It's a big problem for the magazine industry and it doesn't show signs of slowing down. The post Ad Blocking is Eating Up More than $20 Billion in Global Revenues appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-08-12 00:00:00 UTC ]
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Beginning January 2, GPS will begin distributing titles from Sourcebooks, Glitterati Inc., Sellers Publishing, and Arcadia Publishing/The History Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-17 00:00:00 UTC ]
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Woven Digital, which publishes millennial-focused brands such as BroBible and Uproxx, recently laid off just under 20 employees, according to multiple people with knowledge of the California-based company.Most of those affected worked for HitFix, an entertainment news site acquired by Woven in... Continue reading at Advertising Age
[ Advertising Age | 2016-10-14 00:00:00 UTC ]
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Though Haymarket has always been a mission-driven press, its focus on books on hot-button topics written by prominent authors has proven to be strong revenue generator. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-14 00:00:00 UTC ]
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The Life-Changing Magic of Tidying Up' and 'Spark Joy' are big hits beyond the U.S. and Japan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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If a court rules that photographer Carol Highsmith must pay to publish her own work, it sets a scary precedent for public-domain art. If a court rules that photographer Carol Highsmith must pay to publish her own work, it sets a scary precedent for public-domain art.Could... Continue reading at Fast Company
[ Fast Company | 2016-10-04 00:00:00 UTC ]
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Penguin Random House has acquired a new novel from Arundhati Roy, The Ministry of Utmost Happiness, for June 2017: her first work of fiction since The God of Small Things (Harper Perennial) won the Booker prize almost 20 years ago. Continue reading at The Bookseller
[ The Bookseller | 2016-10-04 00:00:00 UTC ]
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Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you... Continue reading at Advertising Age
[ Advertising Age | 2016-09-29 00:00:00 UTC ]
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Book wholesaler Gardners saw revenue grow 8.5% in the year to the end of February 2016, with profit also up. Continue reading at The Bookseller
[ The Bookseller | 2016-09-28 00:00:00 UTC ]
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As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the... Continue reading at AdWeek
[ AdWeek | 2016-09-28 00:00:00 UTC ]
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Sometimes referred to as 'the area of indulgence' at Frankfurt Book Fair, the Gourmet Gallery combines cookbook publishing and foodie-wooing events in Hall 3.1. The post Gourmet Gallery at Frankfurt: Serving a ‘Global Language’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-27 00:00:00 UTC ]
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The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
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Sales of Harry Potter and the Cursed Child has given US-based Scholastic Corp a huge boost, as the company has today posted a first quarter revenue increase of 48%. Continue reading at The Bookseller
[ The Bookseller | 2016-09-23 00:00:00 UTC ]
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After investing millions of dollars in education and opening their own private K-12 school this year, pediatrician Priscilla Chan and her Facebook-founding husband, Mark Zuckerberg, announced Wednesday that they will invest $3 billion over the next decade to fight diseases. The funds will come... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-22 00:00:00 UTC ]
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Amazon Books preps to debut outside of Boston; Curious George takes on a developer in Cambridge, Mass.; a long-time bookstore co-op in Wisconsin weighs its options; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-20 00:00:00 UTC ]
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Informa, the U.K.-based business information provider, has agreed to buy Penton Information Services for 1.18 billion pounds ($1.6 billion) to add exhibitions and professional services in the U.S.The company will fund the purchase through new debt and equity, according to a statement Thursday.... Continue reading at Advertising Age
[ Advertising Age | 2016-09-15 00:00:00 UTC ]
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Edinburgh University Press has reported a revenue rise of 5% in the year to end July, to "over £2.9m". Continue reading at The Bookseller
[ The Bookseller | 2016-09-15 00:00:00 UTC ]
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Facebook Audience Network is growing by rejecting many of the beliefs held sacred by the ad tech world: It doesn't rely on cookies, it doesn't run real-time bidding, and it doesn't serve desktop display ads. As fast growing as it is, FAN is taking ad control away from publishers and advertisers... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking. Compared to other tech conferences like CES and Mobile World... Continue reading at AdWeek
[ AdWeek | 2016-09-13 00:00:00 UTC ]
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Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek
[ AdWeek | 2016-09-12 00:00:00 UTC ]
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Header bidding as become a hot topic in publishing as a means of driving better programmatic ad yields, and even Facebook wants in on the action. But in our latest Confession, an ad tech veteran tells us how the race to adopt header bidding is a classic example of why ad tech tax isn't being... Continue reading at Digiday
[ Digiday | 2016-09-08 00:00:00 UTC ]
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