program that will let businesses pop information into the top of your news feed. Place Tips lets brick-and-mortar stores send information to people’s News... Continue reading at PC World
[ PC World | 2015-06-09 00:00:00 UTC ]
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Indonesia has a 93% literacy rate, but only a nascent book culture and few translations, all of which are slowing preparations for the Frankfurt Book Fair. The post Is Indonesia a “Land Without Readers?” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-06 00:00:00 UTC ]
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Nelson DeMille’s 19th novel, and the seventh in his John Corey series, debuted at #3 on Apple’s iBooks bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-03 00:00:00 UTC ]
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The convention’s throngs of teenagers prove there’s still an appetite for reading, raising spirits of publishers who are starting to realize the importance of fandomLast Saturday and Sunday at the Javits Center, on the far western edge of Manhattan, the newly popular book lovers’ convention,... Continue reading at The Guardian
[ The Guardian | 2015-06-02 00:00:00 UTC ]
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At BookExpo America, China Publishers Magazine offered this special report on Chinese publishing, including key players and international opportunities. The post Special Report on Chinese Publishing from China Publishers Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-01 00:00:00 UTC ]
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Using graphic books to teach, or to lure a more visual reader to books, is nothing new, but "Battle Lines: A Graphic History of the Civil War," by Jonathan Fetter-Vorm and Ari Kelman, seems destined to resonate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-31 00:00:00 UTC ]
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Aquila Polonica is a publishing house in Los Angeles cofounded by Terry Tegnazian, a former attorney, who decided to specialize in books that bring to light the Poles who bravely helped underground resistance fighters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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PEN America has issued a report on China’s book market entitled 'Censorship and Conscience: Foreign Authors and the Challenge of Chinese Censorship.' The post PEN America Reports on Censorship in China appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-28 00:00:00 UTC ]
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Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share. Sharing is limited to the Discover section, where 12 digital... Continue reading at AdWeek
[ AdWeek | 2015-05-27 00:00:00 UTC ]
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A new report from the BIZ Beijing, The Chinese Book Market 2015, provides a thorough understanding of trends in Chinese publishing. The post Download: Report on Chinese Book Market 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-27 00:00:00 UTC ]
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With so many galleys flooding the BEA show floor, it’s hard to know which ones to choose. Here are 10 of our favorites, with excerpts from PW reviews. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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Social network and magazine app have been in talks since the beginning of the year, according to reportsTwitter is discussing the possibility of acquiring the social media aggregation app Flipboard at a valuation of more than $1bn, according to reports.Twitter’s chief financial officer Anthony... Continue reading at The Guardian
[ The Guardian | 2015-05-26 00:00:00 UTC ]
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Michael Silverman is uniquely qualified among Boston sportswriters to assess Pedro Martinez’s fascinating life and career. Just two years into covering the Red Sox for the Boston Herald, Silverman contacted Martinez after he had been traded from the Expos in November 1997. Silverman, without the... Continue reading at Slate
[ Slate | 2015-05-15 00:00:00 UTC ]
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Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News... Continue reading at Advertising Age
[ Advertising Age | 2015-05-15 00:00:00 UTC ]
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L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek
[ AdWeek | 2015-05-13 00:00:00 UTC ]
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Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company... Continue reading at Digiday
[ Digiday | 2015-05-12 00:00:00 UTC ]
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