Ad Lib podcast: Inside Bleacher Report's 'turf war, land grab'

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket along with Bleacher Report.The 13-year-old sports site for millennial fans scaled up quickly on the back of a massive contributor network. Today Bleacher Report, which claims to reach 40 million readers on its site and app alone, creates all of its own content in-house. The publisher was early to the distributed model and as a result boasts 6.5 million followers on Twitter, nearly 7 million on Instagramnot counting an additional 8.5 million on House of Highlights, which it acquired in 2016and 8 million followers on Facebook. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-03-22 00:00:00 UTC ]
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Report finds UK books world has marginalised and pigeonholed ethnic minorities

Novelist Bernardine Evaristo fears ‘return to the literary invisibility of the past’ as research finds attempts to encourage diversity have stalledBlack and Asian authors in the UK say they are being shoehorned by a publishing industry which is almost blindingly white into writing fiction that... Continue reading at The Guardian

[ The Guardian | 2015-04-15 00:00:00 UTC ]
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GroupM, Conde Nast 100% Viewability Deal Only Applies to Standard Ads

GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry... Continue reading at Advertising Age

[ Advertising Age | 2015-04-14 00:00:00 UTC ]
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AWP 2015: Graywolf Press Wins Small Press Award, Celebrates Its Authors on Home Turf

With the Association of Writers & Writing Programs conference taking place in Minneapolis, Graywolf is taking full hometown advantage to celebrate its authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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Report Looks at New Publishing Business Models

Spain-based Dosdoce.com this week released an English language version of its 2014 report “New Business Models in the Digital Age.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
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The ‘Netflix for Books’ Just Invaded Amazon’s Turf

Oyster, which offers "all you can eat" access to 1 million books, is now taking on Amazon directly with individual book sales. The post The ‘Netflix for Books’ Just Invaded Amazon’s Turf appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-04-08 00:00:00 UTC ]
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Self-published star Jasinda Wilder lands seven-figure deal with traditional imprint

After selling more than 2m ebooks under her own steam, the DIY star has now sold ‘dark, sexy’ Madame X trilogy to Berkley BooksRomance novelist Jasinda Wilder has become the latest self-published writer to land a major deal with a mainstream publisher, after her “dark, sexy” Madame X trilogy was... Continue reading at The Guardian

[ The Guardian | 2015-04-07 00:00:00 UTC ]
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Columbus Dispatch Captures Audience Information, Ad Revenue

The Holy Grail in the publishing world is to harness our ability to maintain a direct relationship with our customers when using various third-party data providers and applications.   Publishers such as us – The Columbus Dispatch & ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-07 00:00:00 UTC ]
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See the First Brands to Use Instagram's Carousel Ads

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[ Advertising Age | 2015-04-07 00:00:00 UTC ]
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Publishers’ love-hate relationship with Drudge Report

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[ Digiday | 2015-04-07 00:00:00 UTC ]
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iBooks Bestseller List: ‘Steve Jobs’ Lands at #2

'Becoming Steve Jobs,' Brent Schlender and Rick Tetzeli’s biography of the late Apple CEO, rose from the #8 spot to the #2 spot on Apple’s bestseller list for the week ended March 30. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-01 00:00:00 UTC ]
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Medium Poaches Vox Sales Exec to Build Nascent Ad Business

Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at... Continue reading at Advertising Age

[ Advertising Age | 2015-03-31 00:00:00 UTC ]
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Facebook tracks all site vistors, violating EU law, report says

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[ PC World | 2015-03-31 00:00:00 UTC ]
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From bots to bottom lines: Publishers on ad fraud (Infographic)

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[ Digiday | 2015-03-28 00:00:00 UTC ]
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Elvis Costello will reportedly release a memoir this fall

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[ The Christian Science Monitor | 2015-03-26 00:00:00 UTC ]
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Facebook wants more 'high quality' videos it can slap ads on

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[ Engadget | 2015-03-25 00:00:00 UTC ]
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Facebook to Help Mobile Apps Auction Off Their Ads Using Facebook Data

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[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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Boyne pens new Second World War novel

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[ The Bookseller | 2015-03-21 00:00:00 UTC ]
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Andrew Sharples' top 10 war memoirs

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[ The Guardian | 2015-03-18 00:00:00 UTC ]
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Report: Alabama investigating possible elder abuse in connection with Harper Lee’s new novel

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[ Stuff | 2015-03-13 00:00:00 UTC ]
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